{"id":5238,"date":"2025-02-21T13:42:39","date_gmt":"2025-02-21T13:42:39","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5238"},"modified":"2025-02-21T13:42:39","modified_gmt":"2025-02-21T13:42:39","slug":"strategische-markenfuehrung","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/strategische-markenfuehrung\/","title":{"rendered":"Strategic brand management"},"content":{"rendered":"\n<p>The long term alignment of a&nbsp;brand based on the corporate strategy, in order to successfully anchor it in the market, differentiate it from competitors and thus increase business success.<\/p>\n\n\n\n<div id=\"block_c7cc7a68b61a6128bd71fc6b65a23c14\" class=\"text-block text-size-normal   \">\n          <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The long term alignment of a&nbsp;brand based on the corporate strategy, in order to successfully anchor it in the market, differentiate it from competitors and thus increase business success.<\/p>\n","protected":false},"template":"","class_list":["post-5238","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic brand management - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/strategische-markenfuehrung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic brand management - Markenfels\" \/>\n<meta property=\"og:description\" content=\"The long term alignment of a&nbsp;brand based on the corporate strategy, in order to successfully anchor it in the market, differentiate it from competitors and thus increase business success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/strategische-markenfuehrung\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategic brand management - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/strategische-markenfuehrung\/","og_locale":"en_US","og_type":"article","og_title":"Strategic brand management - Markenfels","og_description":"The long term alignment of a&nbsp;brand based on the corporate strategy, in order to successfully anchor it in the market, differentiate it from competitors and thus increase business success.","og_url":"https:\/\/markenfels.ch\/en\/glossary\/strategische-markenfuehrung\/","og_site_name":"Markenfels","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/markenfels.ch\/en\/glossary\/strategische-markenfuehrung\/","url":"https:\/\/markenfels.ch\/en\/glossary\/strategische-markenfuehrung\/","name":"Strategic brand management - Markenfels","isPartOf":{"@id":"https:\/\/markenfels.ch\/en\/#website"},"datePublished":"2025-02-21T13:42:39+00:00","breadcrumb":{"@id":"https:\/\/markenfels.ch\/en\/glossary\/strategische-markenfuehrung\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markenfels.ch\/en\/glossary\/strategische-markenfuehrung\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/markenfels.ch\/en\/glossary\/strategische-markenfuehrung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markenfels.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/markenfels.ch\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"Strategic brand management"}]},{"@type":"WebSite","@id":"https:\/\/markenfels.ch\/en\/#website","url":"https:\/\/markenfels.ch\/en\/","name":"Markenfels","description":"Leading branding agency in Zurich | Markenfels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markenfels.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary\/5238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/media?parent=5238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}