{"id":4258,"date":"2023-01-26T09:14:26","date_gmt":"2023-01-26T09:14:26","guid":{"rendered":"https:\/\/markenfels.ch\/?page_id=4258"},"modified":"2023-08-02T09:38:24","modified_gmt":"2023-08-02T09:38:24","slug":"employer-branding-attracting-the-best-talent","status":"publish","type":"page","link":"https:\/\/markenfels.ch\/en\/employer-branding-attracting-the-best-talent\/","title":{"rendered":"Employer Branding"},"content":{"rendered":"<div id=\"block_464e5bb84b4906c47909b864de33af92\" class=\"alignfull default-intro-spacing  l-block\">\n        \n  <div class=\"l-wrap text-center\">\n          <h2 class=\"text-18 mb-5\">\n        Employer branding&nbsp;<\/h2>\n    \n        <h1 class=\"c-headline c-headline--large my-0\">\n      Employer branding \u2013 <br>attracting the best talent&nbsp;<\/h1>\n    \n        <div class=\"p-reset sm:max-w-content-into-tablet lg:max-w-content-x-narrow-intro mx-auto text-left sm:text-center mt-7 text-size-24 text-center sm:text-center\">\n      <p>How a&nbsp;strong employer brand creates value \u2013 and wins in the \u201cwar for talent\u201d. Around half of all employees worldwide are open to changing jobs \u2013 and 20% of all employees are actively planning a&nbsp;job change.<sup>1<\/sup> At the same time, companies are desperately seeking trained experts: just in Germany, there is a&nbsp;shortage of 1.2 million skilled workers \u2013 in particular in the STEM fields that are crucial for tech companies.<sup>2<\/sup> The battle for talents is merciless. Strong brands that offer a&nbsp;strong employer <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/siemens-energy-brand-experience\/\">brand experience<\/a> have a&nbsp;powerful competitive advantage in this environment.<\/p>\n<p>Discover in our Employer Branding Guide how strategic employer branding leads to business success.<\/p>\n    <\/div>\n    \n      <\/div>\n\n<style>#block_464e5bb84b4906c47909b864de33af92 { margin-top: 40px;  } @media (min-width: 768px) { #block_464e5bb84b4906c47909b864de33af92 { margin-top: 60px;  }} @media (min-width: 992px) { #block_464e5bb84b4906c47909b864de33af92 { margin-top: 80px;  }} @media (min-width: 1200px) { #block_464e5bb84b4906c47909b864de33af92 { margin-top: 90px;  }} @media (min-width: 1500px) { #block_464e5bb84b4906c47909b864de33af92 { margin-top: 100px;  }} <\/style><\/div>\n\n\n\n<p id=\"block_12976e3bfd5b07da878ee40237984b43\" class=\"text-center  \">\n    <a href=\"https:\/\/markenfels.ch\/en\/kontakt\/\" class=\"c-btn c-btn--with-envelope-icon\" target=\"_self\">\n    <span>CONTACT US<\/span>\n          <svg viewBox=\"0 0 17 12\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" stroke-linejoin=\"round\" stroke-miterlimit=\"2\"><path fill=\"none\" d=\"M0 0h16.597v11.736H0z\" \/><clipPath id=\"a\"><path d=\"M0 0h16.597v11.736H0z\" \/><\/clipPath><g clip-path=\"url(#a)\" fill-rule=\"nonzero\"><path d=\"M15.549 9.892c0 .346-.296.627-.66.627H1.974c-.363 0-.659-.281-.659-.627V1.86c0-.346.296-.628.66-.628h12.916c.363 0 .659.282.659.628l-.001 8.032zM14.89-.024H1.974C.883-.024-.004.821-.004 1.861v8.04c0 1.04.887 1.885 1.977 1.885H14.89c1.09 0 1.977-.846 1.977-1.885v-8.04c0-1.04-.887-1.885-1.977-1.885z\" \/><path d=\"M15.263.816l-6.825 5.13L1.612.816.846 1.857l7.592 5.707 7.592-5.707-.767-1.041z\" \/><\/g><\/svg>          <\/a>\n    <style>#block_12976e3bfd5b07da878ee40237984b43 { padding-bottom: 28px;  } @media (min-width: 768px) { #block_12976e3bfd5b07da878ee40237984b43 { padding-bottom: 42px;  }} @media (min-width: 992px) { #block_12976e3bfd5b07da878ee40237984b43 { padding-bottom: 56px;  }} @media (min-width: 1200px) { #block_12976e3bfd5b07da878ee40237984b43 { padding-bottom: 63px;  }} @media (min-width: 1500px) { #block_12976e3bfd5b07da878ee40237984b43 { padding-bottom: 70px;  }} <\/style><\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-1024x576.jpg\" alt class=\"wp-image-4220\" srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-1190x668.jpg 1190w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-4220 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-1190x668.jpg 1190w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_01_220607-1024x576.jpg\" loading=\"lazy\"><\/figure>\n\n\n\n      <div id=\"block_550f67269e17960bf6314ff5d6ac3e21\" class=\"full alignfull default-block-spacing md:my-0  l-block\">\n        \n  <div class=\"l-wrap c-page-nav__wrap c-page-nav__wrap--switch-on-medium  \">\n          <ul class=\"c-page-nav c-page-nav--change-on-breakpoint-medium \" id=\"page-nav\">\n                  <li>\n            <a class=\"c-page-nav__link\" href=\"#how-to-develop-a-successful-employer-brand?\">How to develop a&nbsp;successful employer brand?<\/a>\n          <\/li>\n                  <li>\n            <a class=\"c-page-nav__link\" href=\"#challenges-in-employer-branding\">Challenges<\/a>\n          <\/li>\n                  <li>\n            <a class=\"c-page-nav__link\" href=\"#best-practice\">Best Practice<\/a>\n          <\/li>\n                  <li>\n            <a class=\"c-page-nav__link\" href=\"#theoretical-foundation\">Theoretical foundation<\/a>\n          <\/li>\n              <\/ul>\n      <\/div>\n\n<\/div>\n\n\n\n<h3 id=\"how-to-develop-a-successful-employer-brand?\" class=\"c-headline c-headline--38 text-color-text text-left  \">\n  How to develop a&nbsp;successful employer brand?&nbsp;<\/h3>\n\n\n\n<div id=\"block_c6e0390e4394f2de3cc18b892af5c6c6\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p>An employer brand is the aspect of the corporate brand that addresses people with specific images and messages \u2013 in order to attract talents and retain employees. Employer branding comprises the sum of all strategic and tangible elements that position a&nbsp;corporate brand as a&nbsp;strong employer brand.<\/p>\n<p><strong>Attracting the right talents for your own corporate strategy<\/strong><br>\nFoundation for successful employer branding is the consequent alignment of the <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/roche-employer-branding\/\">employer brand strategy<\/a> to the business strategy \u2013 and to talents expectations. The employer brand supports implementing the business strategy by attracting the right talents, for example for a&nbsp;growth strategy, or for pioneering innovation, or for internationalization, or for a&nbsp;transformation process.<\/p>\n  <\/div>  <\/div>\n\n\n\n      <div id=\"block_6da702ef8fc997db6f9a3a6f9b35e32f\" class=\"full alignfull pt-5 pb-5 md:pt-10 md:pb-10   l-block\">\n        \n  <div class=\"pt-3 pb-3 l-wrap\">\n  <blockquote> \n    <div class=\"relative ml-auto mr-0 font-sans leading-large max-w-824 text-20 sm:text-25 md:text-30 lg:text-38\">\n      <div class=\"absolute left-0 h-2 lg:h-10px w-18 md:w-25 top-20px md:top-30px bg-light-green\"><\/div>\n      <p>Employer branding comprises the <strong> sum of all strategic and tangible elements <\/strong> that position a&nbsp;corporate brand as a&nbsp;strong employer brand.<\/p>\n    <\/div>\n  <\/blockquote> \n\n  <\/div>\n\n<\/div>\n\n\n<div id=\"block_5139945907a41de031570b7cc6a6867f\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong><span style=\"font-size:24px\">Employer Branding phase 1: development of the strategic foundation<\/span><\/strong><br>\nA&nbsp;strong employer brand strategy ensures that the business strategy is translated into attractive communication with talents \u2013 and that the right talents are attracted to implement the business strategy. Competitors in the war for talent often come as a&nbsp;surprise, because talents do not choose between \u201cpeers\u201d from similar business areas, but between startups and large corporates, or between pharma and&nbsp;tech.<br><br><br>\n<strong>The Employer Brand Strategy consists of three to four elements:<\/strong><\/p>\n<ol>\n<li><strong>Employer Value Proposition (EVP):<\/strong> a&nbsp;targeted selection of relevant and differentiating attribute clusters that define the brand-specific communication topics<\/li>\n<li><strong>Employer Brand Story:<\/strong> a&nbsp;short and exciting story \u2013 along the EVP attribute clusters \u2013 to position the brand as an attractive employer<\/li>\n<li><strong>Employer Brand Core Messages:<\/strong> a&nbsp;toolkit of core messages and proof points that convey the Employer Brand Story and EVP attribute clusters. Optional, an Employer Brand Tone of Voice: the brand-specific definition of vocabulary and language style<\/li>\n<\/ol>\n  <\/div>  <\/div>\n\n\n\n<div id=\"block_12edb62ea87ab8312fb695a9af6d06c9\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong>Which attributes are suitable for an Employer Value Proposition?<\/strong><br>\nThe attributes for a&nbsp;successful Employer Value Proposition (EVP) must be relevant and credible. In order to identify them, it is worthwhile to first combine the internal view with the external view and identify the common denominators from the corporate identity, the desired perception and the expectations of talents. <a href=\"https:\/\/markenfels.ch\/en\/kontakt\/\">Markenfels<\/a> has developed the Employer Brand Profiler for this purpose, which \u2013 in combination with a&nbsp;validated external view, e.g. market studies \u2013 provides an initial rough framework for the EVP attributes.<\/p>\n  <\/div>  <\/div>\n\n\n\n<div id=\"block_8d74694d3e06afd51ad64acf51b372b9\" class=\"text-block text-size-normal   \">\n          <\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-1024x576.png\" alt class=\"wp-image-4357\" srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-1024x576.png 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-300x169.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-768x432.png 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-1536x863.png 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-2048x1151.png 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-594x334.png 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-1188x668.png 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-595x334.png 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-1190x668.png 1190w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-4357 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-1024x576.png 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-300x169.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-768x432.png 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-1536x863.png 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-2048x1151.png 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-594x334.png 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-1188x668.png 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-595x334.png 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-1190x668.png 1190w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.35.08-1024x576.png\" loading=\"lazy\"><\/figure>\n\n\n\n<div id=\"block_d6e0835b967cb744bdb58157da731c30\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong>Strategic elaboration of the EVP attributes<\/strong><br>\nIn order to specifically elaborate the EVP attributes, Markenfels has developed the \u201cMarkenfels EVP Navigator\u201d. The EVP Navigator helps to clarify how the company can position itself as a&nbsp;great company with great people, promising career prospects and attractive benefits. The development process explores the two key questions of talents: \u201cWhat\u2019s in it for me?\u201d and \u201cWho is this company?\u201d. The aim of the development process is to identify those three to a&nbsp;maximum of four clusters that are able to position the company in a&nbsp;relevant, unique and credible way to the talents.<\/p>\n  <\/div>  <\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-1024x576.png\" alt=\"Employer Brand EVP Navigator\n\" class=\"wp-image-4355\" srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-1024x576.png 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-300x169.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-768x432.png 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-1536x863.png 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-2048x1151.png 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-594x334.png 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-1188x668.png 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-595x334.png 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-1190x668.png 1190w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E\" alt=\"Employer Brand EVP Navigator\n\" class=\"wp-image-4355 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-1024x576.png 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-300x169.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-768x432.png 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-1536x863.png 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-2048x1151.png 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-594x334.png 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-1188x668.png 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-595x334.png 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-1190x668.png 1190w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.33.58-1024x576.png\" loading=\"lazy\"><\/figure>\n\n\n\n<div id=\"block_bc7059497bdb5acffb229986d44c5d4c\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong><span style=\"font-size:24px\">Employer Branding Phase 2: Developing the Employer Brand Experience<\/span><\/strong><br>\nThe Employer Brand Strategy forms the basis for the development of the Employer Brand Experience. EVP, Employer Brand Story and Employer Brand Key Messages are translated into visual elements \u2013 within the framework of the overarching Brand Experience. These Employer Brand Design elements interact to create a&nbsp;coherent and intuitively perceivable experience that conveys the brand\u2019s positioning as an employer. Special images, additional colors, a&nbsp;differentiating text and layout behavior as well as special design elements reserved for the Employer Brand characterize the Employer Brand Experience.&nbsp;<\/p>\n<p>To ensure successful implementation, the Employer Brand Experience must be system-capable, efficient and easy to use. This can be achieved by applying the basic elements of the actual brand identity to the employer brand without restriction. This includes the brand positioning, logo, brand colors, fonts, UX elements, website wireframes, etc.<\/p>\n  <\/div>  <\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-1024x576.png\" alt=\"Employer Branding\" class=\"wp-image-4353\" srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-1024x576.png 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-300x169.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-768x432.png 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-1536x863.png 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-2048x1151.png 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-594x334.png 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-1188x668.png 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-595x334.png 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-1190x668.png 1190w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E\" alt=\"Employer Branding\" class=\"wp-image-4353 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-1024x576.png 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-300x169.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-768x432.png 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-1536x863.png 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-2048x1151.png 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-594x334.png 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-1188x668.png 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-595x334.png 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-1190x668.png 1190w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-26-um-09.32.19-1024x576.png\" loading=\"lazy\"><\/figure>\n\n\n\n      <div id=\"block_1c49fe4d87c660f147c41a958801205c\" class=\"full alignfull pt-5 pb-5 md:pt-10 md:pb-10   l-block\">\n        \n  <div class=\"pt-3 pb-3 l-wrap\">\n  <blockquote> \n    <div class=\"relative ml-auto mr-0 font-sans leading-large max-w-824 text-20 sm:text-25 md:text-30 lg:text-38\">\n      <div class=\"absolute left-0 h-2 lg:h-10px w-18 md:w-25 top-20px md:top-30px bg-light-green\"><\/div>\n      <p>A strong Employer Brand Strategy ensures that <strong>the right talents are attracted to implement the business strategy<\/strong>.<\/p>\n    <\/div>\n  <\/blockquote> \n\n  <\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image alignfull size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-1024x576.jpg\" alt class=\"wp-image-4223\" srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-1190x668.jpg 1190w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-4223 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-1190x668.jpg 1190w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_02_220607-1024x576.jpg\" loading=\"lazy\"><\/figure>\n\n\n\n\n<h3 id=\"challenges-in-employer-branding\" class=\"c-headline c-headline--38 text-color-text text-left  \">\n  Challenges in employer branding&nbsp;<\/h3>\n\n\n\n<div id=\"block_8715b37d669ac2cbbd164b461e0ced9a\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong>What are specific challenges in employer branding?<\/strong><br>\nHR departments and recruiters often rely on job descriptions but pay not enough attention to the emotional part of a&nbsp;decision for a&nbsp;company. On the other hand, branding departments often regard employer branding as second priority, even though talent needs are different from customer needs. A&nbsp;successful employer branding process is therefore based on both perspectives and requires close collaboration between disciplines. HR experts (or People &amp;&nbsp;Organization, as it is already called in many places) bring proven expertise on talent needs and expectations, recruiting needs and market-specific situations into the process. Branding experts ensure a&nbsp;professional employer brand experience that draws strength from the established <a href=\"https:\/\/markenfels.ch\/en\/branding-expertise-overview\/\">corporate branding<\/a>.<\/p>\n  <\/div>  <\/div>\n\n\n\n      <div id=\"block_c4d7d7c7ba9d14cf9d952c1e27dc10a7\" class=\"full alignfull pt-5 pb-5 md:pt-10 md:pb-10   l-block\">\n        \n  <div class=\"pt-3 pb-3 l-wrap\">\n  <blockquote> \n    <div class=\"relative ml-auto mr-0 font-sans leading-large max-w-824 text-20 sm:text-25 md:text-30 lg:text-38\">\n      <div class=\"absolute left-0 h-2 lg:h-10px w-18 md:w-25 top-20px md:top-30px bg-light-green\"><\/div>\n      <p>A successful employer branding process is based on <strong> close collaboration between HR and branding departments<\/strong>.<\/p>\n    <\/div>\n  <\/blockquote> \n\n  <\/div>\n\n<\/div>\n\n\n<div id=\"block_4b0d3661cc1834b0d14708868391da15\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong>Why is employer branding particularly important for B2B companies?<\/strong><br>\nFor talents, strong brands are like lighthouses to which they direct their commitment. In order to develop innovations in the B2B sector, a&nbsp;B2B company needs outstanding talents that is capable to master the challenges of the future. Here, the brand can develop a&nbsp;powerful leverage effect through a&nbsp;strong <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/bobst-operational-excellence\/\">B2B communication strategy<\/a>.<\/p>\n  <\/div>  <\/div>\n\n\n\n<div id=\"block_2870ebf64d935f154c6623f644acd151\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong>Does employer branding need its own logo and appearance to differentiate it from the \u201cbusiness brand\u201d?<\/strong><br>\nNo. In today\u2019s world of converging touch-points, external and internal appearances are becoming increasingly blurred. Two separate brands would evoke a&nbsp;schizophrenic effect \u2013 for new talents entering the company as well as for existing employees. What\u2019s more, each separate brand dilutes the core brand by drawing attention from it: a&nbsp;separate logo and very different design elements prevent the core brand from consistently growing and gaining traction.<\/p>\n  <\/div>  <\/div>\n\n\n\n<div id=\"block_8c7bccb4bfa5dc0cb258f8d560e9a1d9\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong>What do talents want?<\/strong><br>\nRecruiters from renowned companies and global studies unanimously report that the EVP attributes that rank high on the talent\u2019s \u201cneed to have\u201d-list primarily include personal benefits: compensation, work-life balance, stability, respect, location, health benefits, vacation, ethics, future career opportunities and development opportunities. \u201cWhat\u2019s in for me?\u201d is the number one priority. Expectations also include to ensure working in a&nbsp;comfort zone, while business-relevant and altruistic attributes are much less relevant. Thus, technologies, innovation, social responsibility, environmental responsibility, diversity or purpose are at the bottom of the list of&nbsp;needs.&nbsp;<\/p>\n  <\/div>  <\/div>\n\n\n\n<div id=\"block_9fc175ac2c38909936087c71bd3824f8\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong>How do the expectations of Generation X&nbsp;and baby boomers differ?<\/strong><br>\nSurprisingly, the expectations of different generations are quite similar. Compensation ranks first worldwide, closely followed by respect, work-life balance and vacation. Geographical differences are much more significant: a&nbsp;German engineer has more in common with a&nbsp;German lawyer than a&nbsp;German engineer with an Argentine engineer. In other words: cultural environments and nationalities have a&nbsp;much stronger impact than age or gender.<\/p>\n  <\/div>  <\/div>\n\n\n\n<div id=\"block_50e4107cafba9b7163e67fa6d6a85def\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong>What expectations should companies meet?<\/strong><br>\nEven though studies show that compensation, work-life balance and vacation are crucial for many talents, companies should always also ask themselves what kind of talents they need to master their own business challenges. Specifically, can innovation-driven companies afford to hire people who care more about compensation and work-life balance than the impact and success of their work? Or should such companies rather look for people in a&nbsp;much smaller talent pool: those who have the creativity and mindset to drive change?<\/p>\n  <\/div>  <\/div>\n\n\n\n      <div id=\"block_f7aa203c2b3ec8cf3e418be3aeec160a\" class=\"full alignfull default-block-spacing  l-block\">\n        \n<div class=\"pt-10 pb-10 md:pt-18 md:pb-15\" style=\"background-color:#F8F8F8\">\n  <div class=\"l-wrap\"> \n    \n<div id=\"component-6336f7a760a14\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong>The biggest mistakes in employer branding:<\/strong><\/p>\n<ol>\n<li><strong>Holding on to traditional corporate culture.<\/strong> Companies in fierce competition with startups or tech companies must change themselves by fundamentally transforming the corporate culture and the way they work together.&nbsp;<\/li>\n<li><strong>Pretending to have a&nbsp;culture that is not lived.<\/strong> Companies should not try to portray themselves differently in employer branding than they really are. It doesn\u2019t help to breathe startup glamour into employer branding and promise agile working if the corporate reality is still traditional and hierarchical. Even cool job titles in job ads like \u201cfull stack dev\u201d, \u201cgrowth hacker\u201d or \u201cchief happiness officer\u201d lead to disappointment if the company still employs an \u201cIT technician\u201d or an \u201cHR manager\u201d in everyday life.<\/li>\n<li><strong>Neglecting employer branding as a&nbsp;contribution to business success.<\/strong> Employer branding makes a&nbsp;significant contribution to business success: attracting the best talents strengthens the market position and the company\u2019s success.<\/li>\n<\/ol>\n  <\/div>  <\/div>\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n<div id=\"block_badc4f149524d281b616d069a833f354\" class=\"text-block text-size-normal   \">\n      <p><strong>What can we do for your&nbsp;brand?<\/strong><\/p>\n    <\/div>\n\n\n\n\n<p id=\"block_02264a698c75afaa6e33b68316c9c1f5\" class=\"text-left  \">\n    <a href=\"https:\/\/markenfels.ch\/en\/kontakt\/\" class=\"c-btn c-btn--with-envelope-icon\" target=\"_self\">\n    <span>CONTACT US<\/span>\n          <svg viewBox=\"0 0 17 12\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" stroke-linejoin=\"round\" stroke-miterlimit=\"2\"><path fill=\"none\" d=\"M0 0h16.597v11.736H0z\" \/><clipPath id=\"a\"><path d=\"M0 0h16.597v11.736H0z\" \/><\/clipPath><g clip-path=\"url(#a)\" fill-rule=\"nonzero\"><path d=\"M15.549 9.892c0 .346-.296.627-.66.627H1.974c-.363 0-.659-.281-.659-.627V1.86c0-.346.296-.628.66-.628h12.916c.363 0 .659.282.659.628l-.001 8.032zM14.89-.024H1.974C.883-.024-.004.821-.004 1.861v8.04c0 1.04.887 1.885 1.977 1.885H14.89c1.09 0 1.977-.846 1.977-1.885v-8.04c0-1.04-.887-1.885-1.977-1.885z\" \/><path d=\"M15.263.816l-6.825 5.13L1.612.816.846 1.857l7.592 5.707 7.592-5.707-.767-1.041z\" \/><\/g><\/svg>          <\/a>\n    <style>#block_02264a698c75afaa6e33b68316c9c1f5 { padding-bottom: 40px;  } @media (min-width: 768px) { #block_02264a698c75afaa6e33b68316c9c1f5 { padding-bottom: 60px;  }} @media (min-width: 992px) { #block_02264a698c75afaa6e33b68316c9c1f5 { padding-bottom: 80px;  }} @media (min-width: 1200px) { #block_02264a698c75afaa6e33b68316c9c1f5 { padding-bottom: 90px;  }} @media (min-width: 1500px) { #block_02264a698c75afaa6e33b68316c9c1f5 { padding-bottom: 100px;  }} <\/style><\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-1024x576.jpg\" alt class=\"wp-image-4225\" srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-1190x668.jpg 1190w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-4225 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-1190x668.jpg 1190w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_03_220607-1024x576.jpg\" loading=\"lazy\"><\/figure>\n\n\n\n\n<h3 id=\"best-practice\" class=\"c-headline c-headline--38 text-color-text text-left  \">\n  Employer Branding Best Practice&nbsp;<\/h3>\n\n\n\n<div id=\"block_70f0ea3cd7c3342f0798744206eb62c3\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong>Examples of strong employer brands<\/strong><\/p>\n  <\/div>  <\/div>\n\n\n\n<div id=\"block_7e9ec20fbd29969dd03db38e7a651af9\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong>Siemens<\/strong><br>\nSiemens is one of the most valuable and therefore strongest brands in the world. To drive the transformation of Siemens AG from an industrial conglomerate to a&nbsp;technology company and attract the right talents, Siemens has realigned its employer branding globally.<\/p>\n  <\/div>  <\/div>\n\n\n\n      <div id=\"block_2a42ac7de269069d1aefd797d730e76a\" class=\"full alignfull default-block-spacing  l-block\">\n        \n  <div class=\"l-wrap\">\n          <div class=\"grid sm:grid-cols-2 gap-12 sm:gap-x-5 md:gap-x-15 reference-teaser__wrapper\">\n                  <div class=\"cols\">\n            <div class=\"reference-teaser__el\">\n              <a class=\"c-link--no-underline\" href=\"https:\/\/markenfels.ch\/en\/referenzen\/siemens-employer-brand-experience\/\">\n                                <noscript><img decoding=\"async\" width=\"2886\" height=\"1622\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718.jpg\" class=\"shadow-teaser mb-3 sm:mb-6\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718.jpg 2886w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-1536x863.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-2048x1151.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-1190x668.jpg 1190w\" sizes=\"(max-width: 2886px) 100vw, 2886px\"><\/noscript><img decoding=\"async\" width=\"2886\" height=\"1622\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202886%201622%22%3E%3C%2Fsvg%3E\" class=\"shadow-teaser mb-3 sm:mb-6 lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202886%201622%22%3E%3C%2Fsvg%3E 2886w\" sizes=\"auto, (max-width: 2886px) 100vw, 2886px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718.jpg 2886w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-1536x863.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-2048x1151.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-1190x668.jpg 1190w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718.jpg\" loading=\"lazy\">                <div class=\"font-semibold text-16 lg:text-18 mb-1\">\n                  Siemens Employer Brand Experience&nbsp;<\/div>\n\n                <div class=\"text-18 lg:text-24 font-light leading-1.2\">\n                  Development of the Employer Brand Experience for Siemens global&nbsp;<\/div>\n              <\/a>\n            <\/div>\n          <\/div>\n              <\/div>\n            <\/div>\n\n<\/div>\n\n\n<div id=\"block_0d9ff6a68ea0080eab8ce1a3a3995f2d\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong>Idorsia<\/strong><br>\nWhen the Swiss biotech company went public in 2017 following its spin-off from Actelion, it employed 600 people but did not have a&nbsp;single product on the market. To take advantage of the 5\u2011year strategic horizon for successful drug development, Idorsia depended on appearing as an attractive employer in the market from day 1. Idorsia\u2019s unique appearance and specific core messages credibly positioned the company in the labor market and helped retain employees and attract outstanding talents. These talents made it possible to realize the targeted business success. Today, Idorsia employs more than 1200 people and has achieved approvals for its first products.&nbsp;<\/p>\n  <\/div>  <\/div>\n\n\n\n      <div id=\"block_23cee69a98893e5f224834a9d0e92f72\" class=\"full alignfull default-block-spacing  l-block\">\n        \n  <div class=\"l-wrap\">\n          <div class=\"grid sm:grid-cols-2 gap-12 sm:gap-x-5 md:gap-x-15 reference-teaser__wrapper\">\n                  <div class=\"cols\">\n            <div class=\"reference-teaser__el\">\n              <a class=\"c-link--no-underline\" href=\"https:\/\/markenfels.ch\/en\/referenzen\/idorsia-brand-identity\/\">\n                                <noscript><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2.jpg\" class=\"shadow-teaser mb-3 sm:mb-6\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-1190x668.jpg 1190w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"><\/noscript><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202560%201440%22%3E%3C%2Fsvg%3E\" class=\"shadow-teaser mb-3 sm:mb-6 lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202560%201440%22%3E%3C%2Fsvg%3E 2560w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2-1190x668.jpg 1190w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Idorsia_Branding_01_200722-2.jpg\" loading=\"lazy\">                <div class=\"font-semibold text-16 lg:text-18 mb-1\">\n                  Idorsia Brand identity&nbsp;<\/div>\n\n                <div class=\"text-18 lg:text-24 font-light leading-1.2\">\n                  Building an innovative company brand after the demerger from Actelion.&nbsp;<\/div>\n              <\/a>\n            <\/div>\n          <\/div>\n              <\/div>\n            <\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image alignfull size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-1024x576.jpg\" alt class=\"wp-image-4227\" srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-1190x668.jpg 1190w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-4227 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-1190x668.jpg 1190w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/01\/M_Employer_Branding_04_220607-1024x576.jpg\" loading=\"lazy\"><\/figure>\n\n\n\n\n<h3 id=\"theoretical-foundation\" class=\"c-headline c-headline--38 text-color-text text-left  \">\n  Theoretical foundation:<br>\nfrom corporate brand to employer brand&nbsp;<\/h3>\n\n\n\n<div id=\"block_4e2738df228b318d00b0fcc4a178b5f9\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong>How does the employer brand differ from the corporate brand?<\/strong><br>\nEmployer branding contributes to the overall perception of a&nbsp;brand. To create a&nbsp;consistent brand image in the minds of all stakeholders, the employer brand experience must fit seamlessly into the company\u2019s overarching brand experience. Specifically, this means identical brand positioning, the same logo, the same corporate colors, consistency of digital DNA, use of brand-typical design elements that contribute to recognition, etc.&nbsp;<\/p>\n  <\/div>  <\/div>\n\n\n\n<div id=\"block_1310cbf03ec67ac08cd852b7219a7517\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p>In addition, employer branding uses specific elements:<\/p>\n<ul>\n<li><strong>Messages:<\/strong> Employer branding conveys messages that are particularly relevant to employees and talents.<\/li>\n<li><strong>Images:<\/strong> Employer branding often works with imagery reserved for employer branding to address and engage employees and talents with relevant visual messages. However, a&nbsp;good employer branding imagery style seamlessly blends into the overall look and&nbsp;feel.<\/li>\n<\/ul>\n  <\/div>  <\/div>\n\n\n\n      <div id=\"block_45e4983d1f7d9d5d11d5fb88e77c243b\" class=\"full alignfull default-block-spacing  l-block\">\n        \n<div class=\"pt-10 pb-10 md:pt-18 md:pb-15\" style=\"background-color:#F8F8F8\">\n  <div class=\"l-wrap\"> \n    \n<div id=\"component-63beaeca901da\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p>The employer brand is aligned to company specific needs in various dimensions. This includes&nbsp;<\/p>\n<ol>\n<li><strong>Clarifying the brand architecture. <\/strong> Which brand will be built as an employer brand? Are different employer brands necessary to successfully attract and retain talents? What would be the relationship between different brands? How can the employer brand portfolio be simplified as much as possible, e. g. by positioning the strongest brand in the Group as the employer brand?<\/li>\n<li><strong>The translation of the corporate strategy into an employer brand strategy, consisting of an Employer Value Proposition (EVP), an Employer Brand Story and Employer Brand Key Messages. <\/strong> How should the employer brand be perceived \u2013 at the same time highly relevant for employees and talents, differentiating from the competition and in line with the brand positioning? What promises does the company make \u2013 and what does the company expect in return? What attributes and images should be associated with the brand in its role as employer brand?<\/li>\n<li><strong>The creation of an attractive, differentiating and relevant employer brand experience. <\/strong>Which colors, imagery, and designs convey the employer brand strategy so that the intended positioning matches the perception? How can maximum attention and recognition be generated with minimum resources?<\/li>\n<li><strong>The enforcement of the employer brand experience at all relevant contact points. <\/strong> The consistent implementation of the brand experience at all relevant contact points ensures success. This is how employees and talents anchor the brand in their&nbsp;minds.<\/li>\n<\/ol>\n  <\/div>  <\/div>\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n<div id=\"block_24f5623b2393c4a39e6199341577e7e4\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong>What role does employer branding play in the job search?<\/strong><br>\nNumerous studies show that employer branding plays an important role in the evaluation of a&nbsp;new job. Young talents either turn to the strongest and most renowned brands in the respective industry \u2013 or they opt for a&nbsp;small company or a&nbsp;startup from which they hope to gain development opportunities and space for personal growth. In both cases, the brand is the beacon that provides orientation: the employer brand conveys the company\u2019s promises and expectations \u2013 helping to attract and retain the right talents.<\/p>\n  <\/div>  <\/div>\n\n\n\n<div id=\"block_b2f3027785b0c242613c3862368e2626\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong>Why is strong employer branding so important?<\/strong><br>\nThe brand is a&nbsp;core driver of business success. This also applies to the search for and retention of talents. The brand makes a&nbsp;significant contribution to the \u201cpurchase\u201d or \u201cbuy-in\u201d decision; in the case of employer branding, the talent decides in favor of a&nbsp;company. Trust in the brand plays a&nbsp;major role \u2013 because not everything can be verified in advance. Also, a&nbsp;job with all its complex facets \u2013 from tasks and requirements to expectations through team culture \u2013 cannot be communicated easily and quickly. In this case, the employer brand has a&nbsp;trust-building effect.<\/p>\n  <\/div>  <\/div>\n\n\n\n      <div id=\"block_5fda2fef7202040a41bdad77f37fd9e1\" class=\"full alignfull pt-5 pb-5 md:pt-10 md:pb-10   l-block\">\n        \n  <div class=\"pt-3 pb-3 l-wrap\">\n  <blockquote> \n    <div class=\"relative ml-auto mr-0 font-sans leading-large max-w-824 text-20 sm:text-25 md:text-30 lg:text-38\">\n      <div class=\"absolute left-0 h-2 lg:h-10px w-18 md:w-25 top-20px md:top-30px bg-light-green\"><\/div>\n      <p>The employer brand communicates the company\u2019s promises and expectations \u2013 <strong>helping to attract and retain the right talents<\/strong>.<\/p>\n    <\/div>\n  <\/blockquote> \n\n  <\/div>\n\n<\/div>\n\n\n<div id=\"block_fe98550654f7086eddc8571d73db04b1\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p><strong>What are the benefits of good employer branding?<\/strong><br>\nGood employer branding&nbsp;<\/p>\n<ul>\n<li><strong>Creates preference:<\/strong> it leverages the brand to the preferred brand for talents&nbsp;<\/li>\n<li><strong>Reduces costs:<\/strong> attractive employer brands convince talents, even if they cannot offer the highest wages<br>\n  <\/li><\/ul><\/div>  <\/div>\n\n\n\n      <div id=\"block_5fb28c57d343db99562cee50894e9c44\" class=\"full alignfull default-block-spacing  l-block\">\n        \n  <div class=\"l-wrap\">\n                  <div class=\"max-w-824\">\n                      <div class=\"text-14 mb-1\">\n\n              <a class=\"c-link--light c-link--no-underline c-link--underline c-link--block c-link--break-all\" href=\"https:\/\/www.gartner.com\/en\/human-resources\/trends\/global-talent-monitor\" target=\"_self\">1&nbsp;https:\/\/www.gartner.com\/en\/human-resources\/trends\/global-talent-monitor<\/a>\n            <\/div>\n                  <\/div>\n              <div class=\"max-w-824\">\n                      <div class=\"text-14 mb-1\">\n\n              <a class=\"c-link--light c-link--no-underline c-link--underline c-link--block c-link--break-all\" href=\"https:\/\/www.tagesschau.de\/wirtschaft\/konjunktur\/arbeitskraefte-mittelstand-einwanderer-mangel-101.html\" target=\"_self\">2&nbsp;https:\/\/www.tagesschau.de\/wirtschaft\/konjunktur\/arbeitskraefte-mittelstand-einwanderer-mangel-101.html<\/a>\n            <\/div>\n                  <\/div>\n              <div class=\"max-w-824\">\n                  <\/div>\n            <\/div>\n\n<\/div>\n\n\n\n<h3 id=\"block_9b9388eaf71a655f20e428e96442cbce\" class=\"c-headline c-headline--38 text-color-text text-center  \">\n  What can we do for your&nbsp;brand?&nbsp;<\/h3>\n\n\n\n\n<p id=\"block_6ab23d3646713b796a8675b7e0299a0d\" class=\"text-center  \">\n    <a href=\"https:\/\/markenfels.ch\/en\/kontakt\/\" class=\"c-btn c-btn--with-envelope-icon\" target=\"_self\">\n    <span>CONTACT US<\/span>\n          <svg viewBox=\"0 0 17 12\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" stroke-linejoin=\"round\" stroke-miterlimit=\"2\"><path fill=\"none\" d=\"M0 0h16.597v11.736H0z\" \/><clipPath id=\"a\"><path d=\"M0 0h16.597v11.736H0z\" \/><\/clipPath><g clip-path=\"url(#a)\" fill-rule=\"nonzero\"><path d=\"M15.549 9.892c0 .346-.296.627-.66.627H1.974c-.363 0-.659-.281-.659-.627V1.86c0-.346.296-.628.66-.628h12.916c.363 0 .659.282.659.628l-.001 8.032zM14.89-.024H1.974C.883-.024-.004.821-.004 1.861v8.04c0 1.04.887 1.885 1.977 1.885H14.89c1.09 0 1.977-.846 1.977-1.885v-8.04c0-1.04-.887-1.885-1.977-1.885z\" \/><path d=\"M15.263.816l-6.825 5.13L1.612.816.846 1.857l7.592 5.707 7.592-5.707-.767-1.041z\" \/><\/g><\/svg>          <\/a>\n    <\/p>\n\n\n\n      <div id=\"block_f81a62c2a8855999b413000787c806d3\" class=\"alignfull my-4  l-block\">\n        \n  <div class=\"l-wrap a-line-dot\">\n    <div class=\"c-line-dot c-line-dot--328\">\n      <div class=\"c-line-dot__line a-animated\"><\/div>\n      <div class=\"c-line-dot__dot a-animated\"><\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_41d06a6963ccd4f3bacf300b5a835707\" class=\"full alignfull default-block-spacing mb-0 l-block\">\n        \n  <div class=\"l-wrap\">\n    <p class=\"c-headline text-center\">\n      Further Branding Services&nbsp;<\/p>\n    <div class=\"flex flex-wrap sm:flex-no-wrap \">\n      <div class=\"order-1 sm:order-1 w-full md:min-h-672 sm:pb-30 md:pb-40\">\n                                                            <a class=\"text-color-text text-size-24 font-light hover:text-color-text no-underline hover:no-underline block mb-6 link-reset\" href=\"https:\/\/markenfels.ch\/branding-expertise\/strategic-design\/\">\n                                                        <div class=\"shadow-teaser\">\n                        <noscript><img decoding=\"async\" width=\"595\" height=\"334\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/09\/Markenfels_Branding-Expertise_Strategic-Design_201013-595x334-1-595x334.jpg\" class=\"w-full block\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/09\/Markenfels_Branding-Expertise_Strategic-Design_201013-595x334-1.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/09\/Markenfels_Branding-Expertise_Strategic-Design_201013-595x334-1-300x168.jpg 300w\" sizes=\"(max-width: 595px) 100vw, 595px\"><\/noscript><img decoding=\"async\" width=\"595\" height=\"334\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20595%20334%22%3E%3C%2Fsvg%3E\" class=\"w-full block lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20595%20334%22%3E%3C%2Fsvg%3E 595w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/09\/Markenfels_Branding-Expertise_Strategic-Design_201013-595x334-1.jpg 595w, 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srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20595%20334%22%3E%3C%2Fsvg%3E 595w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/09\/Markenfels_Branding-Expertise_Strategic-Activation_201013-595x334-1.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/09\/Markenfels_Branding-Expertise_Strategic-Activation_201013-595x334-1-300x168.jpg 300w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/09\/Markenfels_Branding-Expertise_Strategic-Activation_201013-595x334-1-595x334.jpg\" loading=\"lazy\">                      <\/div>\n                                                              <div class=\"mt-4 sm:mt-6-5\">\n                        Strategic Activation&nbsp;<\/div>\n                                                  <\/div>\n              \n                                    <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"class_list":["post-4258","page","type-page","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How employer branding creates value to win talents | Markenfels<\/title>\n<meta name=\"description\" content=\"Discover in our Employer Branding Guide how strategic employer branding leads to business success. 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