Glossary of Branding Terms
Employer branding encompasses all strategic and tangible elements that position a corporate brand as a strong employer brand. The basis for successful employer branding is a clear alignment of the brand with the business strategy – and with the expectations of talent and employees.
A strategically managed employer brand can help implement the business strategy by attracting the right talent, for example, for a growth strategy, or for pioneering innovation, or for internationalization, or for a transformation process.
