{"id":5144,"date":"2025-02-21T13:42:42","date_gmt":"2025-02-21T13:42:42","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5144"},"modified":"2025-04-08T12:50:21","modified_gmt":"2025-04-08T12:50:21","slug":"kpi-key-performance-indicators","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/kpi-key-performance-indicators\/","title":{"rendered":"KPI (key performance indicators)"},"content":{"rendered":"\n<p>KPIs are measurable indicators that evaluate the progress or success of a&nbsp;specific activity or process.<\/p>\n\n\n\n<p>In brand management, possible KPIs include brand equity or the role of the brand in business success. Less complex indicators such as brand awareness or preference also contribute to informed brand management.<\/p>\n\n\n\n<div id=\"block_be7ddc0e262bc229ac533639c3d1e2ed\" class=\"text-block text-size-normal   \">\n          <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KPIs are measurable indicators that evaluate the progress or success of a&nbsp;specific activity or process. In brand management, possible KPIs include brand equity or the role of the brand in business success. Less complex indicators such as brand awareness or preference also contribute to informed brand management.<\/p>\n","protected":false},"template":"","class_list":["post-5144","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPI (key performance indicators) - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/kpi-key-performance-indicators\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPI (key performance indicators) - Markenfels\" \/>\n<meta property=\"og:description\" content=\"KPIs are measurable indicators that evaluate the progress or success of a&nbsp;specific activity or process. In brand management, possible KPIs include brand equity or the role of the brand in business success. Less complex indicators such as brand awareness or preference also contribute to informed brand management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/kpi-key-performance-indicators\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T12:50:21+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KPI (key performance indicators) - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/kpi-key-performance-indicators\/","og_locale":"en_US","og_type":"article","og_title":"KPI (key performance indicators) - Markenfels","og_description":"KPIs are measurable indicators that evaluate the progress or success of a&nbsp;specific activity or process. In brand management, possible KPIs include brand equity or the role of the brand in business success. Less complex indicators such as brand awareness or preference also contribute to informed brand management.","og_url":"https:\/\/markenfels.ch\/en\/glossary\/kpi-key-performance-indicators\/","og_site_name":"Markenfels","article_modified_time":"2025-04-08T12:50:21+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/markenfels.ch\/en\/glossary\/kpi-key-performance-indicators\/","url":"https:\/\/markenfels.ch\/en\/glossary\/kpi-key-performance-indicators\/","name":"KPI (key performance indicators) - Markenfels","isPartOf":{"@id":"https:\/\/markenfels.ch\/en\/#website"},"datePublished":"2025-02-21T13:42:42+00:00","dateModified":"2025-04-08T12:50:21+00:00","breadcrumb":{"@id":"https:\/\/markenfels.ch\/en\/glossary\/kpi-key-performance-indicators\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markenfels.ch\/en\/glossary\/kpi-key-performance-indicators\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/markenfels.ch\/en\/glossary\/kpi-key-performance-indicators\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markenfels.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/markenfels.ch\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"KPI (key performance indicators)"}]},{"@type":"WebSite","@id":"https:\/\/markenfels.ch\/en\/#website","url":"https:\/\/markenfels.ch\/en\/","name":"Markenfels","description":"Leading branding agency in Zurich | Markenfels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markenfels.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary\/5144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/media?parent=5144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}