{"id":5114,"date":"2025-02-21T13:42:43","date_gmt":"2025-02-21T13:42:43","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5114"},"modified":"2025-02-21T13:42:43","modified_gmt":"2025-02-21T13:42:43","slug":"employer-brand-kernbotschaften","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/employer-brand-kernbotschaften\/","title":{"rendered":"Employer brand key messages"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A toolkit of key messages and proof-points that convey the employer brand story and the EVP (employer value proposition) attribute clusters. In addition, an employer brand tone of voice can be developed \u2013 the brand-specific definition of vocabulary and linguistic style.<\/p>\n\n\n\n<div id=\"block_1b0d6095726e4bae3aa0ab09e3ad0a53\" class=\"text-block text-size-normal   \">\n          <\/div>\n","protected":false},"excerpt":{"rendered":"<p>A toolkit of key messages and proof-points that convey the employer brand story and the EVP (employer value proposition) attribute clusters. In addition, an employer brand tone of voice can be developed \u2013 the brand-specific definition of vocabulary and linguistic style.<\/p>\n","protected":false},"template":"","class_list":["post-5114","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employer brand key messages - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/employer-brand-kernbotschaften\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer brand key messages - Markenfels\" \/>\n<meta property=\"og:description\" content=\"A toolkit of key messages and proof-points that convey the employer brand story and the EVP (employer value proposition) attribute clusters. 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