{"id":5270,"date":"2025-02-21T13:42:49","date_gmt":"2025-02-21T13:42:49","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=glossary&p=5270"},"modified":"2025-04-07T13:56:55","modified_gmt":"2025-04-07T13:56:55","slug":"b2b-brand","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/b2b-brand\/","title":{"rendered":"B2B brand"},"content":{"rendered":"\n
\n

What is a B2B brand?
\n<\/b>B2B stands for \u201cbusiness to business\u201d. A B2B brand is geared towards companies. It offers products or services for other companies.<\/p>\n

What is B2B branding?
\n<\/b>B2B branding is the systematic development and implementation of a B2B corporate brand to support the business success of a B2B company. This is done, for example, by preference formation, price premium, cost reduction and risk minimization.<\/span><\/p>\n

How does the purchase decision work for a B2B brand?
\n<\/b>The purchase decision is the process by which a customer makes a choice between different offers and decides to buy a particular product or service. The brand plays a more or less important role in this, depending on the industry.<\/span><\/p>\n

In the consumer sector (B2C brands), buyers choose directly between brands \u2013 at the physical shelf or in the digital shop.<\/span><\/p>\n

B2B purchasing decisions are based on a more complex process: the entire value chain is included in the form of comprehensive solutions, from the planning of installations or product portfolios to downstream service and ongoing deliveries.<\/span><\/p>\n

What role does the brand play in B2B purchasing decisions?
\n<\/b>In B2B, the brand contributes between 2% and 20% to the purchasing decision. In the B2C luxury goods industry, the role of the brand achieves 90% or more.<\/span><\/p>\n

While in B2B innovation industries such as med-tech, the role of brand can be up to 20%, the brand plays a lesser role in the commodity sector (e.g. chemical raw materials), since the standardized quality and availability of the materials are the main focus here.<\/span><\/p>\n

Positioning also influences the role of brand: for premium brands, the brand contributes significantly more to the purchase decision than for low-priced entry-level brands. <\/span>A \u201cRole of Brand\u201d of 2% may seem low. But with a turnover of 100 million, 2 million can be attributed exclusively to the power of the brand.<\/span><\/p>\n

Curious for more?
\n<\/b>Discover how strong B2B branding creates value: <\/span>https:\/\/markenfels.ch\/en\/b2b-branding\/<\/a><\/strong><\/p>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

B2B stands for \u201cbusiness to business\u201d. A B2B brand is geared towards companies. It offers products or services for other companies.<\/p>\n","protected":false},"template":"","class_list":["post-5270","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"\nB2B brand - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/b2b-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B brand - Markenfels\" \/>\n<meta property=\"og:description\" content=\"B2B stands for \u201cbusiness to business\u201d. A B2B brand is geared towards companies. It offers products or services for other companies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/glossary\/b2b-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-07T13:56:55+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B brand - Markenfels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/glossary\/b2b-brand\/","og_locale":"en_US","og_type":"article","og_title":"B2B brand - Markenfels","og_description":"B2B stands for \u201cbusiness to business\u201d. A B2B brand is geared towards companies. It offers products or services for other companies.","og_url":"https:\/\/markenfels.ch\/en\/glossary\/b2b-brand\/","og_site_name":"Markenfels","article_modified_time":"2025-04-07T13:56:55+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/markenfels.ch\/en\/glossary\/b2b-brand\/","url":"https:\/\/markenfels.ch\/en\/glossary\/b2b-brand\/","name":"B2B brand - Markenfels","isPartOf":{"@id":"https:\/\/markenfels.ch\/en\/#website"},"datePublished":"2025-02-21T13:42:49+00:00","dateModified":"2025-04-07T13:56:55+00:00","breadcrumb":{"@id":"https:\/\/markenfels.ch\/en\/glossary\/b2b-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markenfels.ch\/en\/glossary\/b2b-brand\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/markenfels.ch\/en\/glossary\/b2b-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markenfels.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/markenfels.ch\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"B2B brand"}]},{"@type":"WebSite","@id":"https:\/\/markenfels.ch\/en\/#website","url":"https:\/\/markenfels.ch\/en\/","name":"Markenfels","description":"Leading branding agency in Zurich | Markenfels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markenfels.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary\/5270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/media?parent=5270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}