{"id":1372,"date":"2020-07-20T14:20:59","date_gmt":"2020-07-20T14:20:59","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=thought_leadership&#038;p=1372"},"modified":"2025-01-24T10:00:01","modified_gmt":"2025-01-24T10:00:01","slug":"how-a-strong-brand-drives-business-success","status":"publish","type":"thought_leadership","link":"https:\/\/markenfels.ch\/en\/thought-leadership\/how-a-strong-brand-drives-business-success\/","title":{"rendered":"How a&nbsp;strong brand drives business success"},"content":{"rendered":"<figure class=\"wp-block-video alignfull\"><noscript><video height=\"1440\" style=\"aspect-ratio: 2560 \/ 1440;\" width=\"2560\" autoplay loop muted poster=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Brand_Value_Creation_01_201014.jpg\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Brand_Value_Creation_01_201014.mp4\" playsinline><\/video><\/noscript><video height=\"1440\" style=\"aspect-ratio: 2560 \/ 1440;\" width=\"2560\" loop muted src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Brand_Value_Creation_01_201014.mp4\" playsinline data-poster=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Brand_Value_Creation_01_201014.jpg\" preload=\"none\" data-autoplay class=\" lazyload\"><\/video><\/figure>\n\n\n\n\n<h2 id=\"block_4be3e57a17f4de1bb7a197ba7a4f54d5\" class=\"c-headline c-headline--24 text-color-text text-left  \">\n  A&nbsp;strong brand reduces costs  <style>#block_4be3e57a17f4de1bb7a197ba7a4f54d5 { margin-top: 60px;  } @media (min-width: 768px) { #block_4be3e57a17f4de1bb7a197ba7a4f54d5 { margin-top: 90px;  }} @media (min-width: 992px) { #block_4be3e57a17f4de1bb7a197ba7a4f54d5 { margin-top: 120px;  }} @media (min-width: 1200px) { #block_4be3e57a17f4de1bb7a197ba7a4f54d5 { margin-top: 135px;  }} @media (min-width: 1500px) { #block_4be3e57a17f4de1bb7a197ba7a4f54d5 { margin-top: 150px;  }} <\/style><\/h2>\n\n\n\n<div id=\"block_5139f49b88bfa84f1aaca17b87bc3b89\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p>A strong brand can reduce communication costs substantially. A&nbsp;focused and memorable brand appearance enables maximum image transfer between the various touch points of a&nbsp;brand. In summary, lower communication spending is required to achieve the same effect.<\/p>\n<p>Standardization further contributes to reducing costs: implementation and ongoing brand maintenance increase efficiency \u2013 with the pleasant ancillary effect of improving the brand\u2019s recognition.<\/p>\n<p>Finally, a&nbsp;strong brand will reduce acquisition and retention costs. Winning new clients and keeping existing clients require significantly less effort for known, relevant and desirable brands.<\/p>\n  <\/div>  <\/div>\n\n\n\n      <div id=\"block_0005d13d2dd839717d24cf1575977fa2\" class=\"full default-block-spacing b-image  l-block\">\n          <div class=\"max-w-824\">    <noscript><img decoding=\"async\" width=\"2560\" height=\"1360\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Brand_Value_Creation_02_E_200915.jpg\" class=\"w-full\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Brand_Value_Creation_02_E_200915.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Brand_Value_Creation_02_E_200915-300x159.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Brand_Value_Creation_02_E_200915-1024x544.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Brand_Value_Creation_02_E_200915-768x408.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Brand_Value_Creation_02_E_200915-1536x816.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Brand_Value_Creation_02_E_200915-2048x1088.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"><\/noscript><img decoding=\"async\" width=\"2560\" height=\"1360\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202560%201360%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202560%201360%22%3E%3C%2Fsvg%3E 2560w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Brand_Value_Creation_02_E_200915.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Brand_Value_Creation_02_E_200915-300x159.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Brand_Value_Creation_02_E_200915-1024x544.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Brand_Value_Creation_02_E_200915-768x408.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Brand_Value_Creation_02_E_200915-1536x816.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Brand_Value_Creation_02_E_200915-2048x1088.jpg 2048w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Brand_Value_Creation_02_E_200915.jpg\" loading=\"lazy\">  <\/div><style>#block_0005d13d2dd839717d24cf1575977fa2 { margin-top: 60px; margin-bottom: 60px;  } @media (min-width: 768px) { #block_0005d13d2dd839717d24cf1575977fa2 { margin-top: 90px; margin-bottom: 90px;  }} @media (min-width: 992px) { #block_0005d13d2dd839717d24cf1575977fa2 { margin-top: 120px; margin-bottom: 120px;  }} @media (min-width: 1200px) { #block_0005d13d2dd839717d24cf1575977fa2 { margin-top: 135px; margin-bottom: 135px;  }} @media (min-width: 1500px) { #block_0005d13d2dd839717d24cf1575977fa2 { margin-top: 150px; margin-bottom: 150px;  }} <\/style><\/div>\n\n\n\n<h2 id=\"block_f45765d76024f39cd3879f6bea1970e8\" class=\"c-headline c-headline--24 text-color-text text-left  \">\n  A&nbsp;strong brand creates value&nbsp;<\/h2>\n\n\n\n<div id=\"block_c5f0aad8f4853c4f191edab951d536e5\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p>In terms of added value, a&nbsp;strong brand can secure future earnings by building and maintaining preference over competitor brands.<\/p>\n<p>In addition, a&nbsp;strong brand allows a&nbsp;higher price: customers are willing to pay a&nbsp;price-premium in trade for trust and desire.<\/p>\n<p>Last but not least, the result of firm brand management is a&nbsp;measurable increase in brand value: a&nbsp;relevant and substantial contribution a&nbsp;strong brand provides to the success of a&nbsp;company.<\/p>\n  <\/div>  <style>#block_c5f0aad8f4853c4f191edab951d536e5 { margin-bottom: 24px;  } @media (min-width: 768px) { #block_c5f0aad8f4853c4f191edab951d536e5 { margin-bottom: 36px;  }} @media (min-width: 992px) { #block_c5f0aad8f4853c4f191edab951d536e5 { margin-bottom: 48px;  }} @media (min-width: 1200px) { #block_c5f0aad8f4853c4f191edab951d536e5 { margin-bottom: 54px;  }} @media (min-width: 1500px) { #block_c5f0aad8f4853c4f191edab951d536e5 { margin-bottom: 60px;  }} <\/style><\/div>\n\n\n\n\n<h2 id=\"block_bfa667bbdd09b91404e4a2872ab325e6\" class=\"c-headline c-headline--24 text-color-text text-left  \">\n  How can you strengthen your&nbsp;brand?&nbsp;<\/h2>\n\n\n\n<div id=\"block_4c654ffba28271d938a3a5ed44f4b2be\" class=\"text-block text-size-normal p-reset  \">\n  <div class=\"max-w-824\">    <p>Strong brands will not just fall into your lap. They are the result of strategic efforts and careful maintenance. We are happy to offer you our <a href=\"https:\/\/markenfels.ch\/branding-expertise\/strategic-consulting\/\">strategic brand consulting<\/a> services to help you identify where your brand stands today and how you can specifically strengthen your brand for the future.<\/p>\n  <\/div>  <style>#block_4c654ffba28271d938a3a5ed44f4b2be { margin-bottom: 32px;  } @media (min-width: 768px) { #block_4c654ffba28271d938a3a5ed44f4b2be { margin-bottom: 48px;  }} @media (min-width: 992px) { #block_4c654ffba28271d938a3a5ed44f4b2be { margin-bottom: 64px;  }} @media (min-width: 1200px) { #block_4c654ffba28271d938a3a5ed44f4b2be { margin-bottom: 72px;  }} @media (min-width: 1500px) { #block_4c654ffba28271d938a3a5ed44f4b2be { margin-bottom: 80px;  }} <\/style><\/div>\n\n\n\n\n<p id=\"block_a91d9ce15d0d388109ad202779e80f08\" class=\"text-left  \">\n    <a href=\"mailto:contact@markenfels.ch\" class=\"c-btn c-btn--with-envelope-icon\" target=\"_self\">\n    <span>Contact us<\/span>\n          <svg 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Markenfels Thought Leadership  <style>#block_5ee4c8d74f96b { margin-top: 24px;  } @media (min-width: 768px) { #block_5ee4c8d74f96b { margin-top: 36px;  }} @media (min-width: 992px) { #block_5ee4c8d74f96b { margin-top: 48px;  }} @media (min-width: 1200px) { #block_5ee4c8d74f96b { margin-top: 54px;  }} @media (min-width: 1500px) { #block_5ee4c8d74f96b { margin-top: 60px;  }} <\/style><\/h3>\n\n\n\n      <div id=\"block_5ee4c7145b131\" class=\"alignfull  l-block\" data-aos=\"fade-up\" data-aos-easing=\"ease-in-out\" data-aos-duration=\"1000\" data-aos-delay=\"0\" data-aos-offset=\"200\">\n        \n\n\n  \n      <div class=\"swiper-container swiper-container--style-carousel c-slider\">\n      <div class=\"swiper-wrapper\">\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/thought-leadership\/is-your-brand-ipo-ready\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n    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srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_ThoughtLeadership_IPOReadiness_250407-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_ThoughtLeadership_IPOReadiness_250407-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_ThoughtLeadership_IPOReadiness_250407-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_ThoughtLeadership_IPOReadiness_250407-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                IPO Readiness&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Is your brand IPO&nbsp;ready?&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/thought-leadership\/saving-on-branding-thats-going-to-be-expensive\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_ThoughtLeadership_BiggestMistake_250407-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_ThoughtLeadership_BiggestMistake_250407-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_ThoughtLeadership_BiggestMistake_250407-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_ThoughtLeadership_BiggestMistake_250407-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_ThoughtLeadership_BiggestMistake_250407-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_ThoughtLeadership_BiggestMistake_250407-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_ThoughtLeadership_BiggestMistake_250407-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/04\/Markenfels_ThoughtLeadership_BiggestMistake_250407-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Branding mistakes&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Saving on branding? That\u2019s going to be expensive&nbsp;\u2026&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/thought-leadership\/consistency-is-king-because-the-brain-is-lazy\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Bildschirmfoto-2025-03-25-um-17.33.24-1-963x539.png\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Bildschirmfoto-2025-03-25-um-17.33.24-1-963x539.png 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Bildschirmfoto-2025-03-25-um-17.33.24-1-300x168.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Bildschirmfoto-2025-03-25-um-17.33.24-1-768x431.png 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Bildschirmfoto-2025-03-25-um-17.33.24-1-1536x862.png 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Bildschirmfoto-2025-03-25-um-17.33.24-1-595x334.png 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Bildschirmfoto-2025-03-25-um-17.33.24-1-963x539.png 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Bildschirmfoto-2025-03-25-um-17.33.24-1-300x168.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Bildschirmfoto-2025-03-25-um-17.33.24-1-768x431.png 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Bildschirmfoto-2025-03-25-um-17.33.24-1-1536x862.png 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Bildschirmfoto-2025-03-25-um-17.33.24-1-595x334.png 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2025\/03\/Bildschirmfoto-2025-03-25-um-17.33.24-1-963x539.png\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Consistency&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Consistency is king. Because the brain is&nbsp;lazy.&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/thought-leadership\/attracting-the-best-talent\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/02\/Markenfels_Employer_branding_picture-1-963x539.png\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/02\/Markenfels_Employer_branding_picture-1-963x539.png 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/02\/Markenfels_Employer_branding_picture-1-300x169.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/02\/Markenfels_Employer_branding_picture-1-1921x1078.png 1921w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/02\/Markenfels_Employer_branding_picture-1-595x334.png 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/02\/Markenfels_Employer_branding_picture-1-963x539.png 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/02\/Markenfels_Employer_branding_picture-1-300x169.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/02\/Markenfels_Employer_branding_picture-1-1921x1078.png 1921w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/02\/Markenfels_Employer_branding_picture-1-595x334.png 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/02\/Markenfels_Employer_branding_picture-1-963x539.png\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Employer Branding&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Attracting the best talent&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/thought-leadership\/from-hidden-champion-to-industry-leader\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_B2B-Branding_HiddenChampion_230321-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_B2B-Branding_HiddenChampion_230321-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_B2B-Branding_HiddenChampion_230321-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_B2B-Branding_HiddenChampion_230321-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_B2B-Branding_HiddenChampion_230321-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_B2B-Branding_HiddenChampion_230321-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_B2B-Branding_HiddenChampion_230321-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_B2B-Branding_HiddenChampion_230321-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                How a&nbsp;strong B2B brand creates value&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                From hidden champion to industry leader&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/thought-leadership\/stop-the-branding\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Brand strategy&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Stop the branding&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/thought-leadership\/the-markenfels-merger-acquisition-brand-navigator\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                M&amp;A Branding&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                The Markenfels Merger &amp;&nbsp;Acquisition Brand Navigator\u00a9&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/thought-leadership\/brand-integration\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Marke_als_Integrationsmaschine_01_201014-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Marke_als_Integrationsmaschine_01_201014-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Marke_als_Integrationsmaschine_01_201014-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Marke_als_Integrationsmaschine_01_201014-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Marke_als_Integrationsmaschine_01_201014-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" 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