{"id":5120,"date":"2025-02-21T13:42:42","date_gmt":"2025-02-21T13:42:42","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5120"},"modified":"2025-04-08T12:52:15","modified_gmt":"2025-04-08T12:52:15","slug":"employer-branding","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/employer-branding\/","title":{"rendered":"Employer branding"},"content":{"rendered":"\n<p>Employer branding encompasses all strategic and tangible elements that position a&nbsp;corporate brand as a&nbsp;strong employer brand. The basis for successful employer branding is a&nbsp;clear alignment of the brand with the business strategy \u2013 and with the expectations of talent and employees.<\/p>\n\n\n\n<p>A strategically managed employer brand can help implement the business strategy by attracting the right talent, for example, for a&nbsp;growth strategy, or for pioneering innovation, or for internationalization, or for a&nbsp;transformation process.<\/p>\n\n\n\n<div id=\"block_af9c53014d6d6e67091e8a6f6ed90fd2\" class=\"text-block text-size-normal   \">\n          <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Employer branding encompasses all strategic and tangible elements that position a&nbsp;corporate brand as a&nbsp;strong employer brand. The basis for successful employer branding is a&nbsp;clear alignment of the brand with the business strategy \u2013 and with the expectations of talent and employees. A&nbsp;strategically managed employer brand can help implement the business strategy by attracting the&nbsp;[\u2026]<\/p>\n","protected":false},"template":"","class_list":["post-5120","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employer branding - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/employer-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer branding - Markenfels\" \/>\n<meta property=\"og:description\" content=\"Employer branding encompasses all strategic and tangible elements that position a&nbsp;corporate brand as a&nbsp;strong employer brand. 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