{"id":5405,"date":"2025-01-03T15:57:26","date_gmt":"2025-01-03T15:57:26","guid":{"rendered":"https:\/\/markenfels.ch\/glossary\/brand-analytics\/"},"modified":"2025-04-14T16:28:58","modified_gmt":"2025-04-14T16:28:58","slug":"brand-analytics","status":"publish","type":"glossary","link":"https:\/\/markenfels.ch\/en\/glossary\/brand-analytics\/","title":{"rendered":"Brand analytics"},"content":{"rendered":"\n<p>The systematic collection of data to support strategic brand management. Qualitative and quantitative analyses are conducted to enable an informed decision on the further development of the&nbsp;brand.<\/p>\n\n\n\n<p>Qualitative analyses can include brand audits, management interviews, customer surveys or benchmark analyses.<\/p>\n\n\n\n<p>Quantitative analyses range from purchase driver analysis to comprehensive brand equity studies.<\/p>\n\n\n\n<div id=\"block_cace12554df7e5e8b9c60cd842021d13\" class=\"text-block text-size-normal   \">\n          <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The systematic collection of data to support strategic brand management. Qualitative and quantitative analyses are conducted to enable an informed decision on the further development of the&nbsp;brand. Qualitative analyses can include brand audits, management interviews, customer surveys or benchmark analyses. Quantitative analyses range from purchase driver analysis to comprehensive brand equity studies.<\/p>\n","protected":false},"template":"","class_list":["post-5405","glossary","type-glossary","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand analytics - Markenfels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/glossary\/brand-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand analytics - Markenfels\" \/>\n<meta property=\"og:description\" content=\"The systematic collection of data to support strategic brand management. Qualitative and quantitative analyses are conducted to enable an informed decision on the further development of the&nbsp;brand. Qualitative analyses can include brand audits, management interviews, customer surveys or benchmark analyses. 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