Glossary of Branding Terms
Brand ambassadors outside of companies: well-known and respected individuals, e.g. from the world of sport, film or research, who put their name at the service of brands and thus increase their awareness and positively influence the decision to purchase products and services of the represented brand.
Brand ambassadors within the company: employees who act as internal brand representatives and embody the brand’s values and messages in their daily work. Brand ambassadors also often support the company-wide implementation of the brand by enabling teams to apply the brand correctly and consistently. Another role of brand ambassadors is to make guidelines, templates and best practice examples known and accessible.
