{"id":5080,"date":"2025-02-21T13:42:45","date_gmt":"2025-02-21T13:42:45","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5080"},"modified":"2025-04-14T13:35:40","modified_gmt":"2025-04-14T13:35:40","slug":"brand-value-creation","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/brand-value-creation\/","title":{"rendered":"Brand value creation"},"content":{"rendered":"\n<p>Creating added value for customers, shareholders and other stakeholders by strategically aligning the brand for the long&nbsp;term.<\/p>\n\n\n\n<p>One example of brand value creation is preference, i.e. securing future revenues by building and maintaining a&nbsp;brand that is preferred over the competition. Another example is increasing margins by achieving a&nbsp;price premium.<\/p>\n\n\n\n<div id=\"block_bc4e08b77ad0ae927f96e5b79ab8ffe1\" class=\"text-block text-size-normal   \">\n          <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating added value for customers, shareholders and other stakeholders by strategically aligning the brand for the long&nbsp;term. One example of brand value creation is preference, i.e. securing future revenues by building and maintaining a&nbsp;brand that is preferred over the competition. Another example is increasing margins by achieving a&nbsp;price premium.<\/p>\n","protected":false},"template":"","class_list":["post-5080","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand value creation - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/brand-value-creation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand value creation - Markenfels\" \/>\n<meta property=\"og:description\" content=\"Creating added value for customers, shareholders and other stakeholders by strategically aligning the brand for the long&nbsp;term. One example of brand value creation is preference, i.e. securing future revenues by building and maintaining a&nbsp;brand that is preferred over the competition. 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