{"id":5084,"date":"2025-02-21T13:42:45","date_gmt":"2025-02-21T13:42:45","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&p=5084"},"modified":"2025-04-07T14:06:41","modified_gmt":"2025-04-07T14:06:41","slug":"brand-value-3","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/brand-value-3\/","title":{"rendered":"Branding guidelines"},"content":{"rendered":"\n
\n \n\n\n
What are branding guidelines?
\n<\/b>Branding guidelines are guidelines for managing the brand. They document the strategic foundations of the brand, such as the strategic positioning of the brand (brand idea or brand promise, brand story, brand personality), defined core messages and tone of voice. <\/span>In the area of brand design, they convey the desired implementation of the design elements. These include the logo, imagery, colors and fonts, layout principles and special design elements.<\/span>\n

Branding guidelines serve as a source of information and reference. They ensure the interaction of all strategic, visual and verbal elements of a brand, to create a relevant and differentiating brand experience. Branding guidelines are also a binding documentation of the defined brand strategy and brand identity, independent of people and situations. In this role, they can also be used to enforce certain branding elements.<\/span><\/p>\n

What is the purpose of branding guidelines?
\n<\/b>Branding guidelines support a consistent implementation of the brand strategy and visual identity. Good branding guidelines are particularly user-friendly: they are as concise as possible and focus on best practice examples that encourage imitation. They also convey the content intuitively and visually \u2013 since they are aimed primarily at visual designers.<\/span><\/p>\n

How many branding guidelines does a company need?
\n<\/b>As few guidelines as possible. Modern brand designs are flexible and modular. Ideally, branded touchpoints are created on the basis of templates and toolboxes. Extensive sets of rules with specifications and detailed measurements tend to be the exception in today\u2019s world.<\/span><\/p>\n

In what form are branding guidelines made available?
\n<\/b>Guidelines can be prepared either as interactive online guidelines with practical templates, as tutorial animations or as PDFs \u2013 in line with the capacities of an existing or planned digital asset management system. Printed guidelines are less relevant today.<\/span><\/p><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Branding guidelines are guidelines for managing the brand. They document the strategic foundations of the brand, such as the strategic positioning of the brand (brand idea or brand promise, brand story, brand personality), defined core messages and tone of voice. In the area of brand design, they convey the desired implementation of the design elements. These include the logo, imagery, colors and fonts, layout principles and special design elements.<\/p>\n","protected":false},"template":"","class_list":["post-5084","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"\nBranding guidelines - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/brand-value-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding guidelines - Markenfels\" \/>\n<meta property=\"og:description\" content=\"Branding guidelines are guidelines for managing the brand. They document the strategic foundations of the brand, such as the strategic positioning of the brand (brand idea or brand promise, brand story, brand personality), defined core messages and tone of voice. In the area of brand design, they convey the desired implementation of the design elements. These include the logo, imagery, colors and fonts, layout principles and special design elements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/brand-value-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-07T14:06:41+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branding guidelines - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/brand-value-3\/","og_locale":"en_US","og_type":"article","og_title":"Branding guidelines - Markenfels","og_description":"Branding guidelines are guidelines for managing the brand. They document the strategic foundations of the brand, such as the strategic positioning of the brand (brand idea or brand promise, brand story, brand personality), defined core messages and tone of voice. In the area of brand design, they convey the desired implementation of the design elements. These include the logo, imagery, colors and fonts, layout principles and special design elements.","og_url":"https:\/\/markenfels.ch\/en\/glossary\/brand-value-3\/","og_site_name":"Markenfels","article_modified_time":"2025-04-07T14:06:41+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/markenfels.ch\/en\/glossary\/brand-value-3\/","url":"https:\/\/markenfels.ch\/en\/glossary\/brand-value-3\/","name":"Branding guidelines - Markenfels","isPartOf":{"@id":"https:\/\/markenfels.ch\/en\/#website"},"datePublished":"2025-02-21T13:42:45+00:00","dateModified":"2025-04-07T14:06:41+00:00","breadcrumb":{"@id":"https:\/\/markenfels.ch\/en\/glossary\/brand-value-3\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markenfels.ch\/en\/glossary\/brand-value-3\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/markenfels.ch\/en\/glossary\/brand-value-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markenfels.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/markenfels.ch\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"Branding guidelines"}]},{"@type":"WebSite","@id":"https:\/\/markenfels.ch\/en\/#website","url":"https:\/\/markenfels.ch\/en\/","name":"Markenfels","description":"Leading branding agency in Zurich | Markenfels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markenfels.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary\/5084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/media?parent=5084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}