{"id":5076,"date":"2025-01-03T15:56:43","date_gmt":"2025-01-03T15:56:43","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5076"},"modified":"2025-04-14T13:41:00","modified_gmt":"2025-04-14T13:41:00","slug":"brand-thought-leadership","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/brand-thought-leadership\/","title":{"rendered":"Brand thought leadership"},"content":{"rendered":"\n<p>The positioning of a&nbsp;brand or company as an expert or opinion leader for specific topics.<\/p>\n\n\n\n<p>The topics are selected based on the business strategy and brand positioning and are repeatedly addressed with relevant and differentiating communication. Key to success is a&nbsp;strong focus on few topics that support and sharpen the brand positioning.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The positioning of a&nbsp;brand or company as an expert or opinion leader for specific topics. The topics are selected based on the business strategy and brand positioning and are repeatedly addressed with relevant and differentiating communication. Key to success is a&nbsp;strong focus on few topics that support and sharpen the brand positioning.<\/p>\n","protected":false},"template":"","class_list":["post-5076","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand thought leadership - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/brand-thought-leadership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand thought leadership - Markenfels\" \/>\n<meta property=\"og:description\" content=\"The positioning of a&nbsp;brand or company as an expert or opinion leader for specific topics. The topics are selected based on the business strategy and brand positioning and are repeatedly addressed with relevant and differentiating communication. Key to success is a&nbsp;strong focus on few topics that support and sharpen the brand positioning.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/brand-thought-leadership\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-14T13:41:00+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand thought leadership - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/brand-thought-leadership\/","og_locale":"en_US","og_type":"article","og_title":"Brand thought leadership - Markenfels","og_description":"The positioning of a&nbsp;brand or company as an expert or opinion leader for specific topics. 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