{"id":5068,"date":"2025-02-21T13:42:46","date_gmt":"2025-02-21T13:42:46","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5068"},"modified":"2025-04-14T16:25:59","modified_gmt":"2025-04-14T16:25:59","slug":"brand-refresh","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/brand-refresh\/","title":{"rendered":"Brand refresh"},"content":{"rendered":"\n<p>The revision of an existing brand to keep it up-to-date and relevant.&nbsp;<\/p>\n\n\n\n<p>As the basis for an informed decision, a&nbsp;systematic brand audit is carried out, for example, to clarify scope and measures. The brand refresh is developed on the outcome of this audit \u2013 from strategy to design to implementation.&nbsp;<\/p>\n\n\n\n<p>A brand refresh rejuvenates the brand perceptibly \u2014 but the core of the brand remains the same. The brand name is not changed as part of a&nbsp;refresh, in order to ensure recognizability. In most cases, the logo is also retained or only subtly revised.<\/p>\n\n\n\n<div id=\"block_a14c588f0ee8c9cfc7c200635c18d412\" class=\"text-block text-size-normal   \">\n          <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The revision of an existing brand to keep it up-to-date and relevant.&nbsp; As the basis for an informed decision, a&nbsp;systematic brand audit is carried out, for example, to clarify scope and measures. The brand refresh is developed on the outcome of this audit \u2013 from strategy to design to implementation.&nbsp; A&nbsp;brand refresh rejuvenates the&nbsp;[\u2026]<\/p>\n","protected":false},"template":"","class_list":["post-5068","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand refresh - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/brand-refresh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand refresh - Markenfels\" \/>\n<meta property=\"og:description\" content=\"The revision of an existing brand to keep it up-to-date and relevant.&nbsp; As the basis for an informed decision, a&nbsp;systematic brand audit is carried out, for example, to clarify scope and measures. The brand refresh is developed on the outcome of this audit \u2013 from strategy to design to implementation.&nbsp; A brand refresh rejuvenates the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/brand-refresh\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-14T16:25:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand refresh - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/brand-refresh\/","og_locale":"en_US","og_type":"article","og_title":"Brand refresh - Markenfels","og_description":"The revision of an existing brand to keep it up-to-date and relevant.&nbsp; As the basis for an informed decision, a&nbsp;systematic brand audit is carried out, for example, to clarify scope and measures. The brand refresh is developed on the outcome of this audit \u2013 from strategy to design to implementation.&nbsp; A brand refresh rejuvenates the [&hellip;]","og_url":"https:\/\/markenfels.ch\/en\/glossary\/brand-refresh\/","og_site_name":"Markenfels","article_modified_time":"2025-04-14T16:25:59+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/markenfels.ch\/en\/glossary\/brand-refresh\/","url":"https:\/\/markenfels.ch\/en\/glossary\/brand-refresh\/","name":"Brand refresh - Markenfels","isPartOf":{"@id":"https:\/\/markenfels.ch\/en\/#website"},"datePublished":"2025-02-21T13:42:46+00:00","dateModified":"2025-04-14T16:25:59+00:00","breadcrumb":{"@id":"https:\/\/markenfels.ch\/en\/glossary\/brand-refresh\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markenfels.ch\/en\/glossary\/brand-refresh\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/markenfels.ch\/en\/glossary\/brand-refresh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markenfels.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/markenfels.ch\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"Brand refresh"}]},{"@type":"WebSite","@id":"https:\/\/markenfels.ch\/en\/#website","url":"https:\/\/markenfels.ch\/en\/","name":"Markenfels","description":"Leading branding agency in Zurich | Markenfels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markenfels.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary\/5068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/media?parent=5068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}