The path to a successful brand begins with well-founded, strategic brand management. And it climaxes in a strong brand, contributing measurably to business success.

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The Markenfels Merger & Acquisition Brand Navigator©

Successful mergers are defined by sustainable value creation. In order
to grow a market share, to keep talents, to strengthen customer retention and to realise synergies, the evaluation of the best-fitting brand and professional brand management are key.

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Stop the branding

Brand strategy: How many brands does a company need to create growth and profitability? Do new offerings also justify new brands?

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How a strong brand drives business success

A strong brand contributes substantially to the business success of a company: by creating value and reducing costs. › Read more

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Strategic brand management: a structured process

A well-managed branding process spares resources and safeguards the investment that is required to build a brand. › Read more

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The award-winning 360° implementation strategy

To ensure impact, the defined business strategy must be made visible and brought to life. The high road leads through the brand. › Read more

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