In order to specifically formulate the EVP attributes, Markenfels has developed the \u201cEVP Navigator\u00a9\u201d (EVP = Employer Value Proposition).<\/p>\n\n\n\n
The EVP Navigator helps to clarify how the company can position itself as a great company with great people, promising career prospects and attractive benefits. In the development process, two key questions of talents are explored: \u201cWhat\u2019s in for me?\u201d and \u201cWho is this company and what makes it tick?\u201d<\/p>\n\n\n\n
The aim of the development process is to identify the three to four clusters of attributes that the company can use to position itself to talented individuals and employees \u2013 in a relevant, differentiating and credible way.<\/p>\n\n\n\n
\n <\/div>\n","protected":false},"excerpt":{"rendered":"
In order to specifically formulate the EVP attributes, Markenfels has developed the \u201cEVP Navigator\u00a9\u201d (EVP = Employer Value Proposition). The EVP Navigator helps to clarify how the company can position itself as a great company with great people, promising career prospects and attractive benefits. In the development process, two key questions of talents are explored: \u201cWhat\u2019s [\u2026]<\/p>\n","protected":false},"template":"","class_list":["post-5124","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"\n
EVP Navigator\u00a9 - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/evp-navigator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EVP Navigator\u00a9 - Markenfels\" \/>\n<meta property=\"og:description\" content=\"In order to specifically formulate the EVP attributes, Markenfels has developed the \u201cEVP Navigator\u00a9\u201d (EVP = Employer Value Proposition). The EVP Navigator helps to clarify how the company can position itself as a great company with great people, promising career prospects and attractive benefits. In the development process, two key questions of talents are explored: \u201cWhat\u2019s […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/evp-navigator\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T12:18:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EVP Navigator\u00a9 - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/evp-navigator\/","og_locale":"en_US","og_type":"article","og_title":"EVP Navigator\u00a9 - Markenfels","og_description":"In order to specifically formulate the EVP attributes, Markenfels has developed the \u201cEVP Navigator\u00a9\u201d (EVP = Employer Value Proposition). The EVP Navigator helps to clarify how the company can position itself as a great company with great people, promising career prospects and attractive benefits. In the development process, two key questions of talents are explored: \u201cWhat\u2019s […]","og_url":"https:\/\/markenfels.ch\/en\/glossary\/evp-navigator\/","og_site_name":"Markenfels","article_modified_time":"2025-04-08T12:18:26+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/markenfels.ch\/en\/glossary\/evp-navigator\/","url":"https:\/\/markenfels.ch\/en\/glossary\/evp-navigator\/","name":"EVP Navigator\u00a9 - Markenfels","isPartOf":{"@id":"https:\/\/markenfels.ch\/en\/#website"},"datePublished":"2025-02-21T13:42:42+00:00","dateModified":"2025-04-08T12:18:26+00:00","breadcrumb":{"@id":"https:\/\/markenfels.ch\/en\/glossary\/evp-navigator\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markenfels.ch\/en\/glossary\/evp-navigator\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/markenfels.ch\/en\/glossary\/evp-navigator\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markenfels.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/markenfels.ch\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"EVP Navigator\u00a9"}]},{"@type":"WebSite","@id":"https:\/\/markenfels.ch\/en\/#website","url":"https:\/\/markenfels.ch\/en\/","name":"Markenfels","description":"Leading branding agency in Zurich | Markenfels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markenfels.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary\/5124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/media?parent=5124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}