1.0Markenfelshttps://markenfels.ch/en/rich600338<blockquote class="wp-embedded-content" data-secret="XZMKfK6PGs"><a href="https://markenfels.ch/en/glossary/verbal-branding/">Verbal branding</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://markenfels.ch/en/glossary/verbal-branding/embed/#?secret=XZMKfK6PGs" width="600" height="338" title="“Verbal branding” — Markenfels" data-secret="XZMKfK6PGs" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://markenfels.ch/wp-includes/js/wp-embed.min.js /* ]]> */ </script> The development of verbal brand elements such as name, slogan/claims and messages that communicate the identity of a brand. The process is supplemented by trademark searches and legal assessments to ensure that the names or claims developed are registrable in trademark registers and can therefore be protected. Verbal branding also covers the development of a tone of […]