{"id":5054,"date":"2025-02-21T13:42:47","date_gmt":"2025-02-21T13:42:47","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5054"},"modified":"2025-02-21T14:37:50","modified_gmt":"2025-02-21T14:37:50","slug":"brand-equity","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/brand-equity\/","title":{"rendered":"Brand equity"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div id=\"block_0f07fc46ee2ab51cb5cc70a1e20de391\" class=\"text-block text-size-normal   \">\n      <table>\n<tbody>\n<tr>\n<td><b>What is brand equity?<br>\n<\/b><span style=\"font-weight: 400;\">Brand equity is brand capital \u2013&nbsp; added value that a&nbsp;brand has in the perception of customers.<\/span>\n<p><b>How is brand equity quantified?<br>\n<\/b><span style=\"font-weight: 400;\">To determine brand equity, various dimensions are examined on the basis of studies: brand awareness, associations, preference, brand loyalty, brand experience, and perceived quality.<\/span><\/p>\n<p><b>What does a&nbsp;brand equity study reveal?<br>\n<\/b><span style=\"font-weight: 400;\">A brand equity study provides valuable insights for the strategic management and development of the brand. With the help of a&nbsp;brand equity study, companies can identify strengths and weaknesses and make strategic decisions to improve brand positioning.<\/span><\/p>\n<p><b>Why is a&nbsp;brand equity study often more helpful than a&nbsp;purely financial valuation of the&nbsp;brand?<br>\n<\/b><span style=\"font-weight: 400;\">The financial valuation of a&nbsp;brand focuses on existing and expected sales and profits over a&nbsp;certain period of&nbsp;time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A brand equity study also captures the non-monetary value of the brand. For example, it determines brand perception, associations, customer experiences, emotional attachment and brand loyalty: all factors that influence brand value over the long&nbsp;term.<\/span><\/p><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n    <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand equity is brand capital \u2013  added value that a&nbsp;brand has in the perception of customers.<\/p>\n","protected":false},"template":"","class_list":["post-5054","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand equity - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/brand-equity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand equity - Markenfels\" \/>\n<meta property=\"og:description\" content=\"Brand equity is brand capital \u2013 added value that a brand has in the perception of customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/brand-equity\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T14:37:50+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand equity - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/brand-equity\/","og_locale":"en_US","og_type":"article","og_title":"Brand equity - Markenfels","og_description":"Brand equity is brand capital \u2013 added value that a brand has in the perception of customers.","og_url":"https:\/\/markenfels.ch\/en\/glossary\/brand-equity\/","og_site_name":"Markenfels","article_modified_time":"2025-02-21T14:37:50+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/markenfels.ch\/en\/glossary\/brand-equity\/","url":"https:\/\/markenfels.ch\/en\/glossary\/brand-equity\/","name":"Brand equity - Markenfels","isPartOf":{"@id":"https:\/\/markenfels.ch\/en\/#website"},"datePublished":"2025-02-21T13:42:47+00:00","dateModified":"2025-02-21T14:37:50+00:00","breadcrumb":{"@id":"https:\/\/markenfels.ch\/en\/glossary\/brand-equity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markenfels.ch\/en\/glossary\/brand-equity\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/markenfels.ch\/en\/glossary\/brand-equity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markenfels.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/markenfels.ch\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"Brand equity"}]},{"@type":"WebSite","@id":"https:\/\/markenfels.ch\/en\/#website","url":"https:\/\/markenfels.ch\/en\/","name":"Markenfels","description":"Leading branding agency in Zurich | Markenfels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markenfels.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary\/5054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/media?parent=5054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}