The award-winning 360° implementation strategy

To ensure impact, the defined business strategy must be made visible and brought to life. The high road leads through the brand.

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One strategic rationale – three levels of impact

The brand strategy always derives closely from the company strategy. This ensures the brand contributes a maximal focus to business-success. The implementation strategy ensures all stakeholders have the necessary information, in order to strengthen their engagement and become empowered to implement the strategy within their scope of responsibility.

 

360° implementation

The implementation strategy covers the entire spectrum of branded touch points:

- Print media and electronic media

- Immersive touch points at events and in branded spaces

- Management dimensions such as systems and tools

 

A prized model

The model for the implementation strategy has been developed by Markenfels and won an award from SVIK (Swiss association for internal communication), within a client project in 2013. In their evaluation SVIK wrote: The strength of the conceptual approach lies in its clarity, simplicity and comprehensibility [...] with high consistency and patency in form and execution.

 

How can you implement your strategy?

We have developed differentiated applications for the model – from brand engagement to implementing Operational Excellence programs. We are happy to elaborate how you can use the model in a value adding way. 

> Please contact us!