Glossary of Branding Terms
Employer Brand Experience encompasses the visual realization of the EVP (Employer Value Proposition), brand story and core messages to create a unified and unique brand experience for employees and potential talent.
The employer brand strategy forms the basis for developing the employer brand experience. EVP, employer brand story and employer brand key messages are translated into visual elements – as part of the overarching brand experience. These employer brand design elements interact to create a coherent and intuitive experience that conveys the brand’s positioning as an employer. The employer brand experience is characterized by specific images, additional colors, a differentiating text and layout behavior, as well as special design elements reserved for the employer brand.
To ensure successful implementation, the employer brand experience must be system-compatible, efficient and easy to use. This can be achieved by applying the basic elements of the actual brand identity without restriction to the employer brand as well – including brand positioning, logo, brand colors, fonts, UX elements, website wireframes, etc.
