{"id":1919,"date":"2020-07-28T08:42:54","date_gmt":"2020-07-28T08:42:54","guid":{"rendered":"https:\/\/markenfels.ch\/referenzen\/entwicklung-des-markenauftritts-fuer-die-jowa\/"},"modified":"2022-11-09T22:32:25","modified_gmt":"2022-11-09T22:32:25","slug":"jowa-brand-identity","status":"publish","type":"referenzen","link":"https:\/\/markenfels.ch\/en\/referenzen\/jowa-brand-identity\/","title":{"rendered":"JOWA Brand Identity"},"content":{"rendered":"<style>#kt-layout-id_b1b85d-d7 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_b1b85d-d7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_b1b85d-d7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );grid-template-columns:repeat(2, minmax(0, 1fr));}#kt-layout-id_b1b85d-d7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_b1b85d-d7 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_b1b85d-d7 > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_b1b85d-d7\" class=\"kt-row-layout-inner kt-layout-id_b1b85d-d7\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-none kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_e2265f-7d > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_e2265f-7d > .kt-inside-inner-col,.kadence-column_e2265f-7d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_e2265f-7d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_e2265f-7d > .kt-inside-inner-col{flex-direction:column;}.kadence-column_e2265f-7d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_e2265f-7d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_e2265f-7d{position:relative;}@media all and (max-width: 1024px){.kadence-column_e2265f-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_e2265f-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_e2265f-7d\"><div class=\"kt-inside-inner-col\">\n<div id=\"block_6e53ff3ed8401aa8d514a64e2adc921c\" class=\"text-block text-size-normal   \">\n      <p><strong>Project<\/strong><br>\nBrand refresh for the largest bakery of Switzerland.<\/p>\n<p><strong>Strategic task <\/strong><br>\nTranslation of the JOWA corporate strategy to a&nbsp;differentiating and relevant brand positioning; development of a&nbsp;consistent brand definition as a&nbsp;basis for the future visual appearance. Development of strategic key messages for JOWA. Strategic repositioning of JOWA through a&nbsp;value creating brand design that appeals to both consumers and B2B customers. Redesign of the logo, development of brand typical imagery, and definition of systematic design principles for all media implementations, from digital applications to product packaging, print media, and spatial elements.<\/p>\n    <\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_2d47a6-e1 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_2d47a6-e1 > .kt-inside-inner-col,.kadence-column_2d47a6-e1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_2d47a6-e1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_2d47a6-e1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_2d47a6-e1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_2d47a6-e1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_2d47a6-e1{position:relative;}@media all and (max-width: 1024px){.kadence-column_2d47a6-e1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_2d47a6-e1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_2d47a6-e1\"><div class=\"kt-inside-inner-col\">\n<div id=\"block_28605c1fefff77b343bd95f13a4062ff\" class=\"text-block text-size-normal   \">\n      <p><strong>Client<\/strong><br>\nJOWA AG, Volketswil<br>\n<a class=\"c-link-external\" href=\"http:\/\/www.jowa.ch\" target=\"_blank\" rel=\"noopener\">www.jowa.ch<\/a><\/p>\n    <\/div>\n\n\n\n      <div id=\"block_cbb9b59a9dec2b63b75a356f299eb599\" class=\" default-block-spacing  l-block\">\n        \n    <p class=\"mb-0\"><strong>Markenfels services<\/strong><\/p>\n                  <h3 class=\"header-like-text\">Management consulting<\/h3>\n              <h3 class=\"header-like-text\">Brand positioning<\/h3>\n              <h3 class=\"header-like-text\">Development of key messages<\/h3>\n              <h3 class=\"header-like-text\">Logo redesign<\/h3>\n              <h3 class=\"header-like-text\">Definition of imagery<\/h3>\n              <h3 class=\"header-like-text\">Brand design<\/h3>\n              <h3 class=\"header-like-text\">Prototypical media applications digital, print, and packaging.<\/h3>\n              <h3 class=\"header-like-text\">Brand design guidelines<\/h3>\n              <h3 class=\"header-like-text\">Implementation support<\/h3>\n          \n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n      <div id=\"block_8102044690b8c6ff74b073eaa0fa92ba\" class=\"full alignfull mb-18 sm:mb-30 lg:mb-36  l-block\">\n        \n  <div class=\"l-wrap l-wrap--mini-on-narrow\">\n    <div class=\"font-bold mb-3\">\n      Share&nbsp;<\/div>\n\n    <div class=\"flex\">\n                <a 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<\/div>\n  <\/div>\n\n\n<\/div>\n\n\n      <div id=\"block_2a0cc5d283d1e184d544a9327f5dcd67\" class=\"full alignwide default-block-spacing b-image  l-wrap--no-padding-on-mobile  l-block\">\n              <noscript><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_JOWA_Rebranding_02_190508-1.jpg\" class=\"w-full\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_JOWA_Rebranding_02_190508-1.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_JOWA_Rebranding_02_190508-1-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_JOWA_Rebranding_02_190508-1-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_JOWA_Rebranding_02_190508-1-768x432.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_JOWA_Rebranding_02_190508-1-1536x864.jpg 1536w, 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https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_JOWA_Rebranding_06_190508-1-1190x668.jpg 1190w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_JOWA_Rebranding_06_190508-1.jpg\" loading=\"lazy\">      <\/div>\n      <div class>\n        <noscript><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_JOWA_Rebranding_07_190508-1.jpg\" class=\"w-full\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_JOWA_Rebranding_07_190508-1.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_JOWA_Rebranding_07_190508-1-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_JOWA_Rebranding_07_190508-1-1024x576.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_JOWA_Rebranding_07_190508-1-768x432.jpg 768w, 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https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_JOWA_Rebranding_08_190508-1-1190x668.jpg 1190w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"><\/noscript><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202560%201440%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202560%201440%22%3E%3C%2Fsvg%3E 2560w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_JOWA_Rebranding_08_190508-1.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_JOWA_Rebranding_08_190508-1-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/07\/Markenfels_JOWA_Rebranding_08_190508-1-1024x576.jpg 1024w, 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src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                BOBST Employer Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development of the BOBST Employer Branding, to position BOBST as preferred employer&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/bobst-next\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                BOBST&nbsp;Next&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development and implemetation of the \u201cBOBST Next\u201d concept as a&nbsp;strategic basis for corporate and marketing communications&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/devatis-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Devatis Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Rebranding of the pharma brand Devatis&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/weingut-seewer-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Weingut Seewer Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Rebranding of Weingut Seewer and positioning as a&nbsp;leading excellence brand&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/titlis-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Titlis Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Position Titlis as a&nbsp;leading alpine destination&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/univerre-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-963x539.png\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-963x539.png 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-300x169.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-595x334.png 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-963x539.png 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-300x169.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-595x334.png 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-963x539.png\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Univerre Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Positioning of Univerre as a&nbsp;premium partner for excellent and differentiating glass solutions.&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/bobst-restaurant-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                BOBST Restaurant Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development of a \u201cfoody\u201d design concept for the BOBST staff restaurant.&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/siemens-employer-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Siemens Employer Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development of the Employer Brand Experience for Siemens global&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/siemens-healthineers-illustration-style\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-300x167.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full 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mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Siemens Healthineers Illustration Style&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development of an illustration style that supports the positioning of Siemens Healthineers as a&nbsp;premium brand.&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/siemens-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt=\"Markenpositionierung B2B\" 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