Markenfels is a pioneering consultancy – with 50 years of experience. In addition to the personal long-term references of the management team, Markenfels has carried out numerous projects, covering the entire range of services. We would be pleased to present selected examples of our work on request.

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Current project examples

Siemens Healthineers Brand Design
Siemens Healthineers Brand Design

Repositioning Siemens Healthineers as premium brand

Mouvent Brand Strategy
Mouvent Brand Strategy

Brand strategy, brand positioning and key messages for the Bobst Group company Mouvent.

Mouvent Naming
Mouvent Naming

Development of the corporate brand name and the product nomenclature for the Bobst Group company Mouvent.

Mouvent Brand Identity
Mouvent Brand Identity

Corporate identity for the Bobst Group subsidiary Mouvent.

Idorsia Brand Strategy
Idorsia Brand Strategy

Development of brand positioning and key messages for Idorsia.

Idorsia Brand Identity
Idorsia Brand Identity

Development of the brand identity for Idorsia.

Idorsia Brand Launch
Idorsia Brand Launch

Introduction of the Idorsia branding.

The Churchill Europe Symposium
The Churchill Europe Symposium

Event design for the Churchill Europe Symposium.

BW-Bank cards
BW-Bank cards

Development of a systematic credit and debit card design, based on the brand positioning.

JOWA Rebranding
JOWA Rebranding

Development of the brand design for JOWA.

JOWA Key Messages
JOWA Key Messages

Development of strategic key messages for JOWA.

BOBST 125 year anniversary
BOBST 125 year anniversary

Event concept and event design for the 125 year anniversary.

Merger & Acquisition Branding
Merger & Acquisition Branding

Strategic consulting, design development and implementation support for major mergers and acquisitions

Midor Rebranding
Midor Rebranding

Development of the new brand design for Midor.

Midor Brand Strategy
Midor Brand Strategy

Development of brand architecture and brand positioning for Midor.

Midor Brand Launch
Midor Brand Launch

Introduction of the new Midor branding.

LBBW Brand Design
LBBW Brand Design

Development of the new brand design for the Landesbank Baden-Württemberg (LBBW).

LBBW Brand Strategy
LBBW Brand Strategy

Development of brand architecture and brand positioning for Landesbank Baden-Württemberg (LBBW).

Roche Employer Branding
Roche Employer Branding

Development of an attractive employer brand for Roche.

BOBST Operational Excellence
BOBST Operational Excellence

Communication strategy for the ‘Operational Excellence’ program of BOBST.

BOBST Demo Packaging
BOBST Demo Packaging

Systematic design of BOBST demo packaging for BOBST product presentations.

Roche Event Design
Roche Event Design

Development of a systematic event design; documentation in form of a guideline.

Roche Senior Advisory Services
Roche Senior Advisory Services

Management consulting for the preparation of an event across different locations.

GF brand strategy
GF brand strategy

Positioning of the GF brand as a consistently customer focused company.

BOBST Migration Path Strategy
BOBST Migration Path Strategy

Systematic migration strategy for brands within company acquisitions.

BOBST Annual Profile 2015
BOBST Annual Profile 2015

Annual Report, consisting of Annual Profile, Financial Report and an app for tablets.

BOBST Proof Prints
BOBST Proof Prints

Medium of competence to convey product performances and innovative technologies.

BOBST Customer Event Design
BOBST Customer Event Design

Systematic staging of the BOBST brand at trade fairs and customer events.

GF Reporting
GF Reporting

Annual reports, half-year reports, sustainability report and GF at a glance.

Cash image brochure
Cash image brochure

Company presentation at a glance.

BOBST Agent Branding
BOBST Agent Branding

Brand appearance of the global distribution partners of BOBST.

JOWA brand positioning
JOWA brand positioning

Differentiating and relevant brand positioning for JOWA.

Roche Children’s Walk
Roche Children’s Walk

Event design and collateral communication for the annual global charity walk of Roche employees.

BOBST Annual Profile 2014
BOBST Annual Profile 2014

Annual Report, consisting of Annual Profile, Financial Report and an app for tablets.

BOBST PowerPoint User Guideline
BOBST PowerPoint User Guideline

Development of a user guideline for BOBST brand typical PowerPoint presentations.

Roche Annual Report 2013
Roche Annual Report 2013

Concept, design, and implementation of the Roche Annual Report 2013.

Swiss Re 150-year anniversary – strategy consulting
Swiss Re 150-year anniversary – strategy consulting

Management consulting for the 150-year anniversary of Swiss Re.

Swiss Re 150-year anniversary – event design
Swiss Re 150-year anniversary – event design

Development of the event design for the 150-year anniversary of Swiss Re.

Swiss Re 150-year anniversary – collateral media
Swiss Re 150-year anniversary – collateral media

Development of collateral media for the 150-year anniversary of Swiss Re.

Cash portal
Cash portal

Optimisation of the Cash website based on the refined brand positioning.

GF brand design guidelines
GF brand design guidelines

Development of design principles for all media applications and documentation in five design guidelines.

BOBST internal communication strategy
BOBST internal communication strategy

Development of an internal communication strategy.

Suva content strategy
Suva content strategy

Creation of a central instrument for the development, management and distribution of the Suva communication mix.

GF Technology Day
GF Technology Day

An international event to present innovations and market opportunities to media representatives and financial analysts from all over Europe.

GF Light Weight Centre
GF Light Weight Centre

Conception and implementation of a permanent exhibition about lightweight design for the GF automotive division.

GF brand tutorial movie
GF brand tutorial movie

The GF brand in three minutes: a tutorial movie to didactically explain and convey the GF brand appearance.

BOBST Annual Profile 2013
BOBST Annual Profile 2013

Annual Report, consisting of Financial Report, Annual Profile and an app for tablets.

BOBST Competence Center inauguration
BOBST Competence Center inauguration

Development of collateral media to support the inauguration ceremony for the BOBST Competence Center and the expansion of the production facility in Mex.

GF corporate publications
GF corporate publications

Re-conception of key corporate publications.

GF brand engagement poster
GF brand engagement poster

Information for staff around the world regarding the launch of the new brand appearance.

GF key brand messages
GF key brand messages

Development of strategic key brand messages and language guidelines for the GF brand.


Long-standing references

BMW, Rolls-Royce, MINI, ABB, Schindler, Roche, Actelion and the Swiss National Bank – Gernot Honsel and Ulrike Grein have been instrumental in the development of these and other well-known brands as long-standing account managers in their previous positions at Interbrand and Peter Schmidt Suisse.

 

We would be pleased to provide selected deliverables on request. Please contact us:

 

gernot.honsel@markenfels.ch

ulrike.grein@markenfels.ch