{"id":5230,"date":"2025-02-21T13:42:39","date_gmt":"2025-02-21T13:42:39","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5230"},"modified":"2025-04-08T11:23:31","modified_gmt":"2025-04-08T11:23:31","slug":"stop-the-branding","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/stop-the-branding\/","title":{"rendered":"Stop the branding"},"content":{"rendered":"\n<p>A Markenfels approach that encourages companies to critically question the creation of new brands and instead strengthen the existing brand.<br>Three principles lead to success:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>As few brands as possible:<br>Companies should try to integrate as many products and services as possible into their existing brand. This saves money and resources and strengthens the existing brand.<\/li>\n\n\n\n<li>Outside view instead of inside view:<br>Take the customer\u2019s point of view. What strengthens their trust, what reduces the risk of a&nbsp;product launch, how to win new customers as easily as possible?<\/li>\n\n\n\n<li>Use existing assets:<br>Are there strategic reasons for creating a&nbsp;new brand? In this a&nbsp;case, it is worth checking whether an existing brand in the portfolio can be used for this purpose. This saves time-consuming trademark registrations and ideally makes use of the existing brand awareness.<\/li>\n<\/ol>\n\n\n\n<div id=\"block_0101e4e8e06a79b1c5e535c44fa46e0a\" class=\"text-block text-size-normal   \">\n          <\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Markenfels approach that encourages companies to critically question the creation of new brands and instead strengthen the existing brand.Three principles lead to success:<\/p>\n","protected":false},"template":"","class_list":["post-5230","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stop the branding - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/stop-the-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stop the branding - Markenfels\" \/>\n<meta property=\"og:description\" content=\"A Markenfels approach that encourages companies to critically question the creation of new brands and instead strengthen the existing brand.Three principles lead to success:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/stop-the-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T11:23:31+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stop the branding - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/stop-the-branding\/","og_locale":"en_US","og_type":"article","og_title":"Stop the branding - Markenfels","og_description":"A Markenfels approach that encourages companies to critically question the creation of new brands and instead strengthen the existing brand.Three principles lead to success:","og_url":"https:\/\/markenfels.ch\/en\/glossary\/stop-the-branding\/","og_site_name":"Markenfels","article_modified_time":"2025-04-08T11:23:31+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/markenfels.ch\/en\/glossary\/stop-the-branding\/","url":"https:\/\/markenfels.ch\/en\/glossary\/stop-the-branding\/","name":"Stop the branding - Markenfels","isPartOf":{"@id":"https:\/\/markenfels.ch\/en\/#website"},"datePublished":"2025-02-21T13:42:39+00:00","dateModified":"2025-04-08T11:23:31+00:00","breadcrumb":{"@id":"https:\/\/markenfels.ch\/en\/glossary\/stop-the-branding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markenfels.ch\/en\/glossary\/stop-the-branding\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/markenfels.ch\/en\/glossary\/stop-the-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markenfels.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/markenfels.ch\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"Stop the branding"}]},{"@type":"WebSite","@id":"https:\/\/markenfels.ch\/en\/#website","url":"https:\/\/markenfels.ch\/en\/","name":"Markenfels","description":"Leading branding agency in Zurich | Markenfels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markenfels.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary\/5230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/media?parent=5230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}