Glossary of Branding Terms
Employer brand design is a special manifestation of the corporate design, tailored to communication and interaction with talent and employees.
Specific images, additional colors, a differentiating text and layout behavior, as well as special design elements reserved for the employer brand, shape the employer brand experience.
The employer brand strategy forms the basis for the development of an employer brand design. The EVP (employer value proposition), employer brand story and employer brand key messages are translated into visual elements – as part of the overarching brand experience. These employer brand design elements interact to create a coherent and intuitive experience that conveys the brand’s positioning as an employer.
