1.0Markenfelshttps://markenfels.ch/en/rich600338<blockquote class="wp-embedded-content" data-secret="l1JC4S2YQj"><a href="https://markenfels.ch/en/glossary/markenportfolio/">Brand portfolio</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://markenfels.ch/en/glossary/markenportfolio/embed/#?secret=l1JC4S2YQj" width="600" height="338" title="“Brand portfolio” — Markenfels" data-secret="l1JC4S2YQj" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://markenfels.ch/wp-includes/js/wp-embed.min.js </script> The sum of all brands that a company owns or actively maintains and uses. Brand portfolios are often found in B2C business and in the luxury goods sector, where product brands are very specifically aligned with the respective purchasing groups. The owners of brand portfolios generally manage these brands independently of each other in order to retain […]