{"id":2503,"date":"2020-10-06T15:23:59","date_gmt":"2020-10-06T15:23:59","guid":{"rendered":"https:\/\/markenfels.ch\/?page_id=2503"},"modified":"2024-07-09T07:28:47","modified_gmt":"2024-07-09T07:28:47","slug":"strategic-consulting","status":"publish","type":"page","link":"https:\/\/markenfels.ch\/en\/branding-expertise-overview\/strategic-consulting\/","title":{"rendered":"Strategic Consulting"},"content":{"rendered":"\n      <div id=\"block_86e7b85a2ec9053ca7478141629a50c7\" class=\"alignfull default-intro-spacing  l-block\" data-aos=\"fade-up\" data-aos-easing=\"ease-in-out\" data-aos-duration=\"1000\" data-aos-delay=\"0\" data-aos-offset=\"200\">\n        \n  <div class=\"l-wrap text-center\">\n          <p class=\"text-18 mb-5\">\n        Branding Services&nbsp;<\/p>\n    \n        <h1 class=\"c-headline c-headline--large my-0\">\n      Strategic Consulting&nbsp;<\/h1>\n    \n    \n      <\/div>\n\n<\/div>\n\n\n      <div id=\"block_ffeac754ecbf7ed7dc1c1ad111317acc\" class=\"full alignfull default-block-spacing b-image  l-block\">\n              <noscript><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013.jpg\" class=\"w-full\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-1190x668.jpg 1190w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"><\/noscript><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202560%201440%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202560%201440%22%3E%3C%2Fsvg%3E 2560w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013-1190x668.jpg 1190w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Consulting_201013.jpg\" loading=\"lazy\">  <\/div>\n\n\n      <div id=\"block_9d5a96c0d19dc43d6745a47f68346b07\" class=\"full alignfull default-block-spacing b-image  l-block\" data-aos=\"fade-up\" data-aos-easing=\"ease-in-out\" data-aos-duration=\"1000\" data-aos-delay=\"0\" data-aos-offset=\"200\">\n                <style><\/style><\/div>\n\n\n      <div id=\"block_23bcec018d70f4306e191f7cb1319317\" class=\"full alignfull default-block-spacing md:my-0  l-block\">\n        \n  <div class=\"l-wrap c-page-nav__wrap c-page-nav__wrap--switch-on-medium  \">\n          <ul class=\"c-page-nav c-page-nav--change-on-breakpoint-medium \" id=\"page-nav\">\n                  <li>\n            <a class=\"c-page-nav__link\" href=\"#brand-analytics\">Brand Analytics<\/a>\n          <\/li>\n                  <li>\n            <a class=\"c-page-nav__link\" href=\"#brand-strategy\">Brand Strategy<\/a>\n          <\/li>\n                  <li>\n            <a class=\"c-page-nav__link\" href=\"#verbal-branding\">Verbal Branding<\/a>\n          <\/li>\n                  <li>\n            <a class=\"c-page-nav__link\" href=\"#ma-branding\">M&amp;A Branding<\/a>\n          <\/li>\n                  <li>\n            <a class=\"c-page-nav__link\" href=\"#management-consulting\">Management  consulting<\/a>\n          <\/li>\n              <\/ul>\n      <\/div>\n\n<\/div>\n\n\n\n<h2 id=\"brand-analytics\" class=\"c-headline c-headline--38 text-color-text text-left  \">\n  Brand Analytics&nbsp;<\/h2>\n\n\n\n<div id=\"block_64792ea5015c3e8915536d529ae8a21c\" class=\"text-block text-size-large   \">\n  <div class=\"max-w-824\">    <p><strong>Brand Audit, Purchase Driver Studies, Brand Equity Studies<br>\n<\/strong><span lang=\"EN-US\">\u201cIs our brand ready for the&nbsp;IPO?\u201d<br>\n<\/span><span lang=\"EN-US\">\u201cDo we need a&nbsp;new logo?\u201d<br>\n<\/span><span lang=\"EN-US\">\u201cDo we need to change our brand colors?\u201d<\/span><\/p>\n<div>\n<p class=\"Calibri11regular\">\n<\/p><\/div>\n  <\/div>  <\/div>\n\n\n\n<div id=\"block_6c422d2a0c077ea2d908afa3b0c69809\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <div>\n<p class=\"Calibri11regular\"><span lang=\"EN-US\">A brand analysis provides the answer to such questions. We execute qualitative and quantitative analyses to enable our customers to make an informed decision for the further development of their&nbsp;brand.<\/span><\/p>\n<p class=\"Calibri11regular\">A qualitative analysis may include a&nbsp;strategic and visual brand audit, management interviews, customer surveys or a&nbsp;benchmark analysis.<\/p>\n<\/div>\n<div>\n<p class=\"Calibri11regular\">Quantitative analysis ranges from a&nbsp;purchase driver study to a&nbsp;comprehensive brand equity study. To collect and evaluate data, we work with external partners of your choice.<\/p>\n<\/div>\n  <\/div>  <style>#block_6c422d2a0c077ea2d908afa3b0c69809 { margin-bottom: 0px;  } @media (min-width: 768px) { #block_6c422d2a0c077ea2d908afa3b0c69809 { margin-bottom: 0px;  }} @media (min-width: 992px) { #block_6c422d2a0c077ea2d908afa3b0c69809 { margin-bottom: 0px;  }} @media (min-width: 1200px) { #block_6c422d2a0c077ea2d908afa3b0c69809 { margin-bottom: 0px;  }} @media (min-width: 1500px) { #block_6c422d2a0c077ea2d908afa3b0c69809 { margin-bottom: 0px;  }} <\/style><\/div>\n\n\n\n\n<h2 id=\"brand-strategy\" class=\"c-headline c-headline--38 text-color-text text-left  \">\n  Brand Strategy  <style>#brand-strategy { margin-top: 49.2px;  } @media (min-width: 768px) { #brand-strategy { margin-top: 73.8px;  }} @media (min-width: 992px) { #brand-strategy { margin-top: 98.4px;  }} @media (min-width: 1200px) { #brand-strategy { margin-top: 110.7px;  }} @media (min-width: 1500px) { #brand-strategy { margin-top: 123px;  }} <\/style><\/h2>\n\n\n\n<div id=\"block_72fe30b9727f630cfdd9a0c869bff2e4\" class=\"text-block text-size-large   \">\n  <div class=\"max-w-824\">    <p><strong>Brand Architecture<br>\n<\/strong><span lang=\"EN-US\">\u201cHow many brands do we need for our business?\u201d<br>\n<\/span><span lang=\"EN-US\">\u201cCan a&nbsp;single brand sell 100,000 different products?\u201d<br>\n<\/span><span lang=\"EN-US\">\u201cDo we need a&nbsp;new brand to promote a&nbsp;new technology?\u201d<\/span><\/p>\n  <\/div>  <\/div>\n\n\n\n<div id=\"block_1ca64fde6235500ad56c875bca1f6b75\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p>We clarify these and similar questions within the framework of a&nbsp;brand architecture project. With robust models for objective decision-making \u2013 and strengthened by our many years of experience in the development of value-adding brand strategies. If required, we also can provide a&nbsp;detailed brand evaluation.<\/p>\n  <\/div>  <style>#block_1ca64fde6235500ad56c875bca1f6b75 { margin-bottom: 24px;  } @media (min-width: 768px) { #block_1ca64fde6235500ad56c875bca1f6b75 { margin-bottom: 36px;  }} @media (min-width: 992px) { #block_1ca64fde6235500ad56c875bca1f6b75 { margin-bottom: 48px;  }} @media (min-width: 1200px) { #block_1ca64fde6235500ad56c875bca1f6b75 { margin-bottom: 54px;  }} @media (min-width: 1500px) { #block_1ca64fde6235500ad56c875bca1f6b75 { margin-bottom: 60px;  }} <\/style><\/div>\n\n\n\n<div id=\"block_c75cb0f0db1f3dc710e5b050ef485811\" class=\"text-block text-size-large   \">\n  <div class=\"max-w-824\">    <p class=\"Calibri11regular\"><b><span lang=\"EN-US\">Brand Positioning<br>\n<\/span><\/b><span lang=\"EN-US\">\u201cWhat does our brand stand&nbsp;for?\u201d<br>\n<\/span><span lang=\"EN-US\">\u201cWhat is our purpose?\u201d<br>\n<\/span>\u201cWhat makes us desirable?\u201d<\/p>\n  <\/div>  <style>#block_c75cb0f0db1f3dc710e5b050ef485811 { margin-top: 18px;  } @media (min-width: 768px) { #block_c75cb0f0db1f3dc710e5b050ef485811 { margin-top: 27px;  }} @media (min-width: 992px) { #block_c75cb0f0db1f3dc710e5b050ef485811 { margin-top: 36px;  }} @media (min-width: 1200px) { #block_c75cb0f0db1f3dc710e5b050ef485811 { margin-top: 40.5px;  }} @media (min-width: 1500px) { #block_c75cb0f0db1f3dc710e5b050ef485811 { margin-top: 45px;  }} <\/style><\/div>\n\n\n\n<div id=\"block_d652094a523e2ec8b08ec7f8a036ac57\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <div>\n<p class=\"Calibri11regular\"><span lang=\"EN-US\">The answer to these and other questions is provided by a&nbsp;unique brand positioning. To achieve this, we develop a&nbsp;relevant and differentiating brand idea, a&nbsp;compelling brand narrative, and a&nbsp;concise brand personality. The positioning is an integral part of the corporate strategy and is therefore developed in close cooperation with top management \u2013 &nbsp;based on purchase drivers, market opportunities and the entrepreneurial vision of the company.<\/span><\/p>\n<\/div>\n  <\/div>  <style>#block_d652094a523e2ec8b08ec7f8a036ac57 { margin-bottom: 24px;  } @media (min-width: 768px) { #block_d652094a523e2ec8b08ec7f8a036ac57 { margin-bottom: 36px;  }} @media (min-width: 992px) { #block_d652094a523e2ec8b08ec7f8a036ac57 { margin-bottom: 48px;  }} @media (min-width: 1200px) { #block_d652094a523e2ec8b08ec7f8a036ac57 { margin-bottom: 54px;  }} @media (min-width: 1500px) { #block_d652094a523e2ec8b08ec7f8a036ac57 { margin-bottom: 60px;  }} <\/style><\/div>\n\n\n\n<div id=\"block_32f60579a54cac941f8989162a360062\" class=\"text-block text-size-large   \">\n  <div class=\"max-w-824\">    <p><strong>Thought Leadership Topics<br>\n<\/strong><span lang=\"EN-US\">\u201cHow can we be perceived as a&nbsp;leading brand in our domain?\u201d<br>\n<\/span><span lang=\"EN-US\">\u201cWhat are the needs of future customers?\u201d<br>\n<\/span><span lang=\"EN-US\">\u201cHow can we drive transformation?\u201d<\/span><\/p>\n  <\/div>  <style>#block_32f60579a54cac941f8989162a360062 { margin-top: 18px;  } @media (min-width: 768px) { #block_32f60579a54cac941f8989162a360062 { margin-top: 27px;  }} @media (min-width: 992px) { #block_32f60579a54cac941f8989162a360062 { margin-top: 36px;  }} @media (min-width: 1200px) { #block_32f60579a54cac941f8989162a360062 { margin-top: 40.5px;  }} @media (min-width: 1500px) { #block_32f60579a54cac941f8989162a360062 { margin-top: 45px;  }} <\/style><\/div>\n\n\n\n<div id=\"block_3f609362f8fe9faf73161786e1035d37\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <div>\n<p class=\"Calibri12regular\"><span lang=\"EN-US\">We clarify these and similar questions within the framework of a&nbsp;Thought Leadership Topic project.<\/span><\/p>\n<\/div>\n<div>\n<p class=\"Calibri12regular\"><span lang=\"EN-US\">Derived from strategic priorities, we work with you to define relevant topics that your brand can credibly claim as thought leader.<\/span><\/p>\n<p class=\"Calibri12regular\">The outcome is, for example, a&nbsp;content strategy, combined with a&nbsp;clear governance process to support activation.<\/p>\n<\/div>\n  <\/div>  <style>#block_3f609362f8fe9faf73161786e1035d37 { margin-bottom: 24px;  } @media (min-width: 768px) { #block_3f609362f8fe9faf73161786e1035d37 { margin-bottom: 36px;  }} @media (min-width: 992px) { #block_3f609362f8fe9faf73161786e1035d37 { margin-bottom: 48px;  }} @media (min-width: 1200px) { #block_3f609362f8fe9faf73161786e1035d37 { margin-bottom: 54px;  }} @media (min-width: 1500px) { #block_3f609362f8fe9faf73161786e1035d37 { margin-bottom: 60px;  }} <\/style><\/div>\n\n\n\n      <div id=\"block_5ba8e0c47da676a58b3f5a175dd651ce\" class=\"full alignfull default-block-spacing b-image  l-block\" data-aos=\"fade-up\" data-aos-easing=\"ease-in-out\" data-aos-duration=\"1000\" data-aos-delay=\"0\" data-aos-offset=\"200\">\n                <style>#block_5ba8e0c47da676a58b3f5a175dd651ce { margin-top: 26.8px; margin-bottom: 52.4px;  } @media (min-width: 768px) { #block_5ba8e0c47da676a58b3f5a175dd651ce { margin-top: 40.2px; margin-bottom: 78.6px;  }} @media (min-width: 992px) { #block_5ba8e0c47da676a58b3f5a175dd651ce { margin-top: 53.6px; margin-bottom: 104.8px;  }} @media (min-width: 1200px) { #block_5ba8e0c47da676a58b3f5a175dd651ce { margin-top: 60.3px; margin-bottom: 117.9px;  }} @media (min-width: 1500px) { #block_5ba8e0c47da676a58b3f5a175dd651ce { margin-top: 67px; margin-bottom: 131px;  }} <\/style><\/div>\n\n\n\n<h2 id=\"verbal-branding\" class=\"c-headline c-headline--38 text-color-text text-left  \">\n  Verbal Branding&nbsp;<\/h2>\n\n\n\n<div id=\"block_7a8cea56f2fd247453818daa957009a6\" class=\"text-block text-size-large   \">\n  <div class=\"max-w-824\">    <p><strong>Naming<br>\n<\/strong><span lang=\"EN-US\">\u201cWhat is the name of the new company?\u201d<br>\n<\/span>\u201cHow can we organize our historically evolved product name portfolio?\u201d<br>\n\u201cI personally like \u2018InnoTech\u2019 \u2013 can we have that&nbsp;name?\u201d<\/p>\n  <\/div>  <\/div>\n\n\n\n<div id=\"block_560f45cd22c558879573c502a4a59e02\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <div>\n<p class=\"Calibri11regular\"><span lang=\"EN-US\">We answer these and similar questions in the context of a&nbsp;naming project. Following a&nbsp;systematic process, we develop unique brand names and practical nomenclature systems, consult on the selection of suitable names and support clients along the registration and introduction process. On request, we also offer trademark searches and legal support \u2013 in cooperation with specialized lawyers.<\/span><\/p>\n<\/div>\n  <\/div>  <style>#block_560f45cd22c558879573c502a4a59e02 { margin-bottom: 24px;  } @media (min-width: 768px) { #block_560f45cd22c558879573c502a4a59e02 { margin-bottom: 36px;  }} @media (min-width: 992px) { #block_560f45cd22c558879573c502a4a59e02 { margin-bottom: 48px;  }} @media (min-width: 1200px) { #block_560f45cd22c558879573c502a4a59e02 { margin-bottom: 54px;  }} @media (min-width: 1500px) { #block_560f45cd22c558879573c502a4a59e02 { margin-bottom: 60px;  }} <\/style><\/div>\n\n\n\n<div id=\"block_09c78a0b43138150677d4b734b2671fb\" class=\"text-block text-size-large   \">\n  <div class=\"max-w-824\">    <p><strong>Key Messages<br>\n<\/strong><span lang=\"EN-US\">\u201cHow do we express our brand positioning in communication?\u201d<br>\n<\/span><span lang=\"EN-US\">\u201cDo we need a&nbsp;slogan?\u201d<br>\n<\/span>\u201cHow do I&nbsp;brief the advertising agency?\u201d<\/p>\n  <\/div>  <style>#block_09c78a0b43138150677d4b734b2671fb { margin-top: 18px;  } @media (min-width: 768px) { #block_09c78a0b43138150677d4b734b2671fb { margin-top: 27px;  }} @media (min-width: 992px) { #block_09c78a0b43138150677d4b734b2671fb { margin-top: 36px;  }} @media (min-width: 1200px) { #block_09c78a0b43138150677d4b734b2671fb { margin-top: 40.5px;  }} @media (min-width: 1500px) { #block_09c78a0b43138150677d4b734b2671fb { margin-top: 45px;  }} <\/style><\/div>\n\n\n\n<div id=\"block_fa0409630aa10a074407ed7842b5da22\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <div>\n<p class=\"Calibri11regular\"><span lang=\"EN-US\">To answer these and similar questions, we develop target group-specific key messages \u2013 based on the corporate and <a href=\"https:\/\/markenfels.ch\/en\/thought-leadership\/stop-the-branding\/\">brand strategy<\/a>. In close collaboration with you, we define the strategically relevant and differentiating topics and statements. The elaborated core messages are documented in a&nbsp;Key Message Handbook. Goal is to ensure that key messages weave across the entire communication, like a&nbsp;red thread.&nbsp;<\/span><\/p>\n<\/div>\n  <\/div>  <style>#block_fa0409630aa10a074407ed7842b5da22 { margin-bottom: 24px;  } @media (min-width: 768px) { #block_fa0409630aa10a074407ed7842b5da22 { margin-bottom: 36px;  }} @media (min-width: 992px) { #block_fa0409630aa10a074407ed7842b5da22 { margin-bottom: 48px;  }} @media (min-width: 1200px) { #block_fa0409630aa10a074407ed7842b5da22 { margin-bottom: 54px;  }} @media (min-width: 1500px) { #block_fa0409630aa10a074407ed7842b5da22 { margin-bottom: 60px;  }} <\/style><\/div>\n\n\n\n      <div id=\"block_b1ee42801a89716f6b54777a8cbc7ea9\" class=\"full default-block-spacing b-image  l-block\" data-aos=\"fade-up\" data-aos-easing=\"ease-in-out\" data-aos-duration=\"1000\" data-aos-delay=\"0\" data-aos-offset=\"200\">\n          <div class=\"max-w-824\">      <\/div><style>#block_b1ee42801a89716f6b54777a8cbc7ea9 { margin-top: 18.8px; margin-bottom: 52.4px;  } @media (min-width: 768px) { #block_b1ee42801a89716f6b54777a8cbc7ea9 { margin-top: 28.2px; margin-bottom: 78.6px;  }} @media (min-width: 992px) { #block_b1ee42801a89716f6b54777a8cbc7ea9 { margin-top: 37.6px; margin-bottom: 104.8px;  }} @media (min-width: 1200px) { #block_b1ee42801a89716f6b54777a8cbc7ea9 { margin-top: 42.3px; margin-bottom: 117.9px;  }} @media (min-width: 1500px) { #block_b1ee42801a89716f6b54777a8cbc7ea9 { margin-top: 47px; margin-bottom: 131px;  }} <\/style><\/div>\n\n\n\n<h2 id=\"ma-branding\" class=\"c-headline c-headline--38 text-color-text text-left  \">\n  Merger &amp;&nbsp;Acquisition Branding&nbsp;<\/h2>\n\n\n\n<div id=\"block_88468939e9149ecb4f084679c07f938a\" class=\"text-block text-size-large   \">\n  <div class=\"max-w-824\">    <p><strong>M&amp;A Branding Process<br>\n<\/strong><span lang=\"EN-US\">\u201cCan we keep the acquired brand?\u201d<br>\n<\/span><span lang=\"EN-US\">\u201cCan\u2019t we just combine the two brands?\u201d<br>\n<\/span><span lang=\"EN-US\">\u201cHow do we minimize the risk of losing customers?\u201d<\/span><\/p>\n  <\/div>  <\/div>\n\n\n\n<div id=\"block_7040e252445b8045f3188a16ffb956e6\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p>We solve these and many other questions in close collaboration with you along a&nbsp;branding process that has been specifically developed for mergers and acquisitions, along three central KPIs: reputation, profitability, and market share. The goal can be \u2013 for example \u2013 to accelerate integration of the two companies, based on a&nbsp;clear brand architecture, a&nbsp;new, shared positioning, and a&nbsp;<strong><a href=\"https:\/\/markenfels.ch\/en\/referenzen\/siemens-brand-experience\/\">brand experience<\/a><\/strong> that inspires talent and customers.<\/p>\n  <\/div>  <style>#block_7040e252445b8045f3188a16ffb956e6 { margin-bottom: 24px;  } @media (min-width: 768px) { #block_7040e252445b8045f3188a16ffb956e6 { margin-bottom: 36px;  }} @media (min-width: 992px) { #block_7040e252445b8045f3188a16ffb956e6 { margin-bottom: 48px;  }} @media (min-width: 1200px) { #block_7040e252445b8045f3188a16ffb956e6 { margin-bottom: 54px;  }} @media (min-width: 1500px) { #block_7040e252445b8045f3188a16ffb956e6 { margin-bottom: 60px;  }} <\/style><\/div>\n\n\n\n<div id=\"block_cb6521a67833ab4edfa58008ad96ce8a\" class=\"text-block text-size-large   \">\n  <div class=\"max-w-824\">    <p><strong>IPO Branding, Spin-off Branding<br>\n<\/strong><span lang=\"EN-US\">\u201cWhat is the name of the new company?\u201d<br>\n<\/span><span lang=\"EN-US\">\u201cCan we use the same brand experience as the mother company, just in a&nbsp;different color?\u201d<br>\n<\/span>\u201cHow do we convince investors, shareholders and employees?\u201d<\/p>\n  <\/div>  <style>#block_cb6521a67833ab4edfa58008ad96ce8a { margin-top: 18px;  } @media (min-width: 768px) { #block_cb6521a67833ab4edfa58008ad96ce8a { margin-top: 27px;  }} @media (min-width: 992px) { #block_cb6521a67833ab4edfa58008ad96ce8a { margin-top: 36px;  }} @media (min-width: 1200px) { #block_cb6521a67833ab4edfa58008ad96ce8a { margin-top: 40.5px;  }} @media (min-width: 1500px) { #block_cb6521a67833ab4edfa58008ad96ce8a { margin-top: 45px;  }} <\/style><\/div>\n\n\n\n<div id=\"block_c0781cdccc417f038f59197eb2160be8\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <div>\n<p class=\"Calibri11regular\"><span lang=\"EN-US\">A spin-off or IPO of part of the business involves complex legal aspects as well as challenges for brand management. Far-reaching questions must be clarified under time pressure and strict confidentiality. The proven spin-off branding process from Markenfels provides support and clarity: addressing all relevant questions along central KPIs such as reputation and profitability, and thus helping you achieve your branding goals through our strategic brand consulting services<\/span><\/p>\n<\/div>\n  <\/div>  <style>#block_c0781cdccc417f038f59197eb2160be8 { margin-bottom: 24px;  } @media (min-width: 768px) { #block_c0781cdccc417f038f59197eb2160be8 { margin-bottom: 36px;  }} @media (min-width: 992px) { #block_c0781cdccc417f038f59197eb2160be8 { margin-bottom: 48px;  }} @media (min-width: 1200px) { #block_c0781cdccc417f038f59197eb2160be8 { margin-bottom: 54px;  }} @media (min-width: 1500px) { #block_c0781cdccc417f038f59197eb2160be8 { margin-bottom: 60px;  }} <\/style><\/div>\n\n\n<style>.kb-row-layout-id2503_2f8636-72 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2503_2f8636-72 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2503_2f8636-72 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2503_2f8636-72 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2503_2f8636-72 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2503_2f8636-72 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2503_2f8636-72 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2503_8033c4-02 > .kt-inside-inner-col,.kadence-column2503_8033c4-02 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2503_8033c4-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2503_8033c4-02 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2503_8033c4-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2503_8033c4-02 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2503_8033c4-02{position:relative;}@media all and (max-width: 1024px){.kadence-column2503_8033c4-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2503_8033c4-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2503_8033c4-02 inner-column-1\"><div class=\"kt-inside-inner-col\">\n      <div id=\"block_961ea588dc5876e0f35a927ecd3ea0b7\" class=\"full default-block-spacing b-image  l-block\" data-aos=\"fade-up\" data-aos-easing=\"ease-in-out\" data-aos-duration=\"1000\" data-aos-delay=\"0\" data-aos-offset=\"200\">\n                <\/div><\/div><\/div>\n\n\n<style>.kadence-column2503_d5702f-a6 > .kt-inside-inner-col,.kadence-column2503_d5702f-a6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2503_d5702f-a6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2503_d5702f-a6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2503_d5702f-a6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2503_d5702f-a6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2503_d5702f-a6{position:relative;}@media all and (max-width: 1024px){.kadence-column2503_d5702f-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2503_d5702f-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2503_d5702f-a6 inner-column-2\"><div class=\"kt-inside-inner-col\">\n      <div id=\"block_09813c58ee9ee2d0e8de71b6894aba16\" class=\"full default-block-spacing b-image  l-block\" data-aos=\"fade-up\" data-aos-easing=\"ease-in-out\" data-aos-duration=\"1000\" data-aos-delay=\"0\" data-aos-offset=\"200\">\n                <\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<h2 id=\"management-consulting\" class=\"c-headline c-headline--38 text-color-text text-left  \">\n  Management Consulting  <style>#management-consulting { margin-top: 0px;  } @media (min-width: 768px) { #management-consulting { margin-top: 0px;  }} @media (min-width: 992px) { #management-consulting { margin-top: 0px;  }} @media (min-width: 1200px) { #management-consulting { margin-top: 0px;  }} @media (min-width: 1500px) { #management-consulting { margin-top: 0px;  }} <\/style><\/h2>\n\n\n\n<div id=\"block_54e63e0b087e6aaf3421967c04236db9\" class=\"text-block text-size-large   \">\n  <div class=\"max-w-824\">    <p><strong>Senior Advisor Services<br>\n<\/strong><span lang=\"EN-US\">\u201cHow long does rebranding take?\u201d<br>\n<\/span><span lang=\"EN-US\">\u201cWhat project risks do we have to consider?\u201d<br>\n<\/span>\u201cOur CEO needs sparring to develop the brand \u2014 how do we proceed?\u201d<\/p>\n  <\/div>  <\/div>\n\n\n\n<div id=\"block_331f9d8a66ca850738587f0be35257d2\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <div>\n<p class=\"Calibri11regular\"><span lang=\"EN-US\">We advise boards of directors, CEOs, executive committees and communication officers of renowned global companies on specific brand strategy and communication issues. In our role as senior advisors, we moderate complex branding processes and support decision-making. Our strategic brand consulting services demonstrate how your company can make better use of its brand and thus increase its corporate value.&nbsp;<\/span><\/p>\n<\/div>\n  <\/div>  <\/div>\n\n\n\n      <div id=\"block_66a8b0aa5ac800936abe88dc8b3eaca1\" class=\"full alignfull mt-14 sm:mt-20 lg:mt-33 mb-12 sm:mb-16 lg:mb-19  l-block\" data-aos=\"fade-up\" data-aos-easing=\"ease-in-out\" data-aos-duration=\"1000\" data-aos-delay=\"0\" data-aos-offset=\"200\">\n        \n  <div class=\"l-wrap sm:text-center\">\n        <h4 class=\"c-headline mb-5\">\n      You will like&nbsp;this&nbsp;<\/h4>\n            <div class=\"max-w-content-x-narrow mx-auto p-reset\">\n      <div>\n<p class=\"Calibri8margins\"><span lang=\"EN-US\">We use strategy tools that are straightforward and robust strategy. At the same time, we are familiar with all standard strategy models and are happy to work with methods already established in your company. Our own strategy models are well-founded and tailored to effective operational implementation.<\/span><\/p>\n<\/div>\n    <\/div>\n            <div class=\"mt-4\">\n      <a class=\"c-btn c-btn--email max-w-350 sm:max-w-none w-full sm:w-auto sm:min-w-350\" href=\"mailto:contact@markenfels.ch\">\n        <span>Contact<\/span>\n        <svg viewBox=\"0 0 17 12\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" stroke-linejoin=\"round\" stroke-miterlimit=\"2\"><path fill=\"none\" d=\"M0 0h16.597v11.736H0z\" \/><clipPath id=\"a\"><path d=\"M0 0h16.597v11.736H0z\" \/><\/clipPath><g clip-path=\"url(#a)\" fill-rule=\"nonzero\"><path d=\"M15.549 9.892c0 .346-.296.627-.66.627H1.974c-.363 0-.659-.281-.659-.627V1.86c0-.346.296-.628.66-.628h12.916c.363 0 .659.282.659.628l-.001 8.032zM14.89-.024H1.974C.883-.024-.004.821-.004 1.861v8.04c0 1.04.887 1.885 1.977 1.885H14.89c1.09 0 1.977-.846 1.977-1.885v-8.04c0-1.04-.887-1.885-1.977-1.885z\" \/><path d=\"M15.263.816l-6.825 5.13L1.612.816.846 1.857l7.592 5.707 7.592-5.707-.767-1.041z\" \/><\/g><\/svg>      <\/a>\n    <\/div>\n    \n  <\/div>\n\n<style>#block_66a8b0aa5ac800936abe88dc8b3eaca1 { margin-top: 60px;  } @media (min-width: 768px) { #block_66a8b0aa5ac800936abe88dc8b3eaca1 { margin-top: 90px;  }} @media (min-width: 992px) { #block_66a8b0aa5ac800936abe88dc8b3eaca1 { margin-top: 120px;  }} @media (min-width: 1200px) { #block_66a8b0aa5ac800936abe88dc8b3eaca1 { margin-top: 135px;  }} @media (min-width: 1500px) { #block_66a8b0aa5ac800936abe88dc8b3eaca1 { margin-top: 150px;  }} <\/style><\/div>\n\n\n      <div id=\"block_09a121bd63d1150567527a5fb7127540\" class=\"alignfull my-4  l-block\">\n        \n  <div class=\"l-wrap a-line-dot\">\n    <div class=\"c-line-dot c-line-dot--328\">\n      <div class=\"c-line-dot__line a-animated\"><\/div>\n      <div class=\"c-line-dot__dot a-animated\"><\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_3efe8433f51cb575e8dce3e1cbb0dbf6\" class=\"full alignfull default-block-spacing mb-0 l-block\" data-aos=\"fade-up\" data-aos-easing=\"ease-in-out\" data-aos-duration=\"1000\" data-aos-delay=\"0\" data-aos-offset=\"200\">\n        \n  <div class=\"l-wrap\">\n    <h4 class=\"c-headline text-center\">\n      More Branding Services&nbsp;<\/h4>\n    <div class=\"flex flex-wrap sm:flex-no-wrap \">\n      <div class=\"order-1 sm:order-1 w-full md:min-h-672 sm:pb-30 md:pb-40\">\n                                                            <a class=\"text-color-text text-size-24 font-light hover:text-color-text no-underline hover:no-underline block mb-6 link-reset\" href=\"https:\/\/markenfels.ch\/strategic-design\/\">\n                                                        <div class=\"shadow-teaser\">\n                        <noscript><img decoding=\"async\" width=\"595\" height=\"334\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-595x334.jpg\" class=\"w-full block\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-1190x668.jpg 1190w\" sizes=\"(max-width: 595px) 100vw, 595px\"><\/noscript><img decoding=\"async\" width=\"595\" height=\"334\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20595%20334%22%3E%3C%2Fsvg%3E\" class=\"w-full block lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20595%20334%22%3E%3C%2Fsvg%3E 595w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-1190x668.jpg 1190w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Design_201013-595x334.jpg\" loading=\"lazy\">                      <\/div>\n                                                              <div class=\"mt-4 sm:mt-6-5\">\n                        Strategic Design&nbsp;<\/div>\n                                                  <\/a>\n              \n                                                          <\/div>\n\n      <div class=\"flex-grow-0 flex-shrink-0 order-3 sm:order-2 mt-9 sm:mt-0 h-30 sm:h-auto w-full sm:w-15 c-vertical-line c-vertical-line--dot\">\n      <\/div>\n\n      <div class=\"order-2 sm:order-last w-full md:min-h-672 sm:pb-30 md:pb-40\">\n                                                                                  <a class=\"text-color-text font-light text-size-24 hover:text-color-text no-underline hover:no-underline block link-reset\" href=\"https:\/\/markenfels.ch\/branding-expertise\/strategic-activation\/\">\n                                                        <div class=\"shadow-teaser\">\n                        <noscript><img decoding=\"async\" width=\"595\" height=\"334\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-595x334.jpg\" class=\"w-full block\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-1190x668.jpg 1190w\" sizes=\"(max-width: 595px) 100vw, 595px\"><\/noscript><img decoding=\"async\" width=\"595\" height=\"334\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20595%20334%22%3E%3C%2Fsvg%3E\" class=\"w-full block lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20595%20334%22%3E%3C%2Fsvg%3E 595w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-1190x668.jpg 1190w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Branding-Expertise_Strategic-Activation_201013-595x334.jpg\" loading=\"lazy\">                      <\/div>\n                                                              <div class=\"mt-4 sm:mt-6-5\">\n                        Strategic Activation&nbsp;<\/div>\n                                                  <\/a>\n              \n                                    <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":2649,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"class_list":["post-2503","page","type-page","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic Brand Consulting to Ensure Success<\/title>\n<meta name=\"description\" content=\"We provide strategic brand consulting services to help you strengthen your brand and increase your business success. Contact us.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/branding-expertise-overview\/strategic-consulting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Brand Consulting to Ensure Success\" \/>\n<meta property=\"og:description\" content=\"We provide strategic brand consulting services to help you strengthen your brand and increase your business success. Contact us.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenfels.ch\/en\/branding-expertise-overview\/strategic-consulting\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenfels\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-09T07:28:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategic Brand Consulting to Ensure Success","description":"We provide strategic brand consulting services to help you strengthen your brand and increase your business success. Contact us.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenfels.ch\/en\/branding-expertise-overview\/strategic-consulting\/","og_locale":"en_US","og_type":"article","og_title":"Strategic Brand Consulting to Ensure Success","og_description":"We provide strategic brand consulting services to help you strengthen your brand and increase your business success. Contact us.","og_url":"https:\/\/markenfels.ch\/en\/branding-expertise-overview\/strategic-consulting\/","og_site_name":"Markenfels","article_modified_time":"2024-07-09T07:28:47+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/markenfels.ch\/en\/branding-expertise-overview\/strategic-consulting\/","url":"https:\/\/markenfels.ch\/en\/branding-expertise-overview\/strategic-consulting\/","name":"Strategic Brand Consulting to Ensure Success","isPartOf":{"@id":"https:\/\/markenfels.ch\/en\/#website"},"datePublished":"2020-10-06T15:23:59+00:00","dateModified":"2024-07-09T07:28:47+00:00","description":"We provide strategic brand consulting services to help you strengthen your brand and increase your business success. Contact us.","breadcrumb":{"@id":"https:\/\/markenfels.ch\/en\/branding-expertise-overview\/strategic-consulting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markenfels.ch\/en\/branding-expertise-overview\/strategic-consulting\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/markenfels.ch\/en\/branding-expertise-overview\/strategic-consulting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markenfels.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Branding Expertise Overview","item":"https:\/\/markenfels.ch\/en\/branding-expertise-overview\/"},{"@type":"ListItem","position":3,"name":"Strategic Consulting"}]},{"@type":"WebSite","@id":"https:\/\/markenfels.ch\/en\/#website","url":"https:\/\/markenfels.ch\/en\/","name":"Markenfels","description":"Leading branding agency in Zurich | Markenfels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markenfels.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/pages\/2503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/comments?post=2503"}],"version-history":[{"count":25,"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/pages\/2503\/revisions"}],"predecessor-version":[{"id":4976,"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/pages\/2503\/revisions\/4976"}],"up":[{"embeddable":true,"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/pages\/2649"}],"wp:attachment":[{"href":"https:\/\/markenfels.ch\/en\/wp-json\/wp\/v2\/media?parent=2503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}