{"id":5146,"date":"2025-02-21T13:42:41","date_gmt":"2025-02-21T13:42:41","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5146"},"modified":"2025-04-08T12:22:42","modified_gmt":"2025-04-08T12:22:42","slug":"logo","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/logo\/","title":{"rendered":"Logo"},"content":{"rendered":"\n<p>The logo is the visual trademark. It represents the greatest condensation of a&nbsp;brand and serves as a&nbsp;visual anchor. When you see the logo, the image of the brand is recalled. For a&nbsp;logo to become a&nbsp;strong brand, the brand must be built and communicated in a&nbsp;targeted manner.<\/p>\n\n\n\n<p>What are the elements of a&nbsp;logo? A&nbsp;logo usually consists of a&nbsp;logotype (or wordmark) that is based on the brand name or an abbreviation of the brand name. Alternatively, or in addition, a&nbsp;symbol can be&nbsp;used.<\/p>\n\n\n\n<p>In addition to visual logos, sound logos and scent logos can be developed.<\/p>\n\n\n\n<p>Strong brands establish comprehensive legal protection for their logos to prevent imitators from bringing similar logos into circulation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The logo is the visual trademark. It represents the greatest condensation of a&nbsp;brand and serves as a&nbsp;visual anchor. When you see the logo, the image of the brand is recalled. For a&nbsp;logo to become a&nbsp;strong brand, the brand must be built and communicated in a&nbsp;targeted manner. What are the elements of a&nbsp;logo? A&nbsp;logo usually consists&nbsp;[\u2026]<\/p>\n","protected":false},"template":"","class_list":["post-5146","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logo - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logo - Markenfels\" \/>\n<meta property=\"og:description\" content=\"The logo is the visual trademark. It represents the greatest condensation of a&nbsp;brand and serves as a&nbsp;visual anchor. When you see the logo, the image of the brand is recalled. For a&nbsp;logo to become a&nbsp;strong brand, the brand must be built and communicated in a&nbsp;targeted manner. What are the elements of a&nbsp;logo? A&nbsp;logo usually consists [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T12:22:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Logo - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/logo\/","og_locale":"en_US","og_type":"article","og_title":"Logo - Markenfels","og_description":"The logo is the visual trademark. It represents the greatest condensation of a&nbsp;brand and serves as a&nbsp;visual anchor. When you see the logo, the image of the brand is recalled. For a&nbsp;logo to become a&nbsp;strong brand, the brand must be built and communicated in a&nbsp;targeted manner. What are the elements of a&nbsp;logo? A&nbsp;logo usually consists [&hellip;]","og_url":"https:\/\/markenfels.ch\/en\/glossary\/logo\/","og_site_name":"Markenfels","article_modified_time":"2025-04-08T12:22:42+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/markenfels.ch\/en\/glossary\/logo\/","url":"https:\/\/markenfels.ch\/en\/glossary\/logo\/","name":"Logo - Markenfels","isPartOf":{"@id":"https:\/\/markenfels.ch\/en\/#website"},"datePublished":"2025-02-21T13:42:41+00:00","dateModified":"2025-04-08T12:22:42+00:00","breadcrumb":{"@id":"https:\/\/markenfels.ch\/en\/glossary\/logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markenfels.ch\/en\/glossary\/logo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/markenfels.ch\/en\/glossary\/logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markenfels.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/markenfels.ch\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"Logo"}]},{"@type":"WebSite","@id":"https:\/\/markenfels.ch\/en\/#website","url":"https:\/\/markenfels.ch\/en\/","name":"Markenfels","description":"Leading branding agency in Zurich | Markenfels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markenfels.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary\/5146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/media?parent=5146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}