{"id":2111,"date":"2020-11-12T10:36:08","date_gmt":"2020-11-12T10:36:08","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=referenzen&#038;p=2111"},"modified":"2022-11-09T22:45:28","modified_gmt":"2022-11-09T22:45:28","slug":"swiss-re-content-strategy","status":"publish","type":"referenzen","link":"https:\/\/markenfels.ch\/en\/referenzen\/swiss-re-content-strategy\/","title":{"rendered":"Swiss Re Content Strategy"},"content":{"rendered":"<style>#kt-layout-id_b1b85d-d7 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_b1b85d-d7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_b1b85d-d7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );grid-template-columns:repeat(2, minmax(0, 1fr));}#kt-layout-id_b1b85d-d7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_b1b85d-d7 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_b1b85d-d7 > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_b1b85d-d7\" class=\"kt-row-layout-inner kt-layout-id_b1b85d-d7\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-none kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_e2265f-7d > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_e2265f-7d > .kt-inside-inner-col,.kadence-column_e2265f-7d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_e2265f-7d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_e2265f-7d > .kt-inside-inner-col{flex-direction:column;}.kadence-column_e2265f-7d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_e2265f-7d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_e2265f-7d{position:relative;}@media all and (max-width: 1024px){.kadence-column_e2265f-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_e2265f-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_e2265f-7d\"><div class=\"kt-inside-inner-col\">\n<div id=\"block_14e53f260e4c251200e8de13f92e777b\" class=\"text-block text-size-normal   \">\n      <p><strong>Project<\/strong><br>\nPosition Swiss Re as a&nbsp;knowledge company.&nbsp;<\/p>\n<p><strong>Strategic task<\/strong><br>\nDevelopment of a&nbsp;content strategy framework and governance model that supports Swiss Re in implementing its vision of \u201cmaking the world more resilient\u201d. The framework allows segmentation and prioritization of topics in an efficient way, responding to the constantly changing customer and market requirements. In combination with the governance model, and fully integrated with research and digital strategy, the content strategy facilitates the ongoing preparation and implementation of a&nbsp;relevant content agenda.<\/p>\n    <\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_2d47a6-e1 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_2d47a6-e1 > .kt-inside-inner-col,.kadence-column_2d47a6-e1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_2d47a6-e1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_2d47a6-e1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_2d47a6-e1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_2d47a6-e1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_2d47a6-e1{position:relative;}@media all and (max-width: 1024px){.kadence-column_2d47a6-e1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_2d47a6-e1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_2d47a6-e1\"><div class=\"kt-inside-inner-col\">\n<div id=\"block_b9ae2b7cb1a305d9259b3cb99506908d\" class=\"text-block text-size-normal   \">\n      <p><strong>Client<\/strong><br>\nSwiss Re Management Ltd.<br>\n<a class=\"c-link-external\" href=\"http:\/\/www.swissre.com\" target=\"_blank\" rel=\"noopener\">www.swissre.com<\/a><\/p>\n    <\/div>\n\n\n\n      <div id=\"block_407c9a54460c3583ae234b797282e2c6\" class=\" default-block-spacing  l-block\">\n        \n    <p class=\"mb-0\"><strong>Markenfels services<\/strong><\/p>\n                  <h3 class=\"header-like-text\">Management consulting<\/h3>\n              <h3 class=\"header-like-text\">Management workshops<\/h3>\n              <h3 class=\"header-like-text\">Strategy development<\/h3>\n              <h3 class=\"header-like-text\">Development of implementation tools<\/h3>\n              <h3 class=\"header-like-text\">Information graphic design<\/h3>\n          \n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n      <div id=\"block_a3830df5defdba2b69d1b607686de275\" class=\"full alignfull mb-18 sm:mb-30 lg:mb-36  l-block\">\n        \n  <div class=\"l-wrap l-wrap--mini-on-narrow\">\n    <div class=\"font-bold mb-3\">\n      Share&nbsp;<\/div>\n\n    <div class=\"flex\">\n                <a href=\"https:\/\/linkedin.com\/shareArticle?url=https:\/\/markenfels.ch\/en\/referenzen\/swiss-re-content-strategy\/&amp;title=Swiss%20Re%20Content%20Strategy\" target=\"_blank\" class=\"c-share-icon mr-4\">\n            <svg width=\"21\" height=\"19\" viewBox=\"0 0 21 19\"><path d=\"M12.332 5.894v2.07s.422-2.07 3.935-2.07c2.67 0 4.263 2.175 4.263 5.816v6.978h-4.684V11.71c0-1.291-.351-2.326-1.522-2.326-1.992 0-1.992 2.326-1.992 2.326v6.978H7.65V5.894h4.683zM5.4 5.817v12.626H.777V5.817h4.622zM2.903.17a2.365 2.365 0 012.373 2.357 2.365 2.365 0 01-2.373 2.357A2.365 2.365 0 01.53 2.527 2.365 2.365 0 012.903.17z\" fill-rule=\"evenodd\" \/><\/svg>          <\/a>\n                    <a href=\"https:\/\/twitter.com\/share?url=https:\/\/markenfels.ch\/en\/referenzen\/swiss-re-content-strategy\/&amp;text=Swiss%20Re%20Content%20Strategy\" target=\"_blank\" class=\"c-share-icon mr-4\">\n            <svg height=\"20\" width=\"20\" viewBox=\"0 0 512 512\"><!--!Font Awesome Free 6.5.0 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free Copyright 2023 Fonticons, Inc.--><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8l164.9-188.5L26.8 48h145.6l100.5 132.9L389.2 48zm-24.8 373.8h39.1L151.1 88h-42l255.3 333.8z\" \/><\/svg>          <\/a>\n                    <a 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60px;  } @media (min-width: 768px) { #block_5ee4c7f8bb753 { margin-top: 90px;  }} @media (min-width: 992px) { #block_5ee4c7f8bb753 { margin-top: 120px;  }} @media (min-width: 1200px) { #block_5ee4c7f8bb753 { margin-top: 135px;  }} @media (min-width: 1500px) { #block_5ee4c7f8bb753 { margin-top: 150px;  }} <\/style><\/h3>\n\n\n\n      <div id=\"block_5ee4c80dbb754\" class=\"alignfull  l-block\" data-aos=\"fade-up\" data-aos-easing=\"ease-in-out\" data-aos-duration=\"1000\" data-aos-delay=\"0\" data-aos-offset=\"200\">\n        \n\n\n  \n      <div class=\"swiper-container swiper-container--style-carousel c-slider\">\n      <div class=\"swiper-wrapper\">\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/bobst-employer-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_BOBST_EmployerBranding_1_250425-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                BOBST Employer Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development of the BOBST Employer Branding, to position BOBST as preferred employer&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/bobst-next\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/06\/Markenfels_BOBST_Next_Webdesign_250630_1-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                BOBST&nbsp;Next&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development and implemetation of the \u201cBOBST Next\u201d concept as a&nbsp;strategic basis for corporate and marketing communications&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/devatis-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_Devatis_BrandingCase_1_250227-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Devatis Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Rebranding of the pharma brand Devatis&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/weingut-seewer-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Markenfels_WeingutSeewer_BrandExperience_1_HR_250224-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Weingut Seewer Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Rebranding of Weingut Seewer and positioning as a&nbsp;leading excellence brand&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/titlis-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/11\/Markenfels_Titlis_BrandExperience_07_231108-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Titlis Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Position Titlis as a&nbsp;leading alpine destination&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/univerre-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-963x539.png\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-963x539.png 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-300x169.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-595x334.png 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-963x539.png 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-300x169.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-595x334.png 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_Univerre_BrandingCase_230321_1-963x539.png\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Univerre Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Positioning of Univerre as a&nbsp;premium partner for excellent and differentiating glass solutions.&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/bobst-restaurant-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/10\/Markenfels_BOBST_Restaurant_BrandingCase_01_231016-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                BOBST Restaurant Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development of a \u201cfoody\u201d design concept for the BOBST staff restaurant.&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/siemens-employer-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/08\/Markenfels_Siemens_Employer_Branding_01_220718-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Siemens Employer Brand Experience&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development of the Employer Brand Experience for Siemens global&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/siemens-healthineers-illustration-style\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-300x167.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-300x167.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2022\/07\/Markenfels_Siemens_Healthineers_Illustration_Style_01_211221-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Siemens Healthineers Illustration Style&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Development of an illustration style that supports the positioning of Siemens Healthineers as a&nbsp;premium brand.&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/referenzen\/siemens-brand-experience\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt=\"Markenpositionierung B2B\" srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt=\"Markenpositionierung B2B\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Siemens_Brand_Design_01_Neu-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Siemens AG&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Positioning of Siemens as leading technology company.&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n            <\/div>\n      <div class=\"swiper-pagination\"><\/div>\n    <\/div>\n    \n  \n\n\n\n<\/div>","protected":false},"featured_media":2078,"template":"","class_list":["post-2111","referenzen","type-referenzen","status-publish","has-post-thumbnail",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Strategy of a Reinsurance Company | Markenfels<\/title>\n<meta name=\"description\" content=\"Learn how Swiss Re developed and implemented a brand communication and content strategy together with Markenfels.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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