{"id":5090,"date":"2025-02-21T13:42:45","date_gmt":"2025-02-21T13:42:45","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5090"},"modified":"2025-04-14T13:34:48","modified_gmt":"2025-04-14T13:34:48","slug":"branding-prozess","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/branding-prozess\/","title":{"rendered":"Branding process"},"content":{"rendered":"\n<p>The translation of the company strategy into a&nbsp;value-adding brand strategy and a&nbsp;unique brand experience (brand design) \u2013 with the aim of sustainably supporting business success through the strategic direction of the&nbsp;brand.<\/p>\n\n\n\n<p>The branding process includes the following sub-areas: systematic brand audit, development of the brand strategy and a&nbsp;systematic corporate design and a&nbsp;multichannel implementation strategy.<\/p>\n\n\n\n<div id=\"block_bada6bfe0d6a0791390ad918deb4a351\" class=\"text-block text-size-normal   \">\n          <\/div>\n","protected":false},"excerpt":{"rendered":"<p>The translation of the company strategy into a&nbsp;value-adding brand strategy and a&nbsp;unique brand experience (brand design) \u2013 with the aim of sustainably supporting business success through the strategic direction of the&nbsp;brand. The branding process includes the following sub-areas: systematic brand audit, development of the brand strategy and a&nbsp;systematic corporate design and a&nbsp;multichannel implementation strategy.<\/p>\n","protected":false},"template":"","class_list":["post-5090","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding process - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/branding-prozess\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding process - Markenfels\" \/>\n<meta property=\"og:description\" content=\"The translation of the company strategy into a&nbsp;value-adding brand strategy and a&nbsp;unique brand experience (brand design) \u2013 with the aim of sustainably supporting business success through the strategic direction of the&nbsp;brand. 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