Markenfels is a pioneering consultancy – with 50 years of experience. In addition to the personal long-term references of the management team, Markenfels has carried out numerous projects, covering the entire range of services. We would be pleased to present selected examples of our work on request.

Smaller markenfels felsenzimmer

Current project examples

BOBST Design Evolution
BOBST Design Evolution

Bringing the corporate identity of BOBST to the next level.

Siemens Healthineers Brand Design
Siemens Healthineers Brand Design

Repositioning Siemens Healthineers as premium brand

Mouvent Brand Strategy
Mouvent Brand Strategy

Brand strategy, brand positioning and key messages for the Bobst Group company Mouvent.

Mouvent Naming
Mouvent Naming

Development of the corporate brand name and the product nomenclature for the Bobst Group company Mouvent.

Mouvent Brand Identity
Mouvent Brand Identity

Corporate identity for the Bobst Group subsidiary Mouvent.

Idorsia Brand Strategy
Idorsia Brand Strategy

Development of brand positioning and key messages for Idorsia.

Idorsia Brand Identity
Idorsia Brand Identity

Development of the brand identity for Idorsia.

Idorsia Brand Launch
Idorsia Brand Launch

Introduction of the Idorsia branding.

The Churchill Europe Symposium
The Churchill Europe Symposium

Event design for the Churchill Europe Symposium.

BW-Bank cards
BW-Bank cards

Development of a systematic credit and debit card design, based on the brand positioning.

JOWA Rebranding
JOWA Rebranding

Development of the brand design for JOWA.

JOWA Key Messages
JOWA Key Messages

Development of strategic key messages for JOWA.

BOBST 125 year anniversary
BOBST 125 year anniversary

Event concept and event design for the 125 year anniversary.

Merger & Acquisition Branding
Merger & Acquisition Branding

Strategic consulting, design development and implementation support for major mergers and acquisitions

Midor Rebranding
Midor Rebranding

Development of the new brand design for Midor.

Midor Brand Strategy
Midor Brand Strategy

Development of brand architecture and brand positioning for Midor.

Midor Brand Launch
Midor Brand Launch

Introduction of the new Midor branding.

Roche Employer Branding
Roche Employer Branding

Development of an attractive employer brand for Roche.

BOBST Operational Excellence
BOBST Operational Excellence

Communication strategy for the ‘Operational Excellence’ program of BOBST.

Roche Event Design
Roche Event Design

Development of a systematic event design; documentation in form of a guideline.

Roche Senior Advisory Services
Roche Senior Advisory Services

Management consulting for the preparation of an event across different locations.

GF brand strategy
GF brand strategy

Positioning of the GF brand as a consistently customer focused company.

BOBST Customer Event Design
BOBST Customer Event Design

Systematic staging of the BOBST brand at trade fairs and customer events.

GF Reporting
GF Reporting

Annual reports, half-year reports, sustainability report and GF at a glance.

Cash image brochure
Cash image brochure

Company presentation at a glance.

BOBST Agent Branding
BOBST Agent Branding

Brand appearance of the global distribution partners of BOBST.

JOWA brand positioning
JOWA brand positioning

Differentiating and relevant brand positioning for JOWA.

Roche Annual Report 2013
Roche Annual Report 2013

Concept, design, and implementation of the Roche Annual Report 2013.

Swiss Re 150-year anniversary – strategy consulting
Swiss Re 150-year anniversary – strategy consulting

Management consulting for the 150-year anniversary of Swiss Re.

Swiss Re 150-year anniversary – event design
Swiss Re 150-year anniversary – event design

Development of the event design for the 150-year anniversary of Swiss Re.

Swiss Re 150-year anniversary – collateral media
Swiss Re 150-year anniversary – collateral media

Development of collateral media for the 150-year anniversary of Swiss Re.

GF brand design guidelines
GF brand design guidelines

Development of design principles for all media applications and documentation in five design guidelines.

BOBST internal communication strategy
BOBST internal communication strategy

Development of an internal communication strategy.

GF Light Weight Centre
GF Light Weight Centre

Conception and implementation of a permanent exhibition about lightweight design for the GF automotive division.

GF brand tutorial movie
GF brand tutorial movie

The GF brand in three minutes: a tutorial movie to didactically explain and convey the GF brand appearance.

GF corporate publications
GF corporate publications

Re-conception of key corporate publications.

GF key brand messages
GF key brand messages

Development of strategic key brand messages and language guidelines for the GF brand.


Long-standing references

BMW, Rolls-Royce, MINI, ABB, Schindler, Roche, Actelion and the Swiss National Bank – Gernot Honsel and Ulrike Grein have been instrumental in the development of these and other well-known brands as long-standing account managers in their previous positions at Interbrand and Peter Schmidt Suisse.

 

We would be pleased to provide selected deliverables on request. Please contact us:

 

gernot.honsel@markenfels.ch

ulrike.grein@markenfels.ch