Logo design

What is logo design?
Logo design is the graphic development or evolution of a visual trademark. Numerous factors are taken into account in the process. The logo must support the strategic orientation of the brand. A visual idea ensures uniqueness and distinctiveness. Comparison with existing logos from the same industry ensures differentiation. And finally, there are numerous technical requirements that good logo design must meet.

What are the elements of a logo?
A logo usually consists of a logotype (or wordmark) that is based on the brand name or an abbreviation of the brand name. Alternatively, or in addition, a symbol can be used. In addition to visual logos, sound logos and scent logos can be developed.

What is good logo design?
A good logo is simple, clear, robust and scalable. It remains easy to read in extremely small and very large applications and works in all formats and on different backgrounds. Simplicity, good contrasts and unique shapes ensure high recognizability. A well-designed logo is long-lasting and does not follow fashion trends. It is not dependent on a specific brand color, but also has a strong impact in black or white.

How does a logo become a brand?
For a logo to become a strong brand, the brand must be built and communicated in a targeted manner.

How can a logo be protected from imitators?
A company’s logo is one of its most important intangible assets. That is why strong brands establish comprehensive legal protection for their logos to prevent imitators from bringing similar logos into circulation.