{"id":1383,"date":"2020-07-24T09:57:50","date_gmt":"2020-07-24T09:57:50","guid":{"rendered":"https:\/\/markenfels.ch\/?post_type=thought_leadership&#038;p=1383"},"modified":"2025-01-24T09:54:43","modified_gmt":"2025-01-24T09:54:43","slug":"the-markenfels-merger-acquisition-brand-navigator","status":"publish","type":"thought_leadership","link":"https:\/\/markenfels.ch\/en\/thought-leadership\/the-markenfels-merger-acquisition-brand-navigator\/","title":{"rendered":"The Markenfels Merger &amp;&nbsp;Acquisition Brand Navigator\u00a9"},"content":{"rendered":"<figure class=\"wp-block-video alignfull\"><noscript><video height=\"1440\" style=\"aspect-ratio: 2560 \/ 1440;\" width=\"2560\" autoplay loop muted poster=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014.jpg\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014.mp4\" playsinline><\/video><\/noscript><video height=\"1440\" style=\"aspect-ratio: 2560 \/ 1440;\" width=\"2560\" loop muted src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014.mp4\" playsinline data-poster=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014.jpg\" preload=\"none\" data-autoplay class=\" lazyload\"><\/video><\/figure>\n\n\n\n\n<h2 id=\"block_683073e5f71b9540c535c85074aa3129\" class=\"c-headline c-headline--24 text-color-text text-left  \">\n  How the brand inspires your M&amp;A success  <style>#block_683073e5f71b9540c535c85074aa3129 { margin-top: 60px;  } @media (min-width: 768px) { #block_683073e5f71b9540c535c85074aa3129 { margin-top: 90px;  }} @media (min-width: 992px) { #block_683073e5f71b9540c535c85074aa3129 { margin-top: 120px;  }} @media (min-width: 1200px) { #block_683073e5f71b9540c535c85074aa3129 { margin-top: 135px;  }} @media (min-width: 1500px) { #block_683073e5f71b9540c535c85074aa3129 { margin-top: 150px;  }} <\/style><\/h2>\n\n\n\n<div id=\"block_2249c58418a8f203490ce6c52d3988e8\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p>The Markenfels M&amp;A Brand Navigator\u200a\u00a9 is a&nbsp;systematic management tool for mergers and acquisitions. It empowers corporations to use their brand portfolio in a&nbsp;strategic and value creating way, and to efficiently manage the integration of the organisation.<\/p>\n<p>Markenfels supports the solution of your branding challenges in mergers and acquisitions \u2013 with a&nbsp;proven process in line with your&nbsp;KPIs.<\/p>\n  <\/div>  <style>#block_2249c58418a8f203490ce6c52d3988e8 { margin-bottom: 0px;  } @media (min-width: 768px) { #block_2249c58418a8f203490ce6c52d3988e8 { margin-bottom: 0px;  }} @media (min-width: 992px) { #block_2249c58418a8f203490ce6c52d3988e8 { margin-bottom: 0px;  }} @media (min-width: 1200px) { #block_2249c58418a8f203490ce6c52d3988e8 { margin-bottom: 0px;  }} @media (min-width: 1500px) { #block_2249c58418a8f203490ce6c52d3988e8 { margin-bottom: 0px;  }} <\/style><\/div>\n\n\n\n      <div id=\"block_5af7d3a6424465f0a2c7336faebc0da8\" class=\"full default-block-spacing b-image  l-block\">\n              <noscript><img decoding=\"async\" width=\"2560\" height=\"856\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_02_E_200915.jpg\" class=\"w-full\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_02_E_200915.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_02_E_200915-300x100.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_02_E_200915-1024x342.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_02_E_200915-768x257.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_02_E_200915-1536x514.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_02_E_200915-2048x685.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"><\/noscript><img decoding=\"async\" width=\"2560\" height=\"856\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202560%20856%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202560%20856%22%3E%3C%2Fsvg%3E 2560w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_02_E_200915.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_02_E_200915-300x100.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_02_E_200915-1024x342.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_02_E_200915-768x257.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_02_E_200915-1536x514.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_02_E_200915-2048x685.jpg 2048w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_02_E_200915.jpg\" loading=\"lazy\">  <style>#block_5af7d3a6424465f0a2c7336faebc0da8 { margin-top: 60px; margin-bottom: 60px;  } @media (min-width: 768px) { #block_5af7d3a6424465f0a2c7336faebc0da8 { margin-top: 90px; margin-bottom: 90px;  }} @media (min-width: 992px) { #block_5af7d3a6424465f0a2c7336faebc0da8 { margin-top: 120px; margin-bottom: 120px;  }} @media (min-width: 1200px) { #block_5af7d3a6424465f0a2c7336faebc0da8 { margin-top: 135px; margin-bottom: 135px;  }} @media (min-width: 1500px) { #block_5af7d3a6424465f0a2c7336faebc0da8 { margin-top: 150px; margin-bottom: 150px;  }} <\/style><\/div>\n\n\n\n<h2 id=\"block_f2ccaa6151d9b8abaddb799c36a8c01b\" class=\"c-headline c-headline--24 text-color-text text-left  \">\n  Which brand is the right one?  <style>#block_f2ccaa6151d9b8abaddb799c36a8c01b { margin-top: 0px;  } @media (min-width: 768px) { #block_f2ccaa6151d9b8abaddb799c36a8c01b { margin-top: 0px;  }} @media (min-width: 992px) { #block_f2ccaa6151d9b8abaddb799c36a8c01b { margin-top: 0px;  }} @media (min-width: 1200px) { #block_f2ccaa6151d9b8abaddb799c36a8c01b { margin-top: 0px;  }} @media (min-width: 1500px) { #block_f2ccaa6151d9b8abaddb799c36a8c01b { margin-top: 0px;  }} <\/style><\/h2>\n\n\n\n<div id=\"block_cc3192cad456ce6ba3a69724fb5b604f\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p>Whenever two companies merge, the question arises of which brand should represent the organisation in the future, and which brands are best suited for marketing common products and services. The systematic evaluation of business-relevant branding aspects contributes to a&nbsp;successful M&amp;A process.<\/p>\n<p>Markenfels leads the way to an informed decision: with structured scenarios and a&nbsp;systematic process.<\/p>\n  <\/div>  <style>#block_cc3192cad456ce6ba3a69724fb5b604f { margin-bottom: 0px;  } @media (min-width: 768px) { #block_cc3192cad456ce6ba3a69724fb5b604f { margin-bottom: 0px;  }} @media (min-width: 992px) { #block_cc3192cad456ce6ba3a69724fb5b604f { margin-bottom: 0px;  }} @media (min-width: 1200px) { #block_cc3192cad456ce6ba3a69724fb5b604f { margin-bottom: 0px;  }} @media (min-width: 1500px) { #block_cc3192cad456ce6ba3a69724fb5b604f { margin-bottom: 0px;  }} <\/style><\/div>\n\n\n\n      <div id=\"block_0dc72d4fbcd5517cf02df7538456317c\" class=\"full default-block-spacing b-image  l-block\">\n          <div class=\"max-w-824\">    <noscript><img decoding=\"async\" width=\"2527\" height=\"969\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_03_E_200915.jpg\" class=\"w-full\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_03_E_200915.jpg 2527w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_03_E_200915-300x115.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_03_E_200915-1024x393.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_03_E_200915-768x294.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_03_E_200915-1536x589.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_03_E_200915-2048x785.jpg 2048w\" sizes=\"(max-width: 2527px) 100vw, 2527px\"><\/noscript><img decoding=\"async\" width=\"2527\" height=\"969\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202527%20969%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202527%20969%22%3E%3C%2Fsvg%3E 2527w\" sizes=\"auto, (max-width: 2527px) 100vw, 2527px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_03_E_200915.jpg 2527w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_03_E_200915-300x115.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_03_E_200915-1024x393.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_03_E_200915-768x294.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_03_E_200915-1536x589.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_03_E_200915-2048x785.jpg 2048w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_03_E_200915.jpg\" loading=\"lazy\">  <\/div><style>#block_0dc72d4fbcd5517cf02df7538456317c { margin-top: 60px; margin-bottom: 60px;  } @media (min-width: 768px) { #block_0dc72d4fbcd5517cf02df7538456317c { margin-top: 90px; margin-bottom: 90px;  }} @media (min-width: 992px) { #block_0dc72d4fbcd5517cf02df7538456317c { margin-top: 120px; margin-bottom: 120px;  }} @media (min-width: 1200px) { #block_0dc72d4fbcd5517cf02df7538456317c { margin-top: 135px; margin-bottom: 135px;  }} @media (min-width: 1500px) { #block_0dc72d4fbcd5517cf02df7538456317c { margin-top: 150px; margin-bottom: 150px;  }} <\/style><\/div>\n\n\n\n<h2 id=\"block_7e009be68bc914dad96f4b5c2e3d0cc0\" class=\"c-headline c-headline--24 text-color-text text-left  \">\n  How to manage successful rebranding  <style>#block_7e009be68bc914dad96f4b5c2e3d0cc0 { margin-top: 0px;  } @media (min-width: 768px) { #block_7e009be68bc914dad96f4b5c2e3d0cc0 { margin-top: 0px;  }} @media (min-width: 992px) { #block_7e009be68bc914dad96f4b5c2e3d0cc0 { margin-top: 0px;  }} @media (min-width: 1200px) { #block_7e009be68bc914dad96f4b5c2e3d0cc0 { margin-top: 0px;  }} @media (min-width: 1500px) { #block_7e009be68bc914dad96f4b5c2e3d0cc0 { margin-top: 0px;  }} <\/style><\/h2>\n\n\n\n<div id=\"block_9c673c39ad9ce935766b4a2140945789\" class=\"text-block text-size-normal   \">\n  <div class=\"max-w-824\">    <p>A well prepared rebranding process reduces costs and increases efficiency. To ensure clarity for customers and employees, a&nbsp;structured and transparent way to integration is key. The definition and design of a&nbsp;suitable process is tailored to the needs of the company. It is influenced by numerous factors: from legal conditions or quality issues up to market considerations. In case of a&nbsp;delayed integration process, the rebranding may require two or more phases.<\/p>\n<p>Markenfels supports your rebranding process: with strategic planning, strategic design, and strategic activation.<\/p>\n  <\/div>  <style>#block_9c673c39ad9ce935766b4a2140945789 { margin-bottom: 0px;  } @media (min-width: 768px) { #block_9c673c39ad9ce935766b4a2140945789 { margin-bottom: 0px;  }} @media (min-width: 992px) { #block_9c673c39ad9ce935766b4a2140945789 { margin-bottom: 0px;  }} @media (min-width: 1200px) { #block_9c673c39ad9ce935766b4a2140945789 { margin-bottom: 0px;  }} @media (min-width: 1500px) { #block_9c673c39ad9ce935766b4a2140945789 { margin-bottom: 0px;  }} <\/style><\/div>\n\n\n\n      <div id=\"block_2df0c23841433c7f562f3221e87222b6\" class=\"full default-block-spacing b-image  l-block\">\n              <noscript><img decoding=\"async\" width=\"2560\" height=\"1160\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_04_E_200915.jpg\" class=\"w-full\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_04_E_200915.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_04_E_200915-300x136.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_04_E_200915-1024x464.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_04_E_200915-768x348.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_04_E_200915-1536x696.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_04_E_200915-2048x928.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"><\/noscript><img decoding=\"async\" width=\"2560\" height=\"1160\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202560%201160%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202560%201160%22%3E%3C%2Fsvg%3E 2560w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_04_E_200915.jpg 2560w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_04_E_200915-300x136.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_04_E_200915-1024x464.jpg 1024w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_04_E_200915-768x348.jpg 768w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_04_E_200915-1536x696.jpg 1536w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_04_E_200915-2048x928.jpg 2048w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/09\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_04_E_200915.jpg\" loading=\"lazy\">  <style>#block_2df0c23841433c7f562f3221e87222b6 { margin-top: 60px; margin-bottom: 60px;  } @media (min-width: 768px) { #block_2df0c23841433c7f562f3221e87222b6 { margin-top: 90px; margin-bottom: 90px;  }} @media (min-width: 992px) { #block_2df0c23841433c7f562f3221e87222b6 { margin-top: 120px; margin-bottom: 120px;  }} @media (min-width: 1200px) { #block_2df0c23841433c7f562f3221e87222b6 { margin-top: 135px; margin-bottom: 135px;  }} @media (min-width: 1500px) { #block_2df0c23841433c7f562f3221e87222b6 { margin-top: 150px; margin-bottom: 150px;  }} <\/style><\/div>\n\n\n\n<h2 id=\"block_f93af124049a86f3ba8cb851b05dbee0\" class=\"c-headline c-headline--24 text-color-text text-left  \">\n  Are you ready to write your M&amp;A success story?  <style>#block_f93af124049a86f3ba8cb851b05dbee0 { margin-top: 0px;  } @media (min-width: 768px) { #block_f93af124049a86f3ba8cb851b05dbee0 { margin-top: 0px;  }} @media (min-width: 992px) { #block_f93af124049a86f3ba8cb851b05dbee0 { margin-top: 0px;  }} @media (min-width: 1200px) { #block_f93af124049a86f3ba8cb851b05dbee0 { margin-top: 0px;  }} @media (min-width: 1500px) { #block_f93af124049a86f3ba8cb851b05dbee0 { margin-top: 0px;  }} <\/style><\/h2>\n\n\n\n<div id=\"block_ce06af21f7276a12c7aa9569855a9452\" class=\"text-block text-size-normal p-reset  \">\n  <div class=\"max-w-824\">    <p>Strategic brand management along the entire M&amp;A process is worth the effort. We are happy to support you in setting up a&nbsp;structured process, and to guiding your brands professionally through the merger.<\/p>\n  <\/div>  <style>#block_ce06af21f7276a12c7aa9569855a9452 { margin-bottom: 32px;  } @media (min-width: 768px) { #block_ce06af21f7276a12c7aa9569855a9452 { margin-bottom: 48px;  }} @media (min-width: 992px) { #block_ce06af21f7276a12c7aa9569855a9452 { margin-bottom: 64px;  }} @media (min-width: 1200px) { #block_ce06af21f7276a12c7aa9569855a9452 { margin-bottom: 72px;  }} @media (min-width: 1500px) { #block_ce06af21f7276a12c7aa9569855a9452 { margin-bottom: 80px;  }} <\/style><\/div>\n\n\n\n\n<p id=\"block_f6a258823f8e1ab2d521b42611008330\" class=\"text-left  \">\n    <a href=\"mailto:contact@markenfels.ch\" class=\"c-btn c-btn--with-envelope-icon\" target=\"_self\">\n    <span>Contact us<\/span>\n          <svg viewBox=\"0 0 17 12\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" stroke-linejoin=\"round\" stroke-miterlimit=\"2\"><path fill=\"none\" d=\"M0 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Because the brain is&nbsp;lazy.&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/thought-leadership\/attracting-the-best-talent\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/02\/Markenfels_Employer_branding_picture-1-963x539.png\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/02\/Markenfels_Employer_branding_picture-1-963x539.png 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/02\/Markenfels_Employer_branding_picture-1-300x169.png 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/02\/Markenfels_Employer_branding_picture-1-1921x1078.png 1921w, 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src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_B2B-Branding_HiddenChampion_230321-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_B2B-Branding_HiddenChampion_230321-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_B2B-Branding_HiddenChampion_230321-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_B2B-Branding_HiddenChampion_230321-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_B2B-Branding_HiddenChampion_230321-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_B2B-Branding_HiddenChampion_230321-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_B2B-Branding_HiddenChampion_230321-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2023\/03\/Markenfels_B2B-Branding_HiddenChampion_230321-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                How a&nbsp;strong B2B brand creates value&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                From hidden champion to industry leader&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/thought-leadership\/stop-the-branding\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Stop_the_Branding_01_201014-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Brand strategy&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Stop the branding&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/thought-leadership\/the-markenfels-merger-acquisition-brand-navigator\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img 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https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Merger-Acquisition_Branding_01_201014-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                M&amp;A Branding&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                The Markenfels Merger &amp;&nbsp;Acquisition Brand Navigator\u00a9&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/thought-leadership\/brand-integration\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Marke_als_Integrationsmaschine_01_201014-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Marke_als_Integrationsmaschine_01_201014-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Marke_als_Integrationsmaschine_01_201014-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Marke_als_Integrationsmaschine_01_201014-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Marke_als_Integrationsmaschine_01_201014-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Marke_als_Integrationsmaschine_01_201014-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Marke_als_Integrationsmaschine_01_201014-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Marke_als_Integrationsmaschine_01_201014-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Marke_als_Integrationsmaschine_01_201014-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Marke_als_Integrationsmaschine_01_201014-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                M&amp;A Branding&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                The brand as an integration engine&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/thought-leadership\/how-a-strong-brand-drives-business-success\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Brand_Value_Creation_01_201014-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Brand_Value_Creation_01_201014-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Brand_Value_Creation_01_201014-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Brand_Value_Creation_01_201014-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Brand_Value_Creation_01_201014-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Brand_Value_Creation_01_201014-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Brand_Value_Creation_01_201014-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Brand_Value_Creation_01_201014-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Brand_Value_Creation_01_201014-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Brand_Value_Creation_01_201014-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                Value Creation&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                How a&nbsp;strong brand drives business success&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n                              <div class=\"swiper-slide c-slider__slide\">\n          <a href=\"https:\/\/markenfels.ch\/en\/thought-leadership\/truly-digital-brands\/\" class=\"text-color-text no-underline hover:no-underline hover:text-color-text link-reset\">\n            <noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Truly_Digital_Brands_201013-963x539.jpg\" class=\"w-full shadow-slider wp-post-image\" alt srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Truly_Digital_Brands_201013-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Truly_Digital_Brands_201013-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Truly_Digital_Brands_201013-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Truly_Digital_Brands_201013-595x334.jpg 595w\" sizes=\"(max-width: 963px) 100vw, 963px\"><\/noscript><img decoding=\"async\" width=\"963\" height=\"539\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E\" class=\"w-full shadow-slider wp-post-image lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20963%20539%22%3E%3C%2Fsvg%3E 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" data-srcset=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Truly_Digital_Brands_201013-963x539.jpg 963w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Truly_Digital_Brands_201013-300x169.jpg 300w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Truly_Digital_Brands_201013-1926x1078.jpg 1926w, https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Truly_Digital_Brands_201013-595x334.jpg 595w\" data-src=\"https:\/\/markenfels.ch\/wp-content\/uploads\/2020\/10\/Markenfels_Thought-Leadership_Truly_Digital_Brands_201013-963x539.jpg\" loading=\"lazy\">            <div class=\"c-slider__slide-txt mt-14 lg:w-12\/24\">\n              <h4 class=\"c-headline c-headline--xsmall mb-0\">\n                How the best stand&nbsp;out&nbsp;<\/h4>\n              <div class=\"text-18 lg:text-24 leading-tight mt-1 font-light\">\n                Truly Digital Brands&nbsp;<\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n            <\/div>\n      <div class=\"swiper-pagination\"><\/div>\n    <\/div>\n    \n  \n\n\n\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":2602,"template":"","class_list":["post-1383","thought_leadership","type-thought_leadership","status-publish","has-post-thumbnail",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merger Branding Strategy | Markenfels<\/title>\n<meta name=\"description\" content=\"The Markenfels Merger &amp; Acquisition Brand Navigator\u00a9 allows you to create sustainable value with your branding strategy. 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