{"id":5268,"date":"2025-02-21T13:42:42","date_gmt":"2025-02-21T13:42:42","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&#038;p=5268"},"modified":"2025-04-08T12:51:46","modified_gmt":"2025-04-08T12:51:46","slug":"hidden-champion","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/hidden-champion\/","title":{"rendered":"Hidden champion"},"content":{"rendered":"\n<p>A B2B company that occupies a&nbsp;leading position in its market segment due to a&nbsp;unique product, service or technology, but is often less well known than large brands or corporations.<\/p>\n\n\n\n<p>For hidden champions that are growing and want to attract new customers and talent, a&nbsp;brand refresh is a&nbsp;proven process to increase attractiveness and awareness.<\/p>\n\n\n\n<div id=\"block_c1eaac932ea17f9fd0a17870ab8d0286\" class=\"text-block text-size-normal   \">\n          <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A B2B company that occupies a&nbsp;leading position in its market segment due to a&nbsp;unique product, service or technology, but is often less well known than large brands or corporations. For hidden champions that are growing and want to attract new customers and talent, a&nbsp;brand refresh is a&nbsp;proven process to increase attractiveness and awareness.<\/p>\n","protected":false},"template":"","class_list":["post-5268","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hidden champion - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/hidden-champion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hidden champion - Markenfels\" \/>\n<meta property=\"og:description\" content=\"A B2B company that occupies a&nbsp;leading position in its market segment due to a&nbsp;unique product, service or technology, but is often less well known than large brands or corporations. For hidden champions that are growing and want to attract new customers and talent, a&nbsp;brand refresh is a&nbsp;proven process to increase attractiveness and awareness.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/hidden-champion\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T12:51:46+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hidden champion - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/hidden-champion\/","og_locale":"en_US","og_type":"article","og_title":"Hidden champion - Markenfels","og_description":"A B2B company that occupies a&nbsp;leading position in its market segment due to a&nbsp;unique product, service or technology, but is often less well known than large brands or corporations. For hidden champions that are growing and want to attract new customers and talent, a&nbsp;brand refresh is a&nbsp;proven process to increase attractiveness and awareness.","og_url":"https:\/\/markenfels.ch\/en\/glossary\/hidden-champion\/","og_site_name":"Markenfels","article_modified_time":"2025-04-08T12:51:46+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/markenfels.ch\/en\/glossary\/hidden-champion\/","url":"https:\/\/markenfels.ch\/en\/glossary\/hidden-champion\/","name":"Hidden champion - Markenfels","isPartOf":{"@id":"https:\/\/markenfels.ch\/en\/#website"},"datePublished":"2025-02-21T13:42:42+00:00","dateModified":"2025-04-08T12:51:46+00:00","breadcrumb":{"@id":"https:\/\/markenfels.ch\/en\/glossary\/hidden-champion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markenfels.ch\/en\/glossary\/hidden-champion\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/markenfels.ch\/en\/glossary\/hidden-champion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markenfels.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/markenfels.ch\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"Hidden champion"}]},{"@type":"WebSite","@id":"https:\/\/markenfels.ch\/en\/#website","url":"https:\/\/markenfels.ch\/en\/","name":"Markenfels","description":"Leading branding agency in Zurich | Markenfels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markenfels.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary\/5268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/media?parent=5268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}