Glossary of Branding Terms
An approach when developing a corporate design: to initially focus on digital touchpoints and platforms in order to do justice to the relevance of these channels.
For example, a homepage, a landing page, mobile versions of these, favicons, digital ads, social media posts, presentations and simple animations are tested in the concept phase. Printed matter, stationery, posters, etc. are only presented when the selected concept is developed.
