Logo

The logo is the visual trademark. It represents the greatest condensation of a brand and serves as a visual anchor. When you see the logo, the image of the brand is recalled. For a logo to become a strong brand, the brand must be built and communicated in a targeted manner.

What are the elements of a logo? A logo usually consists of a logotype (or wordmark) that is based on the brand name or an abbreviation of the brand name. Alternatively, or in addition, a symbol can be used.

In addition to visual logos, sound logos and scent logos can be developed.

Strong brands establish comprehensive legal protection for their logos to prevent imitators from bringing similar logos into circulation.