Glossary of Branding Terms
The design principles for implementing a brand in the third dimension (spaces and physical environments) to create a three-dimensional brand experience.
This includes shapes, materials and room layouts, the planning and implementation of brand-specific rooms in new and existing buildings, the development of event designs and brand-specific labeling and orientation systems. Examples of applications include trade fair booths, company anniversaries, launch events, open house days and orientation systems for companies.
