{"id":5222,"date":"2025-02-21T13:42:40","date_gmt":"2025-02-21T13:42:40","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&p=5222"},"modified":"2025-02-21T14:49:00","modified_gmt":"2025-02-21T14:49:00","slug":"brand-value-2","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/brand-value-2\/","title":{"rendered":"Rebranding"},"content":{"rendered":"\n
\n \n\n\n
What is rebranding?
\n<\/b>The comprehensive revision or redesign of an existing brand in order to adapt it to changing needs or to improve its impact. <\/span>This is often related to fundamental strategic changes, e.g. a complete reorientation of the business, or mergers where two previous brands are brought together under a new, shared brand.<\/span>\n

What is the strategic foundation for rebranding?
\n<\/b>As the foundation for an informed decision, a systematic brand audit is carried out, for example, to clarify the scope and measures. The rebranding is then developed \u2014 from strategy to design to implementation.<\/span><\/p>\n

What does rebranding consist of?
\n<\/b>A rebranding can build on the existing brand essence and design elements \u2014 or create a completely new brand. Depending on the situation, a rebranding may also include the development of a new brand name and a new logo.<\/span><\/p>\n

What is the purpose of rebranding?
\n<\/b>Rebranding sends a strong signal to the outside world. It demonstrates that the company continues to evolve and remains relevant.<\/span><\/p>\n

What does it take to launch a rebranding?
\n<\/b>The launch of a completely redesigned brand under a new name requires intensive accompanying communication in order to build brand equity, generate attention and ensure recognizability.<\/span><\/p>\n

What is the difference between rebranding and brand refresh?
\n<\/b>The two terms are often used as synonyms. However, in the course of a brand refresh, the brand name remains unchanged in order to ensure recognizability. In most cases, the logo is also retained or only slightly revised.<\/span><\/p><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

The comprehensive revision or redesign of an existing brand in order to adapt it to changing needs or to improve its impact. <\/p>\n","protected":false},"template":"","class_list":["post-5222","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"\nRebranding - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/brand-value-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding - Markenfels\" \/>\n<meta property=\"og:description\" content=\"The comprehensive revision or redesign of an existing brand in order to adapt it to changing needs or to improve its impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/brand-value-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T14:49:00+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rebranding - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/brand-value-2\/","og_locale":"en_US","og_type":"article","og_title":"Rebranding - Markenfels","og_description":"The comprehensive revision or redesign of an existing brand in order to adapt it to changing needs or to improve its impact.","og_url":"https:\/\/markenfels.ch\/en\/glossary\/brand-value-2\/","og_site_name":"Markenfels","article_modified_time":"2025-02-21T14:49:00+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/markenfels.ch\/en\/glossary\/brand-value-2\/","url":"https:\/\/markenfels.ch\/en\/glossary\/brand-value-2\/","name":"Rebranding - Markenfels","isPartOf":{"@id":"https:\/\/markenfels.ch\/en\/#website"},"datePublished":"2025-02-21T13:42:40+00:00","dateModified":"2025-02-21T14:49:00+00:00","breadcrumb":{"@id":"https:\/\/markenfels.ch\/en\/glossary\/brand-value-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markenfels.ch\/en\/glossary\/brand-value-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/markenfels.ch\/en\/glossary\/brand-value-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markenfels.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/markenfels.ch\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"Rebranding"}]},{"@type":"WebSite","@id":"https:\/\/markenfels.ch\/en\/#website","url":"https:\/\/markenfels.ch\/en\/","name":"Markenfels","description":"Leading branding agency in Zurich | Markenfels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markenfels.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary\/5222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/media?parent=5222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}