1.0Markenfelshttps://markenfels.ch/en/rich600338<blockquote class="wp-embedded-content" data-secret="C0zxStnMhB"><a href="https://markenfels.ch/en/glossary/preis-premium/">Price premium</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://markenfels.ch/en/glossary/preis-premium/embed/#?secret=C0zxStnMhB" width="600" height="338" title="“Price premium” — Markenfels" data-secret="C0zxStnMhB" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://markenfels.ch/wp-includes/js/wp-embed.min.js /* ]]> */ </script> The higher price that a brand can charge compared to competing brands. A price premium can be enforced if customers perceive added value. The added value can be supported by excellent quality or pioneering technologies. Added value can also be an image transfer that customers expect from a leading product or service. The greater the hoped-for added value, […]