{"id":5252,"date":"2025-02-21T13:42:38","date_gmt":"2025-02-21T13:42:38","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5252"},"modified":"2025-04-08T12:33:46","modified_gmt":"2025-04-08T12:33:46","slug":"verbal-branding","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/verbal-branding\/","title":{"rendered":"Verbal branding"},"content":{"rendered":"\n<p>The development of verbal brand elements such as name, slogan\/claims and messages that communicate the identity of a&nbsp;brand.<\/p>\n\n\n\n<p>The process is supplemented by trademark searches and legal assessments to ensure that the names or claims developed are registrable in trademark registers and can therefore be protected.<\/p>\n\n\n\n<p>Verbal branding also covers the development of a&nbsp;tone of voice, the brand-specific definition of vocabulary and language style for communicating the&nbsp;brand.<\/p>\n\n\n\n<div id=\"block_796a804c59b86665a427ac22a1c0cbab\" class=\"text-block text-size-normal   \">\n          <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The development of verbal brand elements such as name, slogan\/claims and messages that communicate the identity of a&nbsp;brand. The process is supplemented by trademark searches and legal assessments to ensure that the names or claims developed are registrable in trademark registers and can therefore be protected. Verbal branding also covers the development of a&nbsp;tone of&nbsp;[\u2026]<\/p>\n","protected":false},"template":"","class_list":["post-5252","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Verbal branding - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/verbal-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verbal branding - Markenfels\" \/>\n<meta property=\"og:description\" content=\"The development of verbal brand elements such as name, slogan\/claims and messages that communicate the identity of a&nbsp;brand. 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The process is supplemented by trademark searches and legal assessments to ensure that the names or claims developed are registrable in trademark registers and can therefore be protected. 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