{"id":5194,"date":"2025-02-21T13:42:38","date_gmt":"2025-02-21T13:42:38","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5194"},"modified":"2025-02-21T13:42:38","modified_gmt":"2025-02-21T13:42:38","slug":"markenschutz","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/markenschutz\/","title":{"rendered":"Trademark protection"},"content":{"rendered":"\n<p>The legal measures and precautions that a&nbsp;brand takes to protect its identity, reputation and property rights. This includes, for example, registering the brand name or logo in a&nbsp;trademark register.<\/p>\n\n\n\n<div id=\"block_8bc97f0e8bd1a26487f1169cbe980f3c\" class=\"text-block text-size-normal   \">\n          <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The legal measures and precautions that a&nbsp;brand takes to protect its identity, reputation and property rights. This includes, for example, registering the brand name or logo in a&nbsp;trademark register.<\/p>\n","protected":false},"template":"","class_list":["post-5194","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trademark protection - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/markenschutz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trademark protection - Markenfels\" \/>\n<meta property=\"og:description\" content=\"The legal measures and precautions that a&nbsp;brand takes to protect its identity, reputation and property rights. This includes, for example, registering the brand name or logo in a&nbsp;trademark register.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/markenschutz\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trademark protection - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/markenschutz\/","og_locale":"en_US","og_type":"article","og_title":"Trademark protection - Markenfels","og_description":"The legal measures and precautions that a&nbsp;brand takes to protect its identity, reputation and property rights. This includes, for example, registering the brand name or logo in a&nbsp;trademark register.","og_url":"https:\/\/markenfels.ch\/en\/glossary\/markenschutz\/","og_site_name":"Markenfels","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/markenfels.ch\/en\/glossary\/markenschutz\/","url":"https:\/\/markenfels.ch\/en\/glossary\/markenschutz\/","name":"Trademark protection - Markenfels","isPartOf":{"@id":"https:\/\/markenfels.ch\/en\/#website"},"datePublished":"2025-02-21T13:42:38+00:00","breadcrumb":{"@id":"https:\/\/markenfels.ch\/en\/glossary\/markenschutz\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markenfels.ch\/en\/glossary\/markenschutz\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/markenfels.ch\/en\/glossary\/markenschutz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markenfels.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/markenfels.ch\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"Trademark protection"}]},{"@type":"WebSite","@id":"https:\/\/markenfels.ch\/en\/#website","url":"https:\/\/markenfels.ch\/en\/","name":"Markenfels","description":"Leading branding agency in Zurich | Markenfels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markenfels.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary\/5194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/media?parent=5194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}