{"id":5262,"date":"2025-02-21T13:42:49","date_gmt":"2025-02-21T13:42:49","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5262"},"modified":"2025-02-21T14:13:44","modified_gmt":"2025-02-21T14:13:44","slug":"acquisition","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/acquisition\/","title":{"rendered":"Acquisition"},"content":{"rendered":"\n<div id=\"block_1251fe02e1f09ed38379e87752fa8391\" class=\"text-block text-size-normal   \">\n      <p><span style=\"font-weight: 400;\">The acquisition of a&nbsp;company, product or technology to strengthen the growth or market position of a&nbsp;company. This raises strategic and operational questions regarding the corporate brands, such as: Will the acquired brand remain independent? Will it be discontinued or continued as a&nbsp;product brand? Will the two brands be combined under a&nbsp;new common name? If so, within what time&nbsp;frame?<\/span><\/p>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>The acquisition of a&nbsp;company, product or technology to strengthen the growth or market position of a&nbsp;company. This raises strategic and operational questions regarding the corporate brands, such as: Will the acquired brand remain independent? Will it be discontinued or continued as a&nbsp;product brand? Will the two brands be combined under a&nbsp;new common name? If so, within what time&nbsp;frame?<\/p>\n","protected":false},"template":"","class_list":["post-5262","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Acquisition - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acquisition - Markenfels\" \/>\n<meta property=\"og:description\" content=\"The acquisition of a company, product or technology to strengthen the growth or market position of a company. This raises strategic and operational questions regarding the corporate brands, such as: Will the acquired brand remain independent? Will it be discontinued or continued as a product brand? Will the two brands be combined under a new common name? 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Will it be discontinued or continued as a product brand? Will the two brands be combined under a new common name? 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