Brand roll-out

Step-by-step introduction of a new or refreshed brand. This includes, for example, time planning, provision of budgets, prioritization of measures, training of those responsible, provision of templates and development of implementation examples in the form of a modular toolbox.

In contrast to a so-called “big bang”, where a new or refreshed brand is implemented at once, a brand roll-out can be tailored to the capacities and resources of a company.

In certain situations, such as a merger, the roll-out phase is often limited to a few weeks or months. When a part of a company is spun off under a new brand, a step-by-step roll-out is usually ruled out for legal reasons.