{"id":5104,"date":"2025-02-21T13:42:43","date_gmt":"2025-02-21T13:42:43","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5104"},"modified":"2025-04-08T12:53:34","modified_gmt":"2025-04-08T12:53:34","slug":"digital-first","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/digital-first\/","title":{"rendered":"Digital first"},"content":{"rendered":"\n<p><br>An approach when developing a&nbsp;corporate design: to initially focus on digital touchpoints and platforms in order to do justice to the relevance of these channels.<\/p>\n\n\n\n<p>For example, a&nbsp;homepage, a&nbsp;landing page, mobile versions of these, favicons, digital ads, social media posts, presentations and simple animations are tested in the concept phase. Printed matter, stationery, posters, etc. are only presented when the selected concept is developed.<\/p>\n\n\n\n<div id=\"block_f053c78632b6846b6273ca0ab70fca57\" class=\"text-block text-size-normal   \">\n          <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An approach when developing a&nbsp;corporate design: to initially focus on digital touchpoints and platforms in order to do justice to the relevance of these channels. For example, a&nbsp;homepage, a&nbsp;landing page, mobile versions of these, favicons, digital ads, social media posts, presentations and simple animations are tested in the concept phase. Printed matter, stationery, posters, etc.&nbsp;[\u2026]<\/p>\n","protected":false},"template":"","class_list":["post-5104","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital first - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/digital-first\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital first - Markenfels\" \/>\n<meta property=\"og:description\" content=\"An approach when developing a&nbsp;corporate design: to initially focus on digital touchpoints and platforms in order to do justice to the relevance of these channels. For example, a&nbsp;homepage, a&nbsp;landing page, mobile versions of these, favicons, digital ads, social media posts, presentations and simple animations are tested in the concept phase. Printed matter, stationery, posters, etc. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/digital-first\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T12:53:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital first - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/digital-first\/","og_locale":"en_US","og_type":"article","og_title":"Digital first - Markenfels","og_description":"An approach when developing a&nbsp;corporate design: to initially focus on digital touchpoints and platforms in order to do justice to the relevance of these channels. For example, a&nbsp;homepage, a&nbsp;landing page, mobile versions of these, favicons, digital ads, social media posts, presentations and simple animations are tested in the concept phase. 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