{"id":5138,"date":"2025-02-21T13:42:42","date_gmt":"2025-02-21T13:42:42","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5138"},"modified":"2025-04-08T12:50:51","modified_gmt":"2025-04-08T12:50:51","slug":"kernbotschaften","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/kernbotschaften\/","title":{"rendered":"Key messages"},"content":{"rendered":"\n<p>The verbal messages of a&nbsp;brand that communicate its positioning, attributes and benefits, thus creating a&nbsp;consistent image.<\/p>\n\n\n\n<p>The development of key messages is based on the business strategy and brand strategy.<\/p>\n\n\n\n<p>In their sum, key messages answer a&nbsp;key question of customers: \u201cwhy should I&nbsp;be interested in this brand \u2013 and make a&nbsp;purchase decision?\u201d The aim is for the key messages to run like a&nbsp;red thread through all of the company\u2019s communications. Repeating messages ensures recognizability: this is how messages become anchored in the minds of customers.<\/p>\n\n\n\n<div id=\"block_fc74d3fe362e88bd110ddc0d0891c98e\" class=\"text-block text-size-normal   \">\n          <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The verbal messages of a&nbsp;brand that communicate its positioning, attributes and benefits, thus creating a&nbsp;consistent image. The development of key messages is based on the business strategy and brand strategy. In their sum, key messages answer a&nbsp;key question of customers: \u201cwhy should I&nbsp;be interested in this brand \u2013 and make a&nbsp;purchase decision?\u201d The aim&nbsp;is&nbsp;[\u2026]<\/p>\n","protected":false},"template":"","class_list":["post-5138","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Key messages - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/kernbotschaften\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key messages - Markenfels\" \/>\n<meta property=\"og:description\" content=\"The verbal messages of a&nbsp;brand that communicate its positioning, attributes and benefits, thus creating a&nbsp;consistent image. The development of key messages is based on the business strategy and brand strategy. In their sum, key messages answer a&nbsp;key question of customers: \u201cwhy should I&nbsp;be interested in this brand \u2013 and make a&nbsp;purchase decision?\u201d The aim is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/kernbotschaften\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T12:50:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Key messages - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/kernbotschaften\/","og_locale":"en_US","og_type":"article","og_title":"Key messages - Markenfels","og_description":"The verbal messages of a&nbsp;brand that communicate its positioning, attributes and benefits, thus creating a&nbsp;consistent image. The development of key messages is based on the business strategy and brand strategy. 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