Glossary of Branding Terms
The Markenfels “M&A Brand Navigator©” is a systematic management tool that enables companies in the context of a merger or acquisition to use their brand portfolio strategically, to add value, and to efficiently manage the integration of the companies.
A structured brand management process accompanies the merger process through the classic M&A phases: from due diligence to strategy development and implementation. The focus is on aspects that measurably contribute to value creation, namely profitability, market share, reputation and image.
