{"id":5178,"date":"2025-02-21T13:42:49","date_gmt":"2025-02-21T13:42:49","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5178"},"modified":"2025-04-08T11:30:36","modified_gmt":"2025-04-08T11:30:36","slug":"brand-communication","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/brand-communication\/","title":{"rendered":"Brand communication"},"content":{"rendered":"\n<p>The sum of all brand-related messages to existing and potential customers, talents and employees, and other stakeholder groups.&nbsp;<\/p>\n\n\n\n<p>Brand communication is not limited to verbal communication: the entire brand experience contributes to communication on behalf of the&nbsp;brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Value ist der finanzielle Wert einer Marke, basierend auf verschiedenen Faktoren.&nbsp;<\/p>\n","protected":false},"template":"","class_list":["post-5178","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand communication - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/brand-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand communication - Markenfels\" \/>\n<meta property=\"og:description\" content=\"Brand Value ist der finanzielle Wert einer Marke, basierend auf verschiedenen Faktoren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/brand-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T11:30:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand communication - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/brand-communication\/","og_locale":"en_US","og_type":"article","og_title":"Brand communication - Markenfels","og_description":"Brand Value ist der finanzielle Wert einer Marke, basierend auf verschiedenen Faktoren.","og_url":"https:\/\/markenfels.ch\/en\/glossary\/brand-communication\/","og_site_name":"Markenfels","article_modified_time":"2025-04-08T11:30:36+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/markenfels.ch\/en\/glossary\/brand-communication\/","url":"https:\/\/markenfels.ch\/en\/glossary\/brand-communication\/","name":"Brand communication - Markenfels","isPartOf":{"@id":"https:\/\/markenfels.ch\/en\/#website"},"datePublished":"2025-02-21T13:42:49+00:00","dateModified":"2025-04-08T11:30:36+00:00","breadcrumb":{"@id":"https:\/\/markenfels.ch\/en\/glossary\/brand-communication\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markenfels.ch\/en\/glossary\/brand-communication\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/markenfels.ch\/en\/glossary\/brand-communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markenfels.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/markenfels.ch\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"Brand communication"}]},{"@type":"WebSite","@id":"https:\/\/markenfels.ch\/en\/#website","url":"https:\/\/markenfels.ch\/en\/","name":"Markenfels","description":"Leading branding agency in Zurich | Markenfels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markenfels.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary\/5178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/media?parent=5178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}