{"id":2086,"date":"2020-08-07T12:23:52","date_gmt":"2020-08-07T12:23:52","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=referenzen&#038;p=2086"},"modified":"2025-03-18T14:42:22","modified_gmt":"2025-03-18T14:42:22","slug":"bobst-agent-branding","status":"publish","type":"referenzen","link":"https:\/\/markenfels.ch\/en\/referenzen\/bobst-agent-branding\/","title":{"rendered":"BOBST Agent Branding"},"content":{"rendered":"<style>.kb-row-layout-id2086_e752a6-d7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2086_e752a6-d7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2086_e752a6-d7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2086_e752a6-d7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2086_e752a6-d7 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2086_e752a6-d7 > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2086_e752a6-d7 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2086_f932a8-fe > .kt-inside-inner-col,.kadence-column2086_f932a8-fe > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2086_f932a8-fe > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2086_f932a8-fe > .kt-inside-inner-col{flex-direction:column;}.kadence-column2086_f932a8-fe > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2086_f932a8-fe > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2086_f932a8-fe{position:relative;}@media all and (max-width: 1024px){.kadence-column2086_f932a8-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2086_f932a8-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2086_f932a8-fe inner-column-1\"><div class=\"kt-inside-inner-col\">\n<div id=\"block_f66d644a5fe62603508b991938a60ab9\" class=\"text-block text-size-normal   \">\n      <p><strong>Project<\/strong><br>\nBrand appearance of the worldwide distribution partners of&nbsp;BOBST.&nbsp;<\/p>\n<p><strong>Strategic task<\/strong><br>\nProtection of the company brand when being used by distribution partners. Documentation of the strategy and application of the corporate design guidelines.<\/p>\n    <\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2086_560981-52 > .kt-inside-inner-col,.kadence-column2086_560981-52 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2086_560981-52 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2086_560981-52 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2086_560981-52 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2086_560981-52 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2086_560981-52{position:relative;}@media all and (max-width: 1024px){.kadence-column2086_560981-52 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2086_560981-52 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2086_560981-52 inner-column-2\"><div class=\"kt-inside-inner-col\">\n<div id=\"block_5f973069fda2abdb72d9aca582c2b9f3\" class=\"text-block text-size-normal   \">\n      <p><strong>Client<\/strong><br>\nBobst Mex SA, Lausanne \u2013 Group Communications<br>\n<a class=\"c-link-external\" href=\"https:\/\/next.bobst.com\/\" target=\"_blank\" rel=\"noopener\">www.bobst.com<\/a><\/p>\n    <\/div>\n\n\n\n      <div id=\"block_bb45f05202da6402aa4471193418ce2f\" class=\" default-block-spacing  l-block\">\n        \n    <p class=\"mb-0\"><strong>Markenfels services<\/strong><\/p>\n                  <h3 class=\"header-like-text\">Analysis<\/h3>\n              <h3 class=\"header-like-text\">Development of basic principles<\/h3>\n              <h3 class=\"header-like-text\">Designing of the BOBST agent&nbsp;label<\/h3>\n              <h3 class=\"header-like-text\">Definition of the nomenclature and key messages<\/h3>\n              <h3 class=\"header-like-text\">Development of a&nbsp;prototypical corporate design for agents<\/h3>\n              <h3 class=\"header-like-text\">Development of prototypical media<\/h3>\n              <h3 class=\"header-like-text\">Guideline development<\/h3>\n              <h3 class=\"header-like-text\">Production templates<\/h3>\n              <h3 class=\"header-like-text\">Implementation support<\/h3>\n          \n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n      <div id=\"block_6a9cb348dfd88da1a50ccb6466cf35e9\" class=\"full alignfull mb-18 sm:mb-30 lg:mb-36  l-block\">\n        \n  <div class=\"l-wrap l-wrap--mini-on-narrow\">\n    <div class=\"font-bold mb-3\">\n      Share&nbsp;<\/div>\n\n    <div class=\"flex\">\n                <a href=\"https:\/\/linkedin.com\/shareArticle?url=https:\/\/markenfels.ch\/en\/referenzen\/bobst-agent-branding\/&amp;title=BOBST%20Agent%20Branding\" target=\"_blank\" class=\"c-share-icon mr-4\">\n            <svg width=\"21\" height=\"19\" viewBox=\"0 0 21 19\"><path d=\"M12.332 5.894v2.07s.422-2.07 3.935-2.07c2.67 0 4.263 2.175 4.263 5.816v6.978h-4.684V11.71c0-1.291-.351-2.326-1.522-2.326-1.992 0-1.992 2.326-1.992 2.326v6.978H7.65V5.894h4.683zM5.4 5.817v12.626H.777V5.817h4.622zM2.903.17a2.365 2.365 0 012.373 2.357 2.365 2.365 0 01-2.373 2.357A2.365 2.365 0 01.53 2.527 2.365 2.365 0 012.903.17z\" fill-rule=\"evenodd\" \/><\/svg>          <\/a>\n                    <a href=\"https:\/\/twitter.com\/share?url=https:\/\/markenfels.ch\/en\/referenzen\/bobst-agent-branding\/&amp;text=BOBST%20Agent%20Branding\" target=\"_blank\" class=\"c-share-icon mr-4\">\n            <svg height=\"20\" width=\"20\" viewBox=\"0 0 512 512\"><!--!Font Awesome Free 6.5.0 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free Copyright 2023 Fonticons, Inc.--><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8l164.9-188.5L26.8 48h145.6l100.5 132.9L389.2 48zm-24.8 373.8h39.1L151.1 88h-42l255.3 333.8z\" \/><\/svg>          <\/a>\n                    <a href=\"mailto:?subject=BOBST%20Agent%20Branding&amp;body=https:\/\/markenfels.ch\/en\/referenzen\/bobst-agent-branding\/\" target=\"_blank\" class=\"c-share-icon mr-4\">\n            <svg viewBox=\"0 0 21 15\" width=\"21\" height=\"15\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" stroke-linejoin=\"round\" stroke-miterlimit=\"2\"><path d=\"M19.068.838a2.11 2.11 0 00-.897-.205H2.62a2.11 2.11 0 00-.897.205l8.673 6.001L19.068.838z\" \/><path d=\"M20.086 1.856l-9.288 6.425a.706.706 0 01-.805 0L.705 1.856c-.133.28-.203.587-.205.897v9.896a2.12 2.12 0 002.12 2.12h15.551a2.12 2.12 0 002.12-2.12V2.753a2.125 2.125 0 00-.205-.897\" \/><\/svg>          <\/a>\n              <\/div>\n  <\/div>\n\n\n<\/div>\n\n\n\n<h3 id=\"block_5ee4c7f8bb753\" class=\"c-headline c-headline--38 text-color-text text-center  \" data-aos=\"fade-up\" data-aos-easing=\"ease-in-out\" data-aos-duration=\"1000\" data-aos-delay=\"0\" data-aos-offset=\"200\">\n  More cases  <style>#block_5ee4c7f8bb753 { margin-top: 60px;  } @media (min-width: 768px) { #block_5ee4c7f8bb753 { margin-top: 90px;  }} @media (min-width: 992px) { #block_5ee4c7f8bb753 { margin-top: 120px;  }} @media (min-width: 1200px) { #block_5ee4c7f8bb753 { margin-top: 135px;  }} @media (min-width: 1500px) { #block_5ee4c7f8bb753 { margin-top: 150px;  }} <\/style><\/h3>\n\n\n\n      <div id=\"block_5ee4c80dbb754\" class=\"alignfull  l-block\" data-aos=\"fade-up\" data-aos-easing=\"ease-in-out\" data-aos-duration=\"1000\" data-aos-delay=\"0\" data-aos-offset=\"200\">\n        \n\n\n  \n      <div class=\"swiper-container swiper-container--style-carousel c-slider\">\n      <div class=\"swiper-wrapper\">\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/bobst-employer-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                BOBST Employer Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development of the BOBST Employer Branding, to position BOBST as preferred employer&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/bobst-next\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                BOBST&nbsp;Next&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development and implemetation of the \u201cBOBST Next\u201d concept as a&nbsp;strategic basis for corporate and marketing communications&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/devatis-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Devatis Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Rebranding of the pharma brand Devatis&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/weingut-seewer-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Weingut Seewer Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Rebranding of Weingut Seewer and positioning as a&nbsp;leading excellence brand&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/titlis-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Titlis Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Position Titlis as a&nbsp;leading alpine destination&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/univerre-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-963x539.png\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-963x539.png 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-300x169.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-595x334.png 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-963x539.png 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-300x169.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-595x334.png 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-963x539.png\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Univerre Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Positioning of Univerre as a&nbsp;premium partner for excellent and differentiating glass solutions.&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/bobst-restaurant-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                BOBST Restaurant Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development of a \u201cfoody\u201d design concept for the BOBST staff restaurant.&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/siemens-employer-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Siemens Employer Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development of the Employer Brand Experience for Siemens global&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/siemens-healthineers-illustration-style\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-300x167.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-300x167.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Siemens Healthineers Illustration Style&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development of an illustration style that supports the positioning of Siemens Healthineers as a&nbsp;premium brand.&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/siemens-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt=\"Markenpositionierung B2B\" srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt=\"Markenpositionierung B2B\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Siemens AG&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Positioning of Siemens as leading technology company.&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n            <\/div>\n      <div class=\"swiper-pagination\"><\/div>\n    <\/div>\n    \n  \n\n\n\n<\/div>","protected":false},"featured_media":2064,"template":"","class_list":["post-2086","referenzen","type-referenzen","status-publish","has-post-thumbnail",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agent Branding | Markenfels<\/title>\n<meta name=\"description\" content=\"Learn how BOBST created and implemented the brand appearance of their worldwide distribution partners. Read more about agent branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenfels.ch\/en\/referenzen\/bobst-agent-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agent Branding | Markenfels\" \/>\n<meta property=\"og:description\" content=\"Learn how BOBST created and implemented the brand appearance of their worldwide distribution partners. 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