{"id":1869,"date":"2020-07-27T13:45:19","date_gmt":"2020-07-27T13:45:19","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=referenzen&#038;p=1869"},"modified":"2025-03-18T14:39:03","modified_gmt":"2025-03-18T14:39:03","slug":"eterna-brand-identity","status":"publish","type":"referenzen","link":"https:\/\/markenfels.ch\/en\/referenzen\/eterna-brand-identity\/","title":{"rendered":"Eterna Brand Identity"},"content":{"rendered":"<style>.kb-row-layout-id1869_e07d1c-43 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1869_e07d1c-43 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1869_e07d1c-43 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id1869_e07d1c-43 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1869_e07d1c-43 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id1869_e07d1c-43 > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1869_e07d1c-43 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1869_749e08-29 > .kt-inside-inner-col,.kadence-column1869_749e08-29 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1869_749e08-29 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1869_749e08-29 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1869_749e08-29 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1869_749e08-29 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1869_749e08-29{position:relative;}@media all and (max-width: 1024px){.kadence-column1869_749e08-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1869_749e08-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1869_749e08-29 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<div id=\"block_29fdeb6222d20c773c66e02d49b7cae1\" class=\"text-block text-size-normal   \">\n      <p><strong>Project<\/strong><br>\nCorporate identity for the Bobst Group company Eterna.<\/p>\n<p><strong>Strategic task<\/strong><br>\nTranslation of the strategic brand positioning \u201eSimply good\u201c into a&nbsp;distinct and robust brand identiy for the BOBST Entry Level Brand  Eterna, with focus on maximum impact and efficient implementation. Design of logo and key visuals. Development of systematic design principles for all media applications, from digital media to print media to product signage, including branded environments for trade fairs and showrooms.<\/p>\n    <\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column1869_7caa38-01 > .kt-inside-inner-col,.kadence-column1869_7caa38-01 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1869_7caa38-01 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1869_7caa38-01 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1869_7caa38-01 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1869_7caa38-01 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1869_7caa38-01{position:relative;}@media all and (max-width: 1024px){.kadence-column1869_7caa38-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1869_7caa38-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1869_7caa38-01 inner-column-2\"><div class=\"kt-inside-inner-col\">\n<div id=\"block_d2fcfb6f727ae01100c97fac1fb966c7\" class=\"text-block text-size-normal   \">\n      <p><strong>Client<\/strong><br>\nBobst Group SA,&nbsp;Mex<br>\n<a class=\"c-link-external\" href=\"https:\/\/next.bobst.com\/\" target=\"_blank\" rel=\"noopener\">www.bobst.com<\/a><br>\n<a class=\"c-link-external\" href=\"http:\/\/www.eterna-group.com\" target=\"_blank\" rel=\"noopener\">www.eterna-group.com<\/a><\/p>\n    <\/div>\n\n\n\n      <div id=\"block_36b9352b82c859cd50acb8d41b7f6798\" class=\" default-block-spacing  l-block\">\n        \n    <p class=\"mb-0\"><strong>Markenfels services<\/strong><\/p>\n                  <h3 class=\"header-like-text\">Brand strategy<\/h3>\n              <h3 class=\"header-like-text\">Brand positioning<\/h3>\n              <h3 class=\"header-like-text\">Key messages<\/h3>\n              <h3 class=\"header-like-text\">Logo<\/h3>\n              <h3 class=\"header-like-text\">Imagery<\/h3>\n              <h3 class=\"header-like-text\">Brand Design<\/h3>\n              <h3 class=\"header-like-text\">Brand Design Lookbook<\/h3>\n              <h3 class=\"header-like-text\">Artwork<\/h3>\n          \n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n      <div id=\"block_7124c70cd43087f04ce1285657fcade9\" class=\"full alignfull mb-18 sm:mb-30 lg:mb-36  l-block\">\n        \n  <div class=\"l-wrap l-wrap--mini-on-narrow\">\n    <div class=\"font-bold mb-3\">\n      Share&nbsp;<\/div>\n\n    <div class=\"flex\">\n                <a href=\"https:\/\/linkedin.com\/shareArticle?url=https:\/\/markenfels.ch\/en\/referenzen\/eterna-brand-identity\/&amp;title=Eterna%20Brand%20Identity\" target=\"_blank\" class=\"c-share-icon mr-4\">\n            <svg width=\"21\" height=\"19\" viewBox=\"0 0 21 19\"><path 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poster=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_02_200727.jpg\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_02_200728.mp4\" playsinline><\/video><\/noscript><video height=\"1440\" style=\"aspect-ratio: 2560 \/ 1440;\" width=\"2560\" loop muted src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_02_200728.mp4\" playsinline data-poster=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_02_200727.jpg\" preload=\"none\" data-autoplay class=\" lazyload\"><\/video><\/figure>\n\n\n\n      <div id=\"block_b7616d5abb54436190ace5e40ff2f144\" class=\"full alignwide default-block-spacing b-image  l-wrap--no-padding-on-mobile  l-block\">\n              <noscript><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_03_200727.jpg\" class=\"w-full\" alt 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data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_03_200727.jpg\" loading=\"lazy\">  <\/div>\n\n\n      <div id=\"block_cc30f48ca1a27f3e9ac9d699088dd497\" class=\"full alignfull default-block-spacing  l-block\">\n        \n  <div class=\"l-wrap l-wrap--no-padding-on-mobile\">\n    <div class=\"grid sm:grid-cols-2 gap-25px sm:gap-15\">\n      <div class>\n        <noscript><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_04_200727.jpg\" class=\"w-full\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_04_200727.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_04_200727-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_04_200727-1024x576.jpg 1024w, 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https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_11_190527-1190x668.jpg 1190w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_11_190527.jpg\" loading=\"lazy\">      <\/div>\n      <div class>\n        <noscript><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_10_190527-1.jpg\" class=\"w-full\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_10_190527-1.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_10_190527-1-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_10_190527-1-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_10_190527-1-768x432.jpg 768w, 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srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202560%201440%22%3E%3C%2Fsvg%3E 2560w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_10_190527-1.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_10_190527-1-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_10_190527-1-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_10_190527-1-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_10_190527-1-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_10_190527-1-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_10_190527-1-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_10_190527-1-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_10_190527-1-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_10_190527-1-1190x668.jpg 1190w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_10_190527-1.jpg\" loading=\"lazy\">      <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_59314c853cac5c986d4af65c9837e911\" class=\"full alignfull default-block-spacing b-image  l-block\">\n              <noscript><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527.jpg\" class=\"w-full\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-1190x668.jpg 1190w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"><\/noscript><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202560%201440%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202560%201440%22%3E%3C%2Fsvg%3E 2560w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-1536x864.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-2048x1152.jpg 2048w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-594x334.jpg 594w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-1188x668.jpg 1188w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-595x334.jpg 595w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527-1190x668.jpg 1190w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_Eterna_Branding_12_190527.jpg\" loading=\"lazy\">  <\/div>\n\n\n\n<h3 id=\"block_5ee4c7f8bb753\" class=\"c-headline c-headline--38 text-color-text text-center  \" data-aos=\"fade-up\" data-aos-easing=\"ease-in-out\" data-aos-duration=\"1000\" data-aos-delay=\"0\" data-aos-offset=\"200\">\n  More cases  <style>#block_5ee4c7f8bb753 { margin-top: 60px;  } @media (min-width: 768px) { #block_5ee4c7f8bb753 { margin-top: 90px;  }} @media (min-width: 992px) { #block_5ee4c7f8bb753 { margin-top: 120px;  }} @media (min-width: 1200px) { #block_5ee4c7f8bb753 { margin-top: 135px;  }} @media (min-width: 1500px) { #block_5ee4c7f8bb753 { margin-top: 150px;  }} <\/style><\/h3>\n\n\n\n      <div id=\"block_5ee4c80dbb754\" class=\"alignfull  l-block\" data-aos=\"fade-up\" data-aos-easing=\"ease-in-out\" data-aos-duration=\"1000\" data-aos-delay=\"0\" data-aos-offset=\"200\">\n        \n\n\n  \n      <div class=\"swiper-container swiper-container--style-carousel c-slider\">\n      <div class=\"swiper-wrapper\">\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/bobst-employer-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                BOBST Employer Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development of the BOBST Employer Branding, to position BOBST as preferred employer&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/bobst-next\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                BOBST&nbsp;Next&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development and implemetation of the \u201cBOBST Next\u201d concept as a&nbsp;strategic basis for corporate and marketing communications&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/devatis-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Devatis Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Rebranding of the pharma brand Devatis&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/weingut-seewer-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Weingut Seewer Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Rebranding of Weingut Seewer and positioning as a&nbsp;leading excellence brand&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/titlis-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Titlis Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Position Titlis as a&nbsp;leading alpine destination&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/univerre-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-963x539.png\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-963x539.png 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-300x169.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-595x334.png 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-963x539.png 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-300x169.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-595x334.png 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-963x539.png\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Univerre Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Positioning of Univerre as a&nbsp;premium partner for excellent and differentiating glass solutions.&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/bobst-restaurant-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                BOBST Restaurant Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development of a \u201cfoody\u201d design concept for the BOBST staff restaurant.&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/siemens-employer-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Siemens Employer Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development of the Employer Brand Experience for Siemens global&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/siemens-healthineers-illustration-style\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-300x167.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-300x167.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Siemens Healthineers Illustration Style&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development of an illustration style that supports the positioning of Siemens Healthineers as a&nbsp;premium brand.&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/siemens-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt=\"Markenpositionierung B2B\" srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt=\"Markenpositionierung B2B\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Siemens AG&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Positioning of Siemens as leading technology company.&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n            <\/div>\n      <div class=\"swiper-pagination\"><\/div>\n    <\/div>\n    \n  \n\n\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":2844,"template":"","class_list":["post-1869","referenzen","type-referenzen","status-publish","has-post-thumbnail",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Identity for Machinery | Markenfels<\/title>\n<meta name=\"description\" content=\"Learn how the corporate identity for an entry level brand in machinery was developed and successfully implemented.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/referenzen\/eterna-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Identity for Machinery | Markenfels\" \/>\n<meta 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