Glossary of Branding Terms

A B C D E H I K L M N P R S T U V

A

Acquisition

B

B2B brand
B2B branding
B2B marketing
B2C brand
Brand
Brand academy
Brand activation
Brand ambassador
Brand analytics
Brand architecture
Brand audit
Brand awarness
Brand care
Brand communication
Brand consistency
Brand design
Brand development
Brand differentiation
Brand engagement
Brand equity
Brand fit
Brand identity
Brand implementation
Brand integration
Brand launch
Brand management
Brand name
Brand portfolio
Brand positioning
Brand presence
Brand refresh
Brand roll-out
Brand story
Brand strategy
Brand thought leadership
Brand training
Brand transformation
Brand value
Brand value creation
Branding
Branding budget
Branding guidelines
Branding process
Branding roadmap

C

Communication efficiency
Corporate brand
Corporate branding agency
Corporate culture
Corporate design
Corporate identity

D

Digital communication
Digital customer engagement
Digital design
Digital first

E

Employer brand
Employer brand design
Employer brand experience
Employer brand key messages
Employer brand story
Employer brand toolbox
Employer branding
Employer value proposition (EVP)
EVP Navigator©

H

Hidden champion

I

Intangible asset
Investor branding
IPO branding

K

Key messages
KPI (key performance indicators)

L

Logo
Logo design

M

M&A Brand Navigator©
M&A branding
Management consulting
Marketing
Merger
Merger & acquisition branding

N

Naming

P

Power of differentiation
Power of identification
Preference
Premium brand
Price premium
Purchase decision
Purchase drivers

R

Rebranding
Role of brand

S

Spatial design
Stakeholder
Stop the branding
Strategic activation
Strategic brand management
Strategic consulting
Strategic design
Sustainability branding

T

Thought Leadership
Tone of voice
Trademark protection
Trademark rights

U

User experience (UX)

V

Verbal branding