{"id":5216,"date":"2025-02-21T13:42:40","date_gmt":"2025-02-21T13:42:40","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5216"},"modified":"2025-02-21T13:42:40","modified_gmt":"2025-02-21T13:42:40","slug":"preis-premium","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/preis-premium\/","title":{"rendered":"Price premium"},"content":{"rendered":"\n<p>The higher price that a&nbsp;brand can charge compared to competing brands. A&nbsp;price premium can be enforced if customers perceive added value. The added value can be supported by excellent quality or pioneering technologies. Added value can also be an image transfer that customers expect from a&nbsp;leading product or service. The greater the hoped-for added value, the more customers are prepared to pay for a&nbsp;brand.<\/p>\n\n\n\n<div id=\"block_4e0fea70778118c90dcf1823f833a687\" class=\"text-block text-size-normal   \">\n          <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The higher price that a&nbsp;brand can charge compared to competing brands. A&nbsp;price premium can be enforced if customers perceive added value. The added value can be supported by excellent quality or pioneering technologies. Added value can also be an image transfer that customers expect from a&nbsp;leading product or service. The greater the hoped-for added&nbsp;value,&nbsp;[\u2026]<\/p>\n","protected":false},"template":"","class_list":["post-5216","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Price premium - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/preis-premium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Price premium - Markenfels\" \/>\n<meta property=\"og:description\" content=\"The higher price that a&nbsp;brand can charge compared to competing brands. A&nbsp;price premium can be enforced if customers perceive added value. The added value can be supported by excellent quality or pioneering technologies. Added value can also be an image transfer that customers expect from a&nbsp;leading product or service. The greater the hoped-for added value, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/preis-premium\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Price premium - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/preis-premium\/","og_locale":"en_US","og_type":"article","og_title":"Price premium - Markenfels","og_description":"The higher price that a&nbsp;brand can charge compared to competing brands. A&nbsp;price premium can be enforced if customers perceive added value. The added value can be supported by excellent quality or pioneering technologies. Added value can also be an image transfer that customers expect from a&nbsp;leading product or service. 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