{"id":5134,"date":"2025-02-21T13:42:40","date_gmt":"2025-02-21T13:42:40","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5134"},"modified":"2025-04-08T12:46:29","modified_gmt":"2025-04-08T12:46:29","slug":"kaufentscheidung","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/kaufentscheidung\/","title":{"rendered":"Purchase decision"},"content":{"rendered":"\n<p>The process by which a&nbsp;customer makes a&nbsp;choice between different offers and decides to purchase a&nbsp;particular product or service. The brand plays a&nbsp;more or less important role in this decision, depending on the industry.<\/p>\n\n\n\n<p>In the consumer sector (B2C brands), buyers choose directly between brands \u2013 at the physical shelf or in the digital shop. B2B purchasing decisions are based on a&nbsp;more complex process: the entire value chain is considered as comprehensive solution, from the planning of systems or product portfolios to downstream services and ongoing deliveries.<\/p>\n\n\n\n<div id=\"block_c11ab2f0e9fa81b496bb032407e32cdd\" class=\"text-block text-size-normal   \">\n          <\/div>\n","protected":false},"excerpt":{"rendered":"<p>The process by which a&nbsp;customer makes a&nbsp;choice between different offers and decides to purchase a&nbsp;particular product or service. The brand plays a&nbsp;more or less important role in this decision, depending on the industry. In the consumer sector (B2C brands), buyers choose directly between brands \u2013 at the physical shelf or in the digital shop.&nbsp;B2B&nbsp;[\u2026]<\/p>\n","protected":false},"template":"","class_list":["post-5134","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Purchase decision - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/kaufentscheidung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purchase decision - Markenfels\" \/>\n<meta property=\"og:description\" content=\"The process by which a&nbsp;customer makes a&nbsp;choice between different offers and decides to purchase a&nbsp;particular product or service. The brand plays a&nbsp;more or less important role in this decision, depending on the industry. In the consumer sector (B2C brands), buyers choose directly between brands \u2013 at the physical shelf or in the digital shop. B2B [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/kaufentscheidung\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T12:46:29+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Purchase decision - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/kaufentscheidung\/","og_locale":"en_US","og_type":"article","og_title":"Purchase decision - Markenfels","og_description":"The process by which a&nbsp;customer makes a&nbsp;choice between different offers and decides to purchase a&nbsp;particular product or service. The brand plays a&nbsp;more or less important role in this decision, depending on the industry. In the consumer sector (B2C brands), buyers choose directly between brands \u2013 at the physical shelf or in the digital shop. 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